trending topic for experience design(ers): machine learning
TRANSCRIPT
#Machine learning
Peter J. Bogaards
Trending topic for experience design(ers)
iTED #3 - 23 januari 2015
Now watch this… https://www.youtube.com/watch?v=OXA4-5x31V0
“No artificial intelligence will ever replace a human designer,because design is largely about emotional intelligence.”
The old way
Artificial intelligenceThinking machinesIntelligent systemsUnderstanding knowledgeExpert systems
Marvin Minsky
Heuristically programmed ALgorithmic computer
2001: A Space OdysseyStanley Kubrick (1968)
The new way
Machine intelligenceNatural language processingImage recognitionDeep learning (neural networks)Feedback, learning and growing
Geoffrey Hinton
HerSpike Jonze (2013)
“(…) deep learning is when machine intelligence hits big data.”
A different paradigm
“Instead of trying to program computers to act intelligently - an approach that hadn’t worked because we don’t really know what intelligence is - Artificial Intelligence now embraced a statistical, brute force approach based on analyzing vast amounts of information with powerful computers and sophisticated algorithms.”
(Irving Wladawsky-Berger, Wall Street Journal)
“Who needs websites when you have Siri?”
Challenges for experience design
Design for openness (physical and digital)Give up controlLearn the new possibilitiesCreate personal, meaningful experiences across multiple ‘everything’Think heuristics and ethics
Naveen Rao (CEO Nervana Systems)“Deep Learning: Intelligence from Big Data” Stanford Graduate School of Business (Sep 2014)
https://www.youtube.com/watch?v=czLI3oLDe8M#t=1h15m36s
