trends im e-commerce, wrap up 2010
TRANSCRIPT
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Trends im E-Commerce 2010. Methoden. Design. Dashboard. Transparenz. Namics.
Andreas Burren. Senior Consultant.
4. Juni 2010
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04/13/2023 E-Commerce. Trends 2010.
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Namics.
Positive Beeinflussung der Handlungsbereitschaft.
E-Commerce-Trends 2010.
04/13/2023 E-Commerce. Trends 2010.
Besucher GEWINNEN
Besucher FÜHREN
BesucherÜBER-ZEUGEN
Besucher werdenKUNDEN
Kunden werdenSTAMM-KUNDEN
Bewusste Handlungsfähigkeit
Unbewusste Handlungsbereitschaft
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Namics.
Besucher GEWINNEN
Besucher FÜHREN
BesucherÜBER-ZEUGEN
Besucher werdenKUNDEN
Kunden werdenSTAMM-KUNDEN
Trend 1: USER CENTERED METHODS
E-Commerce-Trends 2010.
04/13/2023 E-Commerce. Trends 2010.
- Personas
- A/B-Testing
- Guided Search &
Navigation
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Namics.
Besucher GEWINNEN
Besucher FÜHREN
BesucherÜBER-ZEUGEN
Besucher werdenKUNDEN
Kunden werdenSTAMM-KUNDEN
Trend 2: BROAD DESIGN
E-Commerce-Trends 2010.
04/13/2023 E-Commerce. Trends 2010.
- Verkaufsfläche
- Augmented Reality
- Produkt-Galerie
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Namics.
Besucher GEWINNEN
Besucher FÜHREN
BesucherÜBER-ZEUGEN
Besucher werdenKUNDEN
Kunden werdenSTAMM-KUNDEN
Trend 3: DASHBOARDS
E-Commerce-Trends 2010.
04/13/2023 E-Commerce. Trends 2010.
- Layer
- 1-Page Check Out
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Namics.
Besucher GEWINNEN
Besucher FÜHREN
BesucherÜBER-ZEUGEN
Besucher werdenKUNDEN
Kunden werdenSTAMM-KUNDEN
Trend 4: NEW TRANSPARENCY
E-Commerce-Trends 2010.
04/13/2023 E-Commerce. Trends 2010.
- Produkt- / Preis-
transparenz
- Social Commerce
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Namics.
Trend 1: USER CENTERED METHODES.
04/13/2023 E-Commerce. Trends 2010.
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Namics.
Wie erhöht sich die unbewusste Handlungsbereitschaft des Besuchers?
Trend 1: USER CENTERED METHODES.
04/13/2023 E-Commerce. Trends 2010.
Quelle: http://www.web-arts.com
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Namics.
Konzeption mittels Personas.
Trend 1: USER CENTERED METHODES.
04/13/2023 E-Commerce. Trends 2010.
Name: John Hunter
Alter: 45Beruf: Chefarzt im John Hopkins
SpitalArbeitszeit: 8.00 – 20.30 Uhr (Mo – Sa)Ausbildung: M.D. Harvard Medical SchoolOrt: Baltimore, MarylandEinkommen: $180,000 pro JahrTechnologie: 15‘‘ Laptop (1024x768), DSLFamilie: Verheiratet, Zwillingstöchter
(8 Jahre)Hobbies: Golf, Segeln, Familienurlaub
John definiert sich selber als „Workaholic“. Dies macht es für ihn eher schwierig, viel Zeit mit seiner Familie zu verbringen. Hier steht noch mehr über ihn persönlich drin. Und hier noch mehr. Ein letzter Satz darf ebenso nicht fehlen.
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Namics.
Optimierung mittels A/B Testing.
Trend 1: USER CENTERED METHODES.
04/13/2023 E-Commerce. Trends 2010.
% Konversion % Konversion % Konversion
1/3 Besucher 1/3 Besucher 1/3 Besucher
control Var A Var B
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Namics.
Welches Navigationsmodell wird angeboten?
E-Commerce. Trends 2010.04/13/2023
Trend 1: USER CENTERED METHODES.
Shop 1 Shop 2 Shop n
• Rebsorte• Preis• Jahrgang• Vinzer• Geschmacks-
richtung
• Bewertung
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Namics.
Exploratives Suchen: Suche eingrenzen
1-site Shopping experience.
04/13/2023 E-Commerce. Trends 2010.
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Namics.
Multiple Kognitive Modelle anbieten.
E-Commerce. Trends 2010.04/13/2023
Trend 1: USER CENTERED METHODES.
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Namics.
Trend 2: BROAD DESIGN.
