trend-forecasting.pdf

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September 11 & 12, 2012 | Goodwood Park Hotel, Singapore

Presented by

TrendSpotting:

Lifestyle and Fashion


2/6PG 1

by trueventus


Undressing the layers of trend spotting

TrendSpotting:Lifestyle and Fashion

FEATURING CUTTING-EDGE PRESENTATIONS BY:Jacob Strand Future ForecasterSamsung Design Europe, United Kingdom

Chikuya Takada Chief Product SpecialistNissan, Japan

Jaana Jatyri CEO & Trend ForecasterTrendstop.com, United Kingdom

Joanne Swift Head DesignerDKNY Jeans, Hong Kong

Raaele Correale Design SpecialistPhilips Design, Hong Kong

Duane Smith Head of DesignReebok AP, Hong Kong

Ron Vining Managing Partner

DFFRNT, Singapore

Kelly Choo Co-Founder, Business Development DirectorBrandtology, Singapore

Yaron Jakubowicz Chief Commercial OcerFashion TV, Hong Kong

Andrea Wong Fashion StylistFormer Fashion Editor of Harpers Bazaar, Malaysia

Jane Perry General ManagerBBDO Proximity Shop, Singapore

Benjamin Yong FounderThe BIG Group, Malaysia

Natalia Kim Head Studio Designer of RaoulFJ Benjamin, Singapore

The BloggersNur Qamarina (Que) Lifestyle Blogger SingaporeTarandip Kaur Fashion Blogger SingaporeDawn Bey Fashion Blogger SingaporePaul MahTechno Blogger SingaporeMohd HishamTechno Blogger Singapore

Follow us on

Trends. What came to mind when you read that word? Colours? Mate-

rial? Lines? Movies? Celebrities? Creative block?

Creating an iconic product which is referenced in pop culture is some-

thing we desire. Having that dress worn by an A-list celebrity at the

Oscars. Or that gadget used episode after episode in a hit TV series.

Perhaps achieving the notoriety of that iconic white pair of earphones.

More often that not, when we buck the trend to refresh or introduce

something new, we work in concert with our branding and marketing

department to get that extra pizzaz and cool-chic factor going.

Or we can piggyback and join the bandwagon of a burgeoning trend,

keeping our ngers crossed we will not fall by the wayside. Maybe we

need to be inspired to see something others have not seen, spotting

the trend before it takes o.

On September 11-12, 2012, bring your Moleskines to TrendSpot-

ting: Fashion and Lifestyle as we experience the world of trend spot-

ting. Sketch away as we walk around Orchard Road and trend spot or

practice your shorthand as you listen and interact with leading indus-trial designers, trend spotters, stylists, bloggers and industry experts.

Trends. What comes to your mind now? Being with us in Singapore this

September?

Spotting latest and right fashion trends for money-making business

Promoting and sustaining your own trends in ones business with upcom-

ing technology

Overcoming challenges of moving from the local to international market

Trending your own brand and bring out the individualistic and creativity

in you

Maximising technology for branding, marketing and interaction with

consumers

Exploring the future evolvement of technology and trends

Determining the factors that inuence the trends in Asian and West-

ern fashion industries

Understanding your consumer like you have never before

Discovering the importance of associating your products with the right

face, rm or cause

Explaining the power of going green to main sustainability for your brand

Key features of this conference

Trend forecasting, as part of the data driven trends sector, could have a globalmarket value of USD36bn

-Ralph Lauren


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by trueventus


Undressing the layers of trend spotting

TrendSpotting:Lifestyle and Fashion

WHO SHOULD ATTENDThis conference is specically designed for Execu-tive Directors, Directors, VPs, Heads, GMs, SeniorManagers, Managers, Specialists and Executives incharge of: Marketing

Industrial Design

Brand Management

Product Management

Market Research

Consumer Insights

Strategic Planning

Product Development

Innovation

Category Management

Fashion/Product Buyer

Supply Chain and Direct Procurement

Design/Creativity

Forecasting

Strategist

Trend Tracking

From: Fashion

Retail

FMCG

Consumer Goods Electrical and Electronic Automotive

Technology

App Development

Hospitality and Entertainment

FMCG

Gaming and Casino

Airlines

IT and Telecommunications

Broadcasting/Media

Education

CONFERENCE AT A GLANCE

Session One - In with the new: TrendSpotting through social mediaLive demo: Navigating the high street of Facebook, Twitter, Pinterest et al

Session Two - Snapshot: Trends todayCapturing the essence of trend An Ansel Adams moment

Session Three - Out with the old?: TrendSpotting through traditional mediaThe MTV generation has grown up. How now, brown cow?

Session Four - Lets hit the street and trend spot!Bring your pen, pencil, camera, and Moleskine. Oh yeah, a very observant pairof eyes!

