Reputation Trends for HotelsBy Josiah Mackenzie

Trend: Customer service goes public(You’re not just serving one guest, you’re defining your brand)

Trend: Review responses become important(Both externally and internally)

Trend: Influence scoring goes mainstream(It provides one more reference point for decision making)

Trend: Social search integrates closely with reputation(Increasing links make social participation even more important)

Trend: Semantic analysis for operations, marketing(Using semantic analysis to understand sentiment can improve your efficiency)

Trend: Reputation becomes a sales tool(Leveraging insights and social proof)

Trend: Going wherever your customers are(It’s not enough to monitor a few sites)

Keep learning!

For more articles and special reports:

reviewpro.com/blog

Follow ReviewPro on Twitter for daily ideas:

twitter.com/ReviewPro