1. 1. Product Features 3 main styles Different Colors #Sizes $Price Quality o Uses
2. 2. Advantages Affordable Easily obtained Support Time
3. 3. Product Benefits Less pain More support $Less expensive
4. 4. Price Production Cost Mark-up Retailers Price
5. 5. WDT Price Per Box Normal Cost per Box (one box = 6 pair) $97.50 (16.25 Each) 44 different sizes ( one box of each) $4,290.00 Mark-up 25% to Retailer $5,362.5 ROI $1,072.50
6. 6. Retailer Price Per Box Sale Normal Womens & Mens $27.99 $ 29.99 Girls & Boys $22.99 $24.99 Gross Sales $6789.39 $7317.36 Net Sales $1426.89 $1954.86
7. 7. Advertising Magazine In-store sale displays Special ad promotions Radio TV
8. 8. Magazine Orthopedic Journals 1. Journal of orthopaedics 2. Journal of Surgical Orthopaedic Advances 3. Chiropractic & Osteopathy Home Magazine Work Catalogs
9. 9. Example of Magazine Ad Tread Easy.. live in comfort! Feel no pain in body or Wallet!
10. 10. In-store displays Free headers for end cap displays One billboard display for each age group included All signing included in purchase Product is displayed on shelf *Sales planogram included with product purchase Shoe box design
11. 11. Radio 4 times a day over 5 business days 8 times a day on Saturdays One 1 min ad during 5 oclock hour Rest 30 sec ads
12. 12. TV Advertising 3 one minute advertisements Channels Times
13. 13. First Time Order Girls Sizes QNTY Womens Sizes QNT Y Boys Sizes QNTY Mens Sizes QNTY 13- 2 1/2 1 5-8 2 1-4 1 7-9 1 3- 4 1/2 2 8 - 11 1/2 1 4 - 6 1/2 2 9 - 12 1/2 2 3 Styles Each 54 3 Styles Each 57 3 Styles Each 51 3 Styles Each 57 $4860 $5130 $4590 $5130 Total Price for one store $19,710 Assume you have 25 stores to distribute in local area: Total Price =$492,750.00