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ONLINE/AD AGENCY

TRENDS LETTER February 2011

Multimodes can become the best audience for advertiser

L’Oreal is running online promotion of men’s aftershave product

McDonald’s failed SMM

ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011

STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT

STATISTICS

COMPETITORS

SOCIAL MEDIA

GO INTERNATIONAL



STATISTICSThe Internet size in Ukraine



STATISTICSThe Internet size in Ukraine

Multimode is advertising future!

Source: http://sostav.ua/news/2011/03/01/80/38578/

There is new possibility for advertiser-people who combine watching TV and using internet by methods which could be very valuable for this advertiser.

Those multimode lovers often pay attention to advertisement and if it touches them- go online to get more information. So smart advertiser can wait for them there.

http://sostav.ua/news/2011/03/01/80/38578/



COMPETITORSL’Oreal

ONLINE/AD AGENCY

Men Expert online promotion

TRENDS LETTER | FEBRUARY 2011


Source: http://askmenexpert.com.ua/men.php

L’oreal is running online promo for Men Expert Hydra energetic since 2011 year starts.

According to the rules the participant should enter his data and receive kinda joky advise.

This example shows what is prohibited to do when thinking of usability and user friendly design. It has unreadable font, it is overloaded with information and even covers grammatical mistakes. As a result – only 71 likes.

http://askmenexpert.com.ua/men.php



SOCIAL MEDIAMcDonalds

ONLINE/AD AGENCY

SMM fail performed by McDonalds agency



Source: http://ua.adme.ru/mcdonalds153090/ukrainskie-nedeli-v-mcdonalds-57105/ http://vk.com/club23642935

In the end of January promo Ukrainian weeks in McDonalds started. The main websites to communicate with audience are www.uaweeks.com.ua and group in Vkontakte

According to the rules the participant should send his art work on topic related to modern Ukraine.

There was a lot of publications concerning SMM fail performed by McDonalds agency since there were created a number of fake users, who joined group in vkontakte.

http://ua.adme.ru/mcdonalds153090/ukrainskie-nedeli-v-mcdonalds-57105/

http://vk.com/club23642935

http://www.uaweeks.com.ua/



GO INTERNATIONAL2011 Digital Predictions

ONLINE/AD AGENCY

2011 Digital Predictions



Source: http://www.dynamiclogic.com/na/research/whitepapers/docs/11-Digital-Predictions-For-2011_Millward-Brown.pdf

-Brands will juggle their presence in the Splinternet-Online shopping-Online display-More mobile eyeballs-Geo-location-Search: increasing personal, mobile and impactful-Gaming on the move-Social graphs will make targeting more relevant-Online privacy will intensify

http://www.dynamiclogic.com/na/research/whitepapers/docs/11-Digital-Predictions-For-2011_Millward-Brown.pdf

ONLINE/AD AGENCY

Contacts

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TEL. +38 (044) 592-20-25

TEL. +38 (044) 569-51-84

TEL. +38 (067) 449-33-91

[email protected]

WWW.ISD-GROUP.COM

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