Tech Trends:

Uncovering Trends & Technologies

Shaping Online Marketing

Kevin HouriganCEO, Bayshore Solutions

To Reach 50 Million users, it took

Radio - 38 years

Terrestrial TV - 13 years

The Internet - 4 years

iPod - 3 yearsiPod - 3 years

Facebook – 100mm users < 9

Months - United Nations Cyberschoolbus Document, Facebook, Apple

ROI - Blendtec

Viral Timeline790 K views on You Tube in 3 days*

*Computerworld.com

In Sept 2009:

BlendTec’s YouTube Channel has

over 7 Million views and over 7 Million views and

over 150K subscribers

Bottom-Line Results:

The “Will it Blend” campaign drove retail sales increase of over 700%:

Social Media

In the last 2 months, there has been more video uploaded to You Tube than was shown on CBS, ABC and NBC combined over - the last 50 yearscombined over - the last 50 years

750 Photographs are uploaded to Facebook - Every SECOND

Facebook

Demographics

• 200M Active Users (Facebook April 2009)

• 66% between12-35 years of age (Quantcast September 2009)

• 54% Female (Quantcast June 2009)

• Over 55 Females are the fastest

growing demographic (175%) growing demographic (175%) (Insidefacebook.com Feb 2009)

Marketing Touch Points

• Facebook Advertising

• Profile

• Friends

• Fan/Group Page

World’s Leading Cruise Lines Branded Facebook Page

Twitter

Demographics

• 26M unique visitors per month *

• 74% 18-49 years of age or older *

• 55% Female *

Marketing Touch Points

• Updates

• Followers

• Replies

• Potential for Advertising - eta 2010

*(Quantcast June 2009)

Offshore Sailing Schools Branded Twitter Page

YouTube

Demographics

• 72.5M Users

• 59% 18-49 years of age or older

• 50% Male

Marketing Touch PointsMarketing Touch Points

• Video

• Channels

• Groups

• Sponsored Videos

• Google Ad Network

*(Quantcast June 2009)

Offshore Sailing Schools Branded YouTube Channel Page

LinkedIn

Demographics

• 50% are Business Decision makers(@plan Summer 2009)

• 14 M Visitors Per Month in US*

53% Male*

• 78% are 35 years or older**(Quantcast September 2009)*(Quantcast September 2009)

Marketing Touch Points

• Profile

• Connections

• GroupsKevin Hourigan’s Linked In Profile Page

“Nuts About Southwest”

“Nuts About Southwest”

Best Practices & Beyond:

They Integrate it All – customers are everywhere

• Polls

• News

• Videos (YouTube)

• Images (Flickr)

• Blogs from All departments

• Podcasts

• Links to Social Profiles

Southwest Airlines: Results

• Increase in brand awareness

Twitter Strategy builds relationship and provides

corporate information

• Consumer Engagement

• Instant Customer Service• Instant Customer Service

• Corporate Responsibility

• Direct communication

• In 2008, Southwest Airlines attributed more than $1 M in ticket sales to Twitter

Tonight’s Tech Trends Experts

Search – Diane Chang, Google

Social Media – Christopher Barger, GM

Local Search and Social Media Practitioner –Tom Wagner, The Florida Aquarium

Measurement – Shivan Ramji, Neilson

Bayshore Solutions is

14 Year Old Interactive Agencyover 1,500 clients served in:

Search & Social Media Marketing

Web Design & Development

Overall Internet Strategy & ExecutionOverall Internet Strategy & Execution

Recognized 7 Years in a Row as a

Top 100 US Interactive Agency - by Advertising Age Magazine

28 Interactive and Creative awards in 2009

To view the full video of the Tech Trends event, click to:

www.BayshoreSolutions.com/TechTrendsEvent

To learn more about how we can help you grow your business online, contact us:

www.BayshoreSolutions.com

866-352-4791