4. November 2007 vertraulich 1

Creativity in Action

Trends in Search Engine Optimization and SearchEngine Marketing

4. November 2007 vertraulich 2

SEM for over 7 yearsActive Affiliate for over 30 programsTop 10 Affiliate for Commission Junctionin EuropeGenerating over 10 million dollars in revenues for my clients this yearWinner of the Award for outstandingContribution to Affiliate Marketing at CJU Europe 2007 in London

4. November 2007 vertraulich 3

So, what´s so great about SEO? …

4. November 2007 vertraulich 4

No, seriously! …

4. November 2007 vertraulich 5

Alright…

SEO can get you a lot of traffic

-> for free …

That´s great, right?

4. November 2007 vertraulich 6

Let´s start of with a little quiz to loosenup a little…

4. November 2007 vertraulich 7

4. November 2007 vertraulich 8

Don´t worry – it´s fun! …

4. November 2007 vertraulich 9

4. November 2007 vertraulich 10

4. November 2007 vertraulich 11

4. November 2007 vertraulich 12

4. November 2007 vertraulich 13

4. November 2007 vertraulich 14

4. November 2007 vertraulich 15

4. November 2007 vertraulich 16

4. November 2007 vertraulich 17

4. November 2007 vertraulich 18

4. November 2007 vertraulich 19

4. November 2007 vertraulich 20

4. November 2007 vertraulich 21

4. November 2007 vertraulich 22

4. November 2007 vertraulich 23

4. November 2007 vertraulich 24

Let´s talk about SEO

4. November 2007 vertraulich 25

only focus on Google?What´s the difference of Google, Yahoo and Live? … ☺

4. November 2007 vertraulich 26

What´s important to rank?

Unique ContentA crawlable site & a good internal link-structureGood titles (and please think of yoursnippet, too!)

And then Links, Links, Links…

4. November 2007 vertraulich 27

Any kind of links?

Stay away of:

WebdirectoriesArticle DirectoriesReciprocal Linking (Link Exchange)GuestbooksObvious Link-SellersDonation Sites

4. November 2007 vertraulich 28

But where do I find great links?

What is the best link you could possiblyget, if you would wanna rank for „keyword“

??

4. November 2007 vertraulich 29

Right here!

Just listen to Google !

4. November 2007 vertraulich 30

Some other ways…

Google!Search for „Keyword“Or f.e. Keyword + BlogAllintitle / allinanchor / allintextWho links to me? Meinedomain –linkdomain:meinedomain.com

TechnoratiGoogle NewsDel.icio.us / Digg / Mister WongWikipediaDMOZ

AND Your Competitors´ Links!

4. November 2007 vertraulich 31

What about buying links?

We all know, it´s now evil, but buying Links is still essential for SEO !

Just be smart about it!

4. November 2007 vertraulich 32

Where can I buy links?

Textlink-BrokersText Link AdsLinklift, Teliad

Linkadge

… or just use your Phone!

4. November 2007 vertraulich 33

Pro´s and Con´s on TLBs

ProEasy to find links in your nicheTLB does the controlling of correct link-placement

Just one invoice for all your links!

ConLots of overused linkspotsTLBs can be infiltrated

More expensive

I know, it´s a lot easier, but nobody eversaid Linkbuilding is easy!

4. November 2007 vertraulich 34

Bad paid Links …

Lots of obvious & thematicly irrelevant links in on spot

Footer

SidebarMarked with „Advertisement“ or „Paid Links“… or any other type of „footprint“

Honeypots !

4. November 2007 vertraulich 35

Good paid Links…

Same theme / nicheOut of the contentOn a site, that´s not selling any otherlinks

4. November 2007 vertraulich 36

But other then the placement, what defines a great link?

General „quality of the site“Domain-AgeLink- / Domain- / IP-PopularityQuality Backlinks (not part in any linkingschemes, link-buyer etc.)

TRUST !

A quick check -> does the site rank?

