trend monitor forecast 2017/2018: #inversion
TRANSCRIPT
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#INVERSION
TREND MONITOR®
FORECAST 2017-18
February 9th, 2017
In partnership with
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TM® METHODOLOGY
MONITORING
SCENARIOS
INTERNATIONAL BENCHMARKING
ADVANCED SEGMENTS ID.
AIMS
SEMIOTIC ANALYSIS
MAPPING
FOO
D
BEV
ERA
GE
BOD
Y C
AR
E TE
CH
NO
LOG
Y M
OBI
LITY
MED
IA M
KT
HO
ME
RET
AIL
FASH
ION
NETNOGRAPHY & BIG DATA
COUNTRIES SOURCES MARKETS
DESK & FIELD
UK
FRA
NC
E SP
AIN
G
ERM
AN
Y IN
DIA
JAPA
N
USA
CH
INA
WEB
CO
OL
HU
NTE
R
NET
WO
RK
PRES
S
IDENTIFICATION AND POSITIONING OF TREND DRIVES
AD HOC THEMATIC MONITORING
TREND SEGMENTATION BY PLAYERS, MARKETS, COUNTRIES
FOCUS ON EVOLUTIVE TARGETS
POSITIONING CONCEPTS/PLATFORMS + INTEGRATION FOR AD HOC RESEARCH + EDUCATION + CONSULTING + WORKSHOPS
RU
SSIA
BR
AZI
L
ITALY
TUR
KEY
babatrendmonitor.com
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6 PILLARS OF INNOVATION
PORTRAY THE #INVERSION SIGNALS FROM INTERNATIONAL MARKETS TO CATCH THE MOST POWERFUL INSIGHTS
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SOCIETY
VALUES
2
3
4
6
ENVIRONMENT 5
SELF 1
CULTURAL MODELS
POLITICS AND MARKETS
2. Pillars
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#INVERSION 4 FUTURE SCENARIOS
12 TRENDS
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CONTINUITY
DISCONTINUITY
1. MODIFICATION
2. TRANSFORMATION
CHANGE
4.
INTERRUPTION
3.
INVERSION
RULING SUITING
RESHAPING
SIMULATE
MASH UP TRANS
EXTRAREAL BACKWARD
EXTREME
IMMERSION
INFINITY CYBER
RESISTANCE INVOLVEMENT
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INVERSION
RESI
STA
NC
E IN
VO
LVEM
ENT
CONTINUITY
DISCONTINUITY
We cannot turn back, we have to go ahead. Trying to do our best,
we keep our pillars.
Instability as a chance to explore multiple sources and overcross
categories, to test myself and my world as unique creations.
The so-called “innovation” is destroying our human identity.
Safety lies in a radical protection of our own identity.
Technology is the way to exist: hardware is outdated and hitch,
future belongs to immaterial experiences and eternal life
BARBARIANS
GUARDIANS JUMPERS
EXPLORERS
5. Targets & Clusters
baba TREND MONITOR ® 2017-18
In partnership with
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5. Targets & Clusters
baba TREND MONITOR ® 2017-18
A C O U N T R Y B A S E D WORLDWIDE CLUSTERING THROUGH ROIALTY’S ONE TARGET® BIG DATA Communication targets
vs. Social Data profiling
T w i t t e r a c t i v e u s e r s sampling across 6 major c o u n t r i e s ( N = 2 5 . 0 0 0 each):
C luster ing v ia socia l profiling through Roialty One Target® platform
In partnership with
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#INVERSION
INDUSTRIES & TRENDS
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Extreme Trans Immersion
Reshaping Extreme Simulate
HOME
FOOD
BODY
BEVERAGE
Immersion Cyber Extrareal RETAIL
Extrareal Cyber Trans FASHION
Cyber Backward Trans
Infinity Cyber Simulate
6. Industries & Trends
MOBILITY Immersive Trans Cyber
MEDIA
HI-TECH
Mash Up Cyber Immersion
Immersive Infinity Cyber
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TREND MONITOR®
FORECAST 2017-18
# from trend concepts to good data
# from inspirations to insights
# from surveys to anticipation drives
an #INVERSION path…
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