Trends and consumers behavior

What is in it for me?

Times change fast.

RelatoreNote di presentazioneEveryone deals with that in their own wayDreaming, Thinking, living the dynamic life of embrasing technology and nature.

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Nature lives

• Plants: Acer, Leucothoe, Clematis, Hedera, Hydrangea, blossoms in spring time, shaved Juniperus, old olives, Eucalyptus, Santolina, Arenaria balearica, Buddleija, Rododedron, gardenroses, hanging pots with Petunia, Pelargonium

More of more

• Plants: Canna, lily, Dahlia, Hibiscus, Strelitzia,Mandevillea, Primula, peonies, Amaranthus, Globba, plants with big leafs Fatsia japonica, Banana

Reset your life

• Plants: Hosta, Gunnera, Grapes, Ferns, Bamboo, Stachys, Euphorbia, Alchemilla, Aristolochia durior, Pulmonaria, strong flowers like Bracteatum, Doronicum, Amaryllis, Gerbera, Allium,

• Yucca, Monstera, Ficus elastica, Ficus lyrata.

New Nature

• Plants: Festuca glauca, Miscanthus, Pennisetum, Cortaderia, nice colours of the Zantedeschia, Pelargonium, Echinacea, Helianthus, Papaver, Digitalis, Achillea, Astrantia, Geranium, lots of herbs like Salvia, Anethum graveolens (dill) Foeniculumvulgare (fennel) Thyme and rosemary and lots of annual flowers like Cosmea.

Customers and trends

• Know who your targetgroups are.• Know what they want, where they live, how

they get there information, age, how much they spent, on what etc.

Rules for magazine making

• What is in it for me?• Why now in 2016?• What is the price?• Don’t underestamate your customer

Who is your customer?* Know who your target groups are.* Know what they want, where they live, how they get there information, age,

how much they spent, on what etc.

How do you talk to your customer?

• Where do they get inspiration? • Where do they get information? • What is de purpose of visiting your store?

Inspiration and information

Make it right.

Trends and consumers behaviorDiapositiva numero 2Times change fast.Diapositiva numero 4Nature livesDiapositiva numero 6More of moreDiapositiva numero 8Reset your lifeDiapositiva numero 10New NatureDiapositiva numero 12Customers and trendsRules for magazine makingWho is your customer?How do you talk to your customer?Inspiration and informationMake it right.