trend micro global consumer technology use & security study

Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 1April 18, 2023

Trend MicroGlobal Consumer Technology Use & Security Study

July 2011

Confidential and Proprietary – Not for Public Distribution – Do Not Copy © 2011 InsightExpress 2

Background & Methodology

BackgroundTrend Micro wishes to gain insights into Technology & Security use among the general consumer population, as well as, among consumers who have children.

MethodologyInsight Express targeted individuals to ensure every respondent accesses the internet for at least one hour a day on a device which they own. Half of the sample also had to have at least one child under the age of 18 that is currently living at home.

The survey was launched in 7 countries:• Australia 400 Completes• Brazil 400 Completes• France 400 Completes• India 437 Completes• Japan 400 Completes• UK 401 Completes• USA 401 Completes


Q21. How safe do you feel when your child/children use the Internet? Q24. How important to you is your child‘s/children‘s online privacy, while using a social networking site?

Internet Safety for Children

Australia Brazil France India Japan UK USA

• 4 out of every 10 parents surveyed believe their children are safe while using the internet.• 56% of parents in the UK believe this, while only 12% of parents in Japan agree.

• Globally, the majority of the parents whose children have an account with social networking sites indicated their children’s online privacy on social networking sites is important, particularly so in the US, the UK and Australia.

*Note: Top 2 Box Charted

How important is their Social Networking privacy?

How safe do you feel when your child uses the Internet?

Bases: Australia n = 169; Brazil n = 177; France n = 161; India n = 187; Japan n = 185; UK n = 169; USA n = 176;


(A) (B) (C) (D) (E) (F) (G)

* Note: Capital letters indicate significant differences at the 95% confidence level.

DEE

E

DE DEBDE

BD BCD BCD


Q22. Does your child have an account with social networking sites (such as Facebook, Twitter, Myspace, etc.)? Q23. At what age did your child begin using a social networking site?

Social Networking and Children


• On average, children world-wide are joining Social Networking sites at the age of 12. • Children in Brazil are joining these sites at a younger age than most other countries, with an average age

of 9.

*Note: Mean age Charted

Age child began using social networking site


Does your child have an account with social networking sites?

*Note: ‘Yes’ Charted Bases: Australia n = 200; Brazil n = 198; France n = 201; India n = 218; Japan n = 200; UK n = 200; USA n = 202;


Q25. How often do you worry about your child‘s/children‘s privacy while using a social networking site?

Internet Safety for Children


• For parents whose children use social networking, those in Brazil are significantly more worried about their children’s privacy on social networking sites than parents elsewhere.


How often do you worry about your child’s privacy on social networking sites?


Q26. Have you ever blocked or restricted your child‘s social networking website access because of privacy concerns? Q28. Are you ‘friends’ with your child on a social networking site?



• Almost 60% of parents in Brazil and half in France have blocked their children’s access to social networking sites. The majority of the parents are “friends” with their children.

*Note: ‘Yes’ Charted

Have you ever blocked or restricted access to social networking sites?

Are you ‘friends’ with your child/children?




Q27. How often do you monitor your child‘s social networking account?



• Parents are routinely monitoring their children’s Social Networking accounts, with roughly two-thirds stating they monitor their children’s accounts at least once a week.

How often do you monitor social networking account?


(A) (B) (C) (D) (E) (F) (G)


DCDE D

ACF

BD BD BABDFG


Q29. Please let us know how strongly you agree or disagree with the following statements.


• Only 23% of parents in France and about one third of parents in Brazil, India and the US think the privacy controls on social networking sites are adequate in protecting their children’s internet safety.

*Note: Top 2 Box Charted - Strongly Agree

Agree with statements



(A) (B) (C) (D) (E) (F) (G)


E DE E DE ACDEF

EBE BCDE

CE E E E ECDE

ADF


Q30. Have you purchased a Smartphone for your child? Q31. At what age did your child begin using their own Smartphone?


• Globally about 17% of parents have purchased a Smartphone for their children. This percentage is highest in Brazil (27%) and lowest in Japan (5%).

• On average, Brazilian parents who have purchased a Smartphone for their children did so when their child was 13 (Low base for all countries except Brazil).

*Note: Mean age Charted

Age began using a Smartphone

Smartphones and Children

Have you purchased a Smartphone for your child?





Q32. Have you given your child guidance on the safe & responsible use of their Smartphone? Q33. Do you limit the number of minutes/text messages on their account?


• Over 90% of the Brazilian parents who have bought their child a Smartphone indicated they have given their child guidance on how to use their phone safely & responsibly. About 6 in 10 indicated they limit the number of minutes/text messages on their children’s account (Low base for all countries except Brazil).


Have you given your child guidance on the safe & responsible use of their Smartphone?

Do you limit the number of text messages?



Smartphones and Children


Q41. How familiar are you with educational training apps designed to equip your child with the knowledge they need to use a Smartphone safely? Q42. How likely are you to purchase an educational training apps designed to equip your child with the knowledge they need to use a Smartphone safely?


• Familiarity with training apps that educate children about safe use of Smartphone is low among parents. Globally only 1 out of every 5 parents surveyed stated they were familiar with such apps.

• Globally 25% of parents surveyed indicated they would be likely to purchase such an app. Likelihood to purchase is significantly higher in Brazil than in other countries.

*Note: Top 2 Box Charted

Familiar with educational training apps for safety

How likely are you to purchase educational training apps for safety



Smartphones and Parental Control/Educational Software

(A) (B) (C) (D) (E) (F) (G)


ECEG

ECE CE E

EE

CE CE E

ACDEFG

trend micro global consumer technology use & security study

Technology

brazil n

australia n

france n

japan n

india n

social networking sites

social networking privacy

social networking site