STRAIGHT UP FASHION FOR REAL PEOPLE

JULY 2012

COOL DOWN JULY WITH THIS DREAMY COLOUR CALLOUT

BLUERHAPSODY

LOOK GREAT AND PATRIOTICTHIS MONTH WITH OUR RED

AND WHITE STYLES

CANADIANCHIC

GETTING THE GREEN LIGHT

OUR MENSWEAR HEATS UP WITH THIS HOT SUMMER COLOUR

SEE OUR TOP PICKS FORYOUR SUMMER WARDROBE

7 SummerEssentials

STRAIGHT UP FASHION FOR REAL PEOPLE

JULY 2012

CONTENTS

JOIN REAL REWARDS TO RECEIVE TRENDSLATION AND OTHER PROMOTIONS, RIGHT IN YOUR INBOX! CLICK HERE TO SIGN UP AND SEE ALL THE BENEFITS.

It's finally summer! And we couldn't be happier, because that means we can pack our bags and head out on our fabulous summer vacations, whether we're going somewhere abroad or staying closer to home. We'd better remember to pack our essentials though, as talked about in our story 7 Summer Essentials on, coincidentally, page 7. For packing purposes, gotta love those convertible cargos!

Our Trendwatches for this month feature Blue Rhapsody to help us keep cool on stiffling July days and a few very red and white styles in honour of Canada's 145th birthday. We're also celebrating (and congratulating) our Pinterest contest winner on page 3! Thank you to everyone who participated; don't worry, we'll have another contest soon!

We're also introducing our new colour card combos this month. Check out our colour pairings and the clothing that goes with them on page 13!

Stay stylish,

Kristy LacroixTrendslation Editor

*Items featured in Trendslation may not be available in all stores. Contact your local store for more information. For store locator, click HERE. ©2012. All rights reserved. Trendslation Magazine is owned by Warehouse One Clothing Ltd. #1&2-1680 Notre Dame Avenue, Winnipeg MB, R3H 1H6. Printed in Canada. Issue #13. For permissions and reprint requests, please email: trendslation@warehouseone.com.

3 PINTEREST WINNER Thanks to all who participated! We have our winner!

4 WHAT TO WEAR NOW Blue Rhapsody andCanadian Chic Trendwatches 7 7 SUMMER ESSENTIALS

12 FUN AND FRIVOLTY Our list of the top 10 things people forget to bring on vacation

13 COLOUR CARDS Our top colour combo for July

15 FOR THE BOYS Our cool green colour callout

Blue Rhapsody

TRENDSLATION 2PIN THIS PAGEwww.warehouseone.com

CONTEST WINNER

Pg. 3

Pg. 4

TRENDSLATIONCONTEST

TRENDSLATION 3PIN THIS PAGEwww.warehouseone.com

Contest Winner

Need an invite to Pinterest? Email us attrendslation@warehouseone.com

Congratulations to Our

Marissa CorrieThanks to everyone who participated and we hope Marissa enjoys her $250 Warehouse One giftcard!

Blue RhapsodyShades of blue can be both dynamic and dramatic or calm and serene. Paired with deep and rich purple tones the colour blue creates a cool and whimsical attitude while delicate silver accents ripple throughout keeping this dreