FOOD DESIGN MANIFESTORecipe for good food-related design

EMPHASIZE THE CONSUMER EXPERIENCE. ENGAGING ALL THE SENSES IMPLIES MINDFULNESS, AND MIND-FULNESS MEANS WELLNESS. INTERACTION DOES NOT HAPPEN ONLY BETWEEN HUMANS AND SCREENS.

ADD A TOUCH OF PLAYFULNESS. PLAYING WITH FOOD IS ALRIGHT, NOT TAKING IT SERIOUSLY IS NOT.SOON, FOOD WON’T HAVE A PREDEFINED SHAPE. GIVE IT A BEAUTIFUL ONE.SUPPORT RITUALS. IF PEOPLE HAVE PARTICIPATED, THEY WILL CARE. ENGAGEMENT IS KEY.

FRESHNESS IS KEY, TRANSPARENCY APPLAUDED. REFUSE SENSATIONALISM AND LOOK AT THINGS WITH NEW AND HONEST EYES.

SHOPPING IS OLD FASHIONED. STRIVE FOR CONVENIENCE WHILE KEEPING THE TRAIT. FAST FOOD IS NOT BAD FOOD ANYMORE.

URBAN FARMING WILL GO MAINSTREAM. BRING THE VALUES OF RURAL COMMUNITIES BACK WITH IT.

STRIVE FOR QUALITY AND INDIVIDUALIZATION. CONSUMERS ARE NOT NUMBERS AND EACH HAS SPECIFIC NEEDS. KEEP IT IN MIND.

NUTRITION IS THE KEY FOR A NEW HEALTHY SYSTEM. SIMPLIFY IT. MAKE THE RIGHT CHOICE THE EASY CHOICE.

TURN CONSUMERS INTO CONNAISSEURS. KNOWING MORE MEANS DOING MORE AND SHARING MORE, BUT ALSO EXPECTING MORE. DON’T DISAPPOINT THEM.

EMBRACE INNOVATION. NEW MANUFACTURING PROCESS HAVE CHANGED THE WAY WE CREATE OBJECTS. WHY CAN’T THEY CHANGE THE WAY WE PRODUCE FOOD? USE THEM.

STIMULATE INDIVIDUAL EMPOWERMENT. COOKING IS THE FASTEST WAY PEOPLE CAN ENJOY THEIR CREATIONS. HELP THEM DO SO.

feminine societysustainablebrands.com

EU policy expectancyEC perspectives on food 2030

food & water scarcityShell / MIT / National Intelligence Council

personalisationnowandnext.com

over-populationUN

climate changeIFTF.org / National Intelligence Coucnil

glocalisationnowandnext.com

kitchen2050IKEA

vangijs.nl

vertical farmingDickson Despommier

foodprobesPhilips

microbial homePhilips

edible cityASLA

high lineNew York City

feminine societysustainablebrands.com

over-populationUN report on overpopulation

glocalisationnowandnext.com

kitchen2050IKEA

vangijs.nl

microbial homePhilips

food revolutionJamie Oliver

data privacySnapchat

dronesAmazon.com

sensorsLapka

data securityGfk tech trends 2014

connectednessGfk tech trends 2014

digitalisationGfk tech trends 2014

personalisationnowandnext.com

personalisationnowandnext.com

EU policy expectancyEC perspectives on food 2030

food & water scarcityShell / MIT / National Intelligence Council

glocalisationnowandnext.com

over-populationUN

emergent technologyTNO 3d print / Ikea future kitchen / Biofach 2.0

proactive healthIFTG.com

health & wellbeingAZTI TECHNIALIA / IFTF.com

growpak

microbial homePhilips

lab grown burgerMaastricht University

caveman dietUnilever

connectednessGfk tech trends 2014

personalisationnowandnext.com

EU policy expectancyEC perspectives on food 2030

proactive healthIFTG.com

health & wellbeingAZTI TECHNIALIA / IFTF.com

gear fitSamsung

sensorsLapka

lab grown burgerMaastricht University

caveman dietUnilever

seductive nutritionUnilever

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individualism

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custom nutrition facts

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dna modification

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functional food

DB114 : Trend SkyscannerMay 2014Faculty of Industrial Design - TU/e

FOOD TRENDS 2014Dorothé Smit

Ismael Velo Tom Kölker