Trends in Insurance

Driving Change in

Commerce March 2015

What’s changing in the

World of Insurance CommerceCustomers are more

connected and empowered

Competition is coming from

new and different areas

Operations and business models

are being transformed

Insurance customers are demanding customer-centric interactions

50% of consumers

seeking insurance

begin on a

mobile device

But, 67% of insurers

say their mobile strategy

can’t conduct business

Millennials expect personalization, responsiveness and seamless experiences

71% of millennials like

interacting with others

when searching for

and buying insurance

But, 66% of insurers

do not have a cohesive

social strategy

Technological innovation is changing insurance

The insurance

telematics market

is expected to

reach ~$4 billion in

four years

Internet of Things

revenue from

insurance worldwide

is forecast to reach

over $50 billion by

2018

New insurance business models are emerging

52% of insurers

believe new business

models will have

transformative impact

For insurance information

and quotes, there is an 18%

shift away from personal to

digital interactions

Insurers are beginning to prepare

But, 90% of insurance CEOs

plan to focus on getting

close to the customer in

the next 5 years

39% of insurers

see consumer influence

on their business

strategy today

Understand your customers’

needs, desires and context

Engage in real-time with your

customers, partners and suppliers

Connect your customers to your

ecosystem

A winning insurance strategy

IBM Commerce brings it all together, integrating customer engagement to insurers’ value chains

Provide a

seamless Brand

experience

Manage risk

Reshape internal

and ecosystem

operations

Gain customer insight

Personalize

relationships

23

Octagon Insurance

can understand

their customers’

online experience

from start to finish

Reliance Life’s

self service portal

uses customer

insight to create a

better experience

Over15,000 professionalsare dedicated to serving

the insurance industry

More than 1 billion insurance transactions per

day are processed on the

IBM System z® platform

IBM works with 90% of the world’s top 100

Insurance companies

IBM Commerce delivers value to insurance providers

IBM teams with

19 of the top 23 insurance companies

worldwide

Join us May 11-13th in San Diego

IBM Amplify2015 – For marketing and sales professionals

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