4. November 2007 vertraulich 37

And don´t forget about Hubs & Authorities !

HubsHubfinderTouchGraph Google

Plural-Rankings

AuthoritiesSingle-Rankings

Niche-Authorities vs. Multitopic-Authorities

4. November 2007 vertraulich 38

Link different

Root- vs. Deeplink (but you can also rootlink a deepkey!)Keyword + Variations„click here“URLYour name

Etc. etc.

4. November 2007 vertraulich 39

Presell Pages / Hosted Content

Take the trust of a great domain, which isnon-theme related and transfer it to yourdomain!

4. November 2007 vertraulich 40

Single-Link or Presell ?

Same theme?Single LinkEven reciprocal linking is alright within the sameneighbourhood!

Different theme?Presell Page / Hosted Content

Different theme but only single link?URL

Name

Maybe a Banner?

4. November 2007 vertraulich 41

The Good Stuff

301 old DomainsKeep your secrets secret!

Noindex, followBlock Slurp

4. November 2007 vertraulich 42

BUT

4. November 2007 vertraulich 43

Do you even know where you want to rank?

4. November 2007 vertraulich 44

Research your keywords!

Keyword-ToolsGoogle Traffic EstimatorOvertureWordtracker (U.S.)Keyword-Datenbank (Germany)

What´s your compitor using?KeyCompete / Compete.com

Track your rivals. Then eat their lunch. ☺

Start an AdWords-Campaign to benchmark yourfavourite Keywords!

and then…

4. November 2007 vertraulich 45

… Track your Keywords!

Which Keyword is working for you / converting!

… and then start doing SEO on that keyword!

4. November 2007 vertraulich 46

What will happen in the future?

DON`T WORRY ABOUT IT !

Just:… do solid SEO… offer great, compelling content… get organic (looking) Backlinks

Just let it look naturally!

4. November 2007 vertraulich 47

Let´s talk about SMO

4. November 2007 vertraulich 48

The Social Media Sphere

4. November 2007 vertraulich 49

Why SMO ?

LinksBrandingReach

… what else are you looking for?

4. November 2007 vertraulich 50

Let´s take a closer look at Digg

4. November 2007 vertraulich 51

What´s working right now

Top 10 listsHow-To´sCurrent Events (just be fast and accurateplease!)Extreme stuff (biggest, smallest, longest…you get the point…)

4. November 2007 vertraulich 52

Do your homework!

… and research!

Search for your Keywordon the social media sites, and you´llsee what alreadyworked!

4. November 2007 vertraulich 53

And don´t try to game thesystem!

Understand what the community likes, and tryto alter your message accordingly!

SMO is not about getting to the frontpageof Digg.com, it´s about the effect thathappens after it!

4. November 2007 vertraulich 54

Title´s & Descriptions

Simple, Strong& Focused

Use Numeric #s

4. November 2007 vertraulich 55

Be social!

Interact & ShareCommentNetworks & Friends

4. November 2007 vertraulich 56

… some more tipps

Use imagesLimit the ads on your site!Offer a summaryNo duplicatesSubmit at the right time

4. November 2007 vertraulich 57

A personal experience of thedigg effect

The Problem:A german site

… but it worked …

4. November 2007 vertraulich 58

What happened…

Digg FrontpageHot on Del.icio.us HotlistTop Stumble on StumbleUponHuge Medialinks (TheSun.co.uk)

4. November 2007 vertraulich 59

The result

Over 300.000 Visitors within a week!Over 5.500 Backlinks (!)And the funniest thing…

4. November 2007 vertraulich 60

Time left?

What else can we talk about?

Strategies for other Social Communities?Tools & Resources for SEOs / SEMsControlling & Tracking

4. November 2007 vertraulich 61

… and never forget…

4. November 2007 vertraulich 62

4. November 2007 vertraulich 63

Visit me:CIA.deMediadonis.net

Listen to me:seoFM.comWebmasterradio.FM

Call me:0172 – 92 1 92 92

Mail me:Tandler@CIA.de