Session Five - Sorry, no siestaIts back to work helping you nd that one trend to give you your more-than 15minutes of glory

Session Six - Putting a face to your trendChoosing the Ashley Greene of your brand

Session Seven - Evolution of ConsumersTrend anticipation: The millennial designers tool

Session Eight - Go Green: The power of eco-trends

A story of hybrids on the road to energy ecient technology in the living room

Tuesday, September 11, 2012

Session One - From sharing with friends to activating brandsSpotlight on the blogger

Session Two - Whats Your Style?Stop following and start creating Bringing the change of Asian fashionindustry to the world

Session Three - Staying Alive in the Techno Chic World

Identifying the impact of technology on consumer trends and sustaining a trendthrough social media and mobile applications

Session Four - Indie ChicThe desire to be dierent Moving away from Main Street

Session Five - Analogue DisruptedBetapreneurs, Anarchonomy and New Mass Society

Session Six - The Hottest retailing concepts at your ngertipsThe six characteristics to successful retailing concepts

Session Seven - Bottom-up InnovationStrategies on how to gain competitive advantage

Session Eight - Asia through the eyes of an Italian: Cin cinGaining insights from Raaele Correale on his experience in Italian design inHong Kong and his inspiration in designing

Wednesday, September 12, 2012

Day 1

Day 2

PG 2

Follow us on


4/6

by trueventus

Register NowTel: +63 2 917 2826Fax: +63 2 846 3587

[email protected]

Day 1Tuesday, September 11, 2012

Registration and coee0900

Capturing the essence of trend An Ansel Adams moment Getting inside the head of the consumer Trends and its

fallacies today H4W-ing trends: How to spot. Why spot. Who inspires and sets

trends. Wheres the trend coming from. Whats hot Shaping your identity Playing with colours, fabric, shape and

desire to breathe life into your creation

Intensity Level: ModerateAndrea Wong Fashion StylistFormer Fashion Editor of Harpers Bazaar, Malaysia

1015 Session Two Snapshot: Trends today

Its back to work helping you nd that one trend to give youyour more-than 15 minutes of gloryLets take 18 minutes to present our ndings after that oh-sowonderful excursion along Orchard Road. Each group will begiven 3 minutes to power-present the trends they saw. Bonuspoints for those who spot up-and-coming trends!

After that, we will delve into the world of colours. Colouringoutside the lines is encouraged.

New inspiration of upcoming colours for package designand future concepts of design

Analysing and spotting the latest colour trends Understanding the psychology of colours and the inuence

on package designsIntensity Level: Extremely HighJaana Jatyri CEO & Trend ForecasterTrendstop.com, United Kingdom

1400 Session Five Sorry, no siesta.

Choosing the Ashley Greene of your brand Looking at the characteristics of a trendsetter How innovations and ideas become a powerful tool in product

design Translating new trend to a classic trend for long term stay

in the challenging market

Intensity Level: ModerateJoanne Swift Head Designer

DKNY Jeans Hong Kong

1445 Session Six Putting a face to your trend

Trend anticipation: The millennial designers tool Trend anticipation will replace for ecasting as a mor e

quantitative, interactive, and precise map of the future. Understand when and how to use social media and other

tools to engage consumers and experts in anticipatingtrends in your industry.

Understand the evolving Asian consumer, the millennialconsume r, and how trends are behaving dierently becauseof these consumers.

Intensity Level: ModerateDuane Smith Head of DesignReebok AP, Hong Kong

1530 Session Seven Evolution of Consumers

A story of hybrids on the road to energy ecient technologyin the living room

Why go green? Infusing green into your design Taking steps to green operations Deciding where on the green scale you could be at

Intensity Level: ModerateChikuya Takada Chief Product SpecialistNissan, Japan

1615 Session Eight Go Green: The power of eco-trends

Bring your pen, pencil, camera, and Moleskine. Oh yeah, avery observant pair of eyes!We will spend an hour in groups going around Orchard Road,the Mecca of Asian shopping as we learn what it takes to spotthe hots and nots. Groups will be divided into: Clothes,

accessories, hairstyle, gadgets, food and colours! Take plentyof photographs as you will need to pore over them duringlunch to discuss what you see.

Intensity Level: Extremely HighJaana Jatyri CEO & Trend ForecasterTrendstop.com, United Kingdom

1200 Session Four Lets hit the street and trend spot!

The MTV generation has grown up. How now, brown cow?Lets watch a few shameful Hollywood product placements.Shameful but useful! Also, we will TMZ our away past celebri-ties du jour who inuence the trend sphere

Weighing the need to involve traditional media in your

campaigns Highlighting the challenges of product placement in Asia Assessing the true value of traditional media vs new media

and social media

Intensity Level: HighYaron Jakubowicz Chief Commercial OcerFashion TV, Hong Kong

1115 Session Three Out with the old?: TrendSpotting throughtraditional media

Live demo: Navigating the high street of Facebook, Twitter,Pinterest et alWe have all experienced it. Now lets quantify the value ofsocial media. This session will be hands on. Make sure youhave your mobile devices ready as we will be needingthem to see how useful social media is to what you do.

