trends in immersive technologies and learning. david wortley. 02.06.2011

Immersive Technology Strategieswww.davidwortley.com

Serious Games and Immersive TechnologiesSerious Games and Immersive TechnologiesDefinitions and Current TrendsDefinitions and Current Trends

The Journey into the UnknownDavid Wortley FRSA


Topics

Definition of Serious Games and Immersive Technologies

Games based learning examplesCurrent TrendsTechnology and InnovationSummary and Conclusion


Definition of Serious Games and Immersive Technologies


Serious games have been defined as games whose primary purpose is not entertainment but which have been developed for a potentially serious benefit or

outcome. It might also include entertainment games that have been intentionally re-purposed to deliver

serious outcomes

This definition is not always helpful because it does not reflect or embrace the full range or potential of

technologies which create or use immersive experiences to deliver serious benefits. These

applications may not use gameplay at all.


Most Popular Games are Serious

Games generate passion, excitement, commitment, loyalty, belonging, awareness,

support and action


Serious Games are Immersive Experiences

They usually Involve Challenges, Rules, Rewards, Physical and Virtual Worlds, Social Networks, Personal

Development and Commercial Exploitation


Serious Games are NOT New

Games have always been an essential and ubiquitous part of life


Serious Games are Our Personal Choice

Serious Games are where we choose to spend our discretionary time, attention and finances which makes

them very important commercially and developmentally


The Secret of SuccessAttractivenessAccessibilityAffordability

Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?


Attractive, Accessible, Affordable

Immersive technologies focusing on attractiveness (engagement), accessibility (no barriers) and

affordability (cost and time)


Immersive Technologies

Games Virtual Worlds Social Networks

Immersive Technologies make serious games an attractive, accessible and affordable space in

which to devote our discretionary time, attention and money


The Importance of Immersive TechnologiesThe Importance of Immersive Technologies

Immersive Technologies are hugely important because of three main factors – commercial potential, societal disruption and

technological innovation


Why are Immersive Technologies Disruptive ?


Disruptive Communications Technologies

The internet is different in its scope and impact on businessand society to any previous disruptive technology


The Prosumer

The prosumer effect is unique in our history


The Prosumer Phenomenon

Digital Media Technologies empower individuals in ways previously unknown in

mankind’s history


The Attention Economy

Capturing and retaining attention and loyalty are critical in today’s digital media society


Games-based Learning Examples


Playgen Serious Games for Schools

www.playgen.com


Mangahigh Maths Game


Caspian Thinking Worlds

Tools to develop learning Games


Roma Nova Project


RescueSim Training Platform


WeForest Environment Game

Social Network Game to save forests


Current Trends


Serious Games around the World

Many different approaches but massive interest


Recruitment and Training

Assess skills and develop training plans


Revenue / Client Generation

Find ways to connect to and retain customers


Emergency Response

Simulations reduce both cost and risk


Virtual Collaboration

Improving productivity and time management


Social Networks

Massive consumer base and growing use of gamification


New Business Models

Cloud Computing & Data / Functionality Sharing to create new franchise models


Personalisation

Building commercial and adaptive relationships


Technology and Innovation


Driving Technological Innovation

3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,

pattern recognition are all driven by Immersive Technology features


Data Visualisation

Visualise data in richer and easy to understand ways


Physical / Virtual Integration

Connecting the physical and virtual


Augmented Reality Innovation

Innovating new services to the customer


Learning Innovation

Bringing Science and Art together


Technical Support Innovation

Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!


Simulation Innovation

High levels of fidelity with multiplayers now possible


Interface Innovation

Broadening user base and creating new experiences


Mobile Apps and Location Based Services

“My SGI”

Mobile Device Applications and personalised services based on location will see massive

growth


Innovation in SMEs

Small creative businesses at the leading edge


Summary and Conclusions

Games and experiences which immerse us have always been an important societal and commercial influence in humankind’s development because

they address fundamental human needs. However, their impact on society and business has always been determined by their accessibility and

affordability.

Each quantum leap in communications technology in our history has made these immersive experiences more accessible and affordable with its

consequential dislocating effects.

Today’s immersive technologies are the most profound development in our history because of their ubiquitous accessibility and affordability. The

journey into the unknown has just begun


Serious Games and Immersive TechnologiesSerious Games and Immersive Technologies

David Wortley FRSA

trends in immersive technologies and learning. david wortley. 02.06.2011

Technology

new games

learning games

playgen serious games

entertainment games

popular games

conclusions games

personal choice serious

immersive experiences