MARKET INTELLIGENCE

FOR CONSUMER BRANDS & RETAILERS

hello@trendalytics.co | 844-873-6326

79 Madison Avenue, 5th Floor New York, NY 10016

why?Trendalytics is a market intelligence platform that makes big data actionable for the

fashion & retail industry.

how?Our technology monitors the industry (e.g., retailers, brands, tastemakers, magazines) to

analyze how consumers engage with your brand and products relative to your

competition. We analyze patterns in images shared on social media, online product

searches and millions of SKU data.

the result?Actionable product and marketing insights regarding what categories to focus on,

where to target inventory and marketing spend and when to time deliveries and

campaigns based on consumer behaviors.

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Trendalytics provides a 360 view into how consumers engage with

brands and products relative to competitors

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ONLINE PRODUCT

SEARCHESMILLONS OF SKUs

SOCIAL

MEDIA IMAGES

TRENDALYTICSdelivers market insights to support decisions on WHAT product categories to invest in, WHERE to allocate spend and WHEN to time deliveries and campaigns based on consumer behaviors.

WHAT

WHERE

WHEN

PRODUCT TRENDS / CLASSIFICATIONS TO BUY

OR FEATURE IN CAMPAIGNS?

TO ALLOCATE GOODS AND MARKETING DOLLARS?

TO SCHEDULE PRODUCTION, MERCHANDISE

DELIVERIES AND MARKETIBG CAMPAIGNS?

HOWAM I PERFORMING AGAINST THE

COMPETITION?

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The strategies that drive your business

The answers that make it work

Actionable, real time insights at your fingertips…Thousands of dynamic reports revealing actionable insights on assortment, distribution, pricing and communications

Brand/ Retailer/ Influencer Report Trend/ Product Feature Report

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Example Use Case and Action Items

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BRAND ANALYSIS

Competitive analysis on social media, online searches and SKUs

Create and execute winning content marketing strategies based on best practices

Identify the partners that are driving brand awareness for your company

TREND ANALYSIS

Plan and track your inventory based on consumer demand

Optimize your product assortment as consumer tastes evolve

Marketing calendar analysis based on consumer shopping patterns

RETAIL DISTRIBUTION ANALYSIS

Track product in the market by classification, gender, price points, color, brands, and retailers

Are your prices aligned with the competition?

What is the health of a brand based on online wholesale distribution and markdown profiles?

Which brands are over saturated or have unmet demand by region?

How is your brand positioned globally across 8 international markets? What are international

expansion opportunities relative to your competitors?

Competitive analysis on social media, online searches and SKUsHow is your brand performing against the competition?

What can you find here? • Brands

• Retailers

• Publications

• Influencers (celebrities. Bloggers, etc.)

Metrics• Social media posts, fan count and

engagement

• Search volume, momentum, regionality

• Stream of products in market

• E-commerce pricing

• Ability to export data

Categories• Choose from hundreds of categories

• Create your own category

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Example benchmarking use cases:

• Brands by product category (e.g., active wear, teen, fast fashion)

• Retailers by model (e.g., Department stores, e-commerce only, etc.)

• Brands by product category (e.g., active wear, teen, fast fashion)

• Retailers by aesthetic (e.g, California lifestyle: Hollister, Brandy Melville,

Abercrombie, Pac Sun)

• Publishers and media companies

YOUR BRAND YOUR COMPETITION

Social Media Competitive BenchmarkingHow is your brand performing across the various social and search platforms? Are you leveraging these platforms correctly?

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Dedicate team resources

and advertising dollars to

highly engaged platforms

Take the guess work out of content marketing.

- Create and execute winning strategies based on best practices

- identify styling tips and placement techniques from popular content

Influencer Partnership AnalysisWho is driving engagement for your brand? Which bloggers and celebrities should you partner with? Which retailer partners are driving brand awareness?

Focus on platforms

that drive likes,

comments and

shares

Forge partnerships

with influencers,

celebrities and

models driving

engagement for

your brand

See who they

are, what they

are posting and

how much

awareness they

are driving

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Plan and track your inventory based on consumer demandWhat product categories are best for your assortment? How should you shift your inventory dollars based on growing or declining trends? What is the language of product consumers are searching for?

What can you find here? • Trends

• Product Features/ Attributes

• Silhouettes

• Product Classifications

Metrics• Search volume, momentum, regionality

• Stream of products in market

• E-commerce pricing

Categories• Choose from hundreds of categories

• Create your own category

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Compare companies or

trends by search momentum

and volume to optimize

spend

Identify the terminology

consumers are utilizing

for SEO/SEM

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Optimize your product assortmentHow to track when consumer tastes are evolving in your key product categories? Track the impactof social buzz, online product searches tied to products in the market to identify when to shiftspend and drive ROI.

Target regions with higher demand

for campaigns, promotions or stock

transfers to maximize salesINSIGHT: Bucket bags is a growing categories based on social buzz and searches

but have half of the brands in the market and only 20% of the SKUs

ACTION: Identify when product trends decline to reduce cuts and re-orders and

minimize potential markdowns

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Align your deliveries based on

consumer shopping patterns

to maximize full price sales.

Marketing Calendar AnalysisAre you maximizing sales by aligning marketing campaigns and allocating inventory based onshopping patterns by region and season? What are the best locations and times for placing product?

Target regions with higher demand

for campaigns, promotions or stock

transfers to maximize sales

What can you find here? • Trends

• Product Features

• Silhouettes

• Product Classifications

• Brands

• Retailers

Metrics• Stream of products in market in 7 key

markets (US, Canada, UK, France,

Germany, Australia and Japan)

• E-commerce pricing

• Retailer distribution

• Assortment by brand and retailer

• Full Price vs. Off Price retailers

• Products: Full Price vs. Markdown

Filter• Search by one brand, trend, retailer, etc.

• Select multiple brands or retailers

10 million live product SKUs. 30,000 brands. 1,400 websitesHow is my brand assorted in the market compared to the competition?

Search Trend or

Brand:

- Distressed Jeans

- Phillip Lim

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Which retailers are selling our brand?

Insights: The RealReal has more

Gucci women’s products online than

the Gucci website

How many products are

available?

What are the products and

how is our brand represented?

Online Retailer and Brand Distribution Market AnalysisProduct availability in the market by classification, gender, price points, color, brands, and retailers

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View retail distribution by full

price and off price retailers

Full Price vs Off Price Online Retailer DistributionHow is your brand represented in the market? Who are the retailers selling your brand?

View products by

retailer

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Markdown Compliance by Retailer Are retailers honoring the appropriate markdown cadence and timing?

View products by

gender and

category

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Insights:Bluefly discounted the same backpack that Gucci and Neiman Marcus have at full price by 20%!

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Competitive Price Analysis across Brand and RetailersAre your prices aligned with the competition? What is the health of a brand based on online wholesale distribution and markdown profiles?

Ability to filter products on

markdown by brand and retailer

to measure health of the business

Filter by product category (e.g.,

handbags vs apparel) price

segmentation across brands

BRAND A BRAND B

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International Online Distribution Analysis for RetailersWhich brands are over saturated or have unmet demand by region?

Ability to identify unmet market

opportunities by researching

product assortment availability by

region, brand and retailer

International Online Distribution Analysis for BrandsHow is your brand positioned globally across 8 international markets? What are international expansion opportunities relative to your competitors?

Local Market Pricing

Global price segment analysis in

international currencies

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Retailer distribution by

global region

YOUR BRAND

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Trendalytics provides the

total business solution for marketing and merchandising

teams resulting in significant ROI.