Breaking down the science behind the power of social media Tracking trends through the social media sites Identifying the social media and users who make or break

your product

Intensity Level: HighKelly Choo Co-Founder, Business Development DirectorBrandtology, Singapore

0945 Session One In with the new: TrendSpotting throughsocial media

1700 End of Day One

1300 Networking luncheon

1100 Morning refreshments

0930 Opening address from the ChairpersonRon Vining Managing PartnerDFFRNT, Singapore

PG 3


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Register NowTel: +63 2 917 2826Fax: +63 2 846 3587

[email protected]

Day 2Wednesday, September 12, 2012

by trueventus

Registration and coee0900

Spotlight on the blogger Gaining inspirational insights from passionate bloggers Discovering the reasons behind blogging the drive of passion to

profession Understanding how bloggers are setting and aecting trends

across all elds

The inuence of bloggers on consumer spending habits

Intensity Level: HighQue Lifestyle Blogger SingaporeTarandip Kaur Fashion Blogger SingaporeDawn Bey Fashion Blogger SingaporePaul MahTechno Blogger SingaporeMohd HishamTechno Blogger Singapore

0945 Session One From sharing with friends to activatingbrands

Stop following and start creating Bringing the change ofAsian fashion industry to the world

Visiting the reasons for the lack of successful global Asianbrands

Recreating the Asian identity to appeal to a global audience

Giving centre stage to Asian designers: Challenges, opportu-nities and the way forward

Intensity Level: ModerateNatalia Kim Head of Studio Designer of RaoulFJ Benjamin, Singapore

1015 Session Two Whats Your Style?

Betapreneurs, Anarchonomy and New Mass SocietyThe attention economy requires brands to be fast, smart andfresh to market. To do this, companies need to develop a moreuid, risk-friendly and open-source approach to testing andlaunching new products - contemplating new ideas andconcepts, that is. Jacob will present - a set of strategies, keycase studies and do-tanking activities that will inspire brandsto better navigate and embrace these turbulent and highlyvolatile times.We will also look at the concept of Anarchonomy in a 'NewMass Society' where the major competitors will not be otherbrands but consumers. We will see how social media, peer to

peer culture and a new sense of collectivism have completelyipped the very basis of consumerism.

Intensity Level: HighJacob Strand Future ForecasterSamsung Design Europe, United Kingdom

1400 Session Five Analogue disrupted

The six characteristics to successful retailing concepts Gaining insights of strategic retailing concepts and main

challenges faced by retailers Identifying the six characteristics of successful retailing concepts Embracing the new generation by allowing passion into your

design and execution

Intensit y Level: HighJane Perry General ManagerBBDO Proximity Shop, Singapore

1445 Session Six The Hottest retailing concepts at yourngertips

Strategies on how to gain competitive advantage Gain insights from the experts and be inspired Discovering bottom-up innovation method based on market

research Highlighting and solving issues faced in the process of innovation

management scheme to grow and protect creativity in theorganisation

Speaker to be advised

1600 Session Seven Bottom-up Innovation

Gaining insights from Raaele Correale on his experience inItalian design in Hong Kong and his inspiration in designingAs we wind down the conference, sit back and experiencethe pinnacle of design and trendsetting by how Italiandesign concepts can be melded into Asia design. We willgo through the thought process of how to link culture,past and present to create that product which shoutselegance and timelessness.

Intensity Level: Moderate

Raaele Correale Design SpecialistPhilips Design, Hong Kong

1645 Session Eight Asia through the eyes of an Italian: Cin cin

The desire to be dierent Moving away from Main Street Captivating your consumer by meeting their future needs Describing the roles of indie business and challenges faced

Highlighting the individuality and independence of indiebusiness

Intensity Level: ModerateBenjamin Yong CEOThe BIG Group, Malaysia

1200 Session Four Indie Chic

Identifying the impact of technology on consumer trendsand sustaining a trend through social media and mobileapplications

Showcasing how technology innovation is changing the

overall service in the fashion industry Creating truly unique brand (product/service) experiences for

their consumers through engagement in both the digital andphysical world

Communicating and sustaining trend through social mediaand mobile applications to deliver customer needs

Intensity Level: HighRon Vining Managing PartnerDFFRNT, Singapore

1115 Session Three Staying Alive in the Techno Chic World

1730 End of Conference

1300 Networking luncheon

1100 Morning refreshments

0930 Welcoming address from the ChairpersonRon Vining Managing PartnerDFFRNT, Singapore

1530 Afternoon Refreshments

PG 4


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Andrea Naguit

Tel: +63 2 917 2826

Fax: +63 2 846 3587

Email: [email protected]

EXHIBITION OPPORTUNITIES

Limited packages are available.

For further details, contact

Reuben Raj

Tel: +63 2 917 2818

[email protected]

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TrendSpotting:Lifestyle and Fashionby trueventus

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