04/13/2023 E-Commerce. Trends 2010.
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Namics.
Mehr Verkaufsfläche.
Trend 2: BROAD DESIGN.
04/13/2023 E-Commerce. Trends 2010.
Ladengeschäft
VerkaufsflächeIm Laden
Verkaufs-fläche im
online Shop
Online Shop (traditionell)
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Namics.
Mehr Verkaufsfläche.
Trend 2: BROAD DESIGN.
04/13/2023 E-Commerce. Trends 2010.
Ladengeschäft
VerkaufsflächeIm Laden
Trend
Verkaufsfläche im online Shop
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Namics.
Trend#4 - Mehr Verkaufsfläche.
Designpattern.
04/13/2023 E-Commerce. Trends 2010.
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Namics.04/13/2023 E-Commerce. Trends 2010.
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Namics.04/13/2023 E-Commerce. Trends 2010.
Produkt-Präsentation mit Augmented Reality.
Trend 2: BROAD DESIGN.
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Namics.04/13/2023 E-Commerce. Trends 2010.
Produkt-Präsentation mit Augmented Reality.
Trend 2: BROAD DESIGN.
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Namics.
Galerien.
04/13/2023 E-Commerce. Trends 2010.
Trend 2: BROAD DESIGN.
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Namics.04/13/2023 E-Commerce. Trends 2010.
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Namics.04/13/2023 E-Commerce. Trends 2010.
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Namics.04/13/2023 E-Commerce. Trends 2010.
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Namics.
Trend 3: DASHBOARD.
04/13/2023 E-Commerce. Trends 2010.
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Namics.
KasseProdukt-informationen
Kauferlebnis heute: Seitenwechsel reiht sich an Seitenwechsel.
Trend 3: DASHBOARD.
04/13/2023 E-Commerce. Trends 2010.
Weg zum Produkt
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Namics.04/13/2023 E-Commerce. Trends 2010.
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Namics.04/13/2023 E-Commerce. Trends 2010.
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Namics.04/13/2023 E-Commerce. Trends 2010.
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Namics.
Warenkorb Layer.
Trend 3: DASHBOARD.
04/13/2023 E-Commerce. Trends 2010.
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Namics.04/13/2023 E-Commerce. Trends 2010.
Produkte Darstellung zeigen
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Namics.
Trend# - 1 page checkout (http://www.vancouver2010.com)
04/13/2023 E-Commerce. Trends 2010.
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http:///www.getelastic.com/single-vs-two-page-checkout
Login
Adresse Empfänger
Versandart
Payment
Bestellung absenden
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Namics.
coopp
04/13/2023 E-Commerce. Trends 2010.
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Namics.
Trend 4: NEW TRANSPARENCY.
04/13/2023 E-Commerce. Trends 2010.
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Namics.
Gnadenlose Transparenz dank www.getinvisiblehand.com.
Trend 4: NEW TRANSPARENCY.
04/13/2023 E-Commerce. Trends 2010.
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Namics.
Mobiler Preisvergleich von Toppreise.
Trend 4: NEW TRANSPARENCY.
04/13/2023 E-Commerce. Trends 2010.
Produkt anzeigen Infos über Anbieter Direkt zum Online-Shop
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Namics.
Mobile Tagging. www.barcoo.de.
Trend 4: NEW TRANSPARENCY.
04/13/2023 E-Commerce. Trends 2010.
Tagging Preisvergleich Bestellen
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Namics.04/13/2023 E-Commerce. Trends 2010.
GDI-Studie Nr.25, Vertrauen 2.0, 2007, Beispiel Telekom
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Namics.
Trend# - Kaufempfehlungen
04/13/2023 E-Commerce. Trends 2010.
Customer who bought this also purchases:
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Namics.04/13/2023 E-Commerce. Trends 2010.
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Namics.
Ratings, Questions & Answers. www.comet.co.uk.
Trend 4: NEW TRANSPARENCY.
04/13/2023 E-Commerce. Trends 2010.
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Namics.
User generated cross selling.www.wetseal.com.
Trend 4: NEW TRANSPARENCY.
04/13/2023 E-Commerce. Trends 2010.
User generated outfits
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Namics.
Wrap Up.
E-Commerce-Trends 2010.
04/13/2023 E-Commerce. Trends 2010.
Trend 1: USER
CENTERED METHODS
Trend 2:
BROAD DESIGN
Trend 3:
DASHBOARDS
Trend 4: NEW
TRANSPARENCY
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04/13/2023 E-Commerce. Trends 2010.
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Namics.
Vielen Dank für Ihre Aufmerksamkeit.
© Namics
04/13/2023 E-Commerce. Trends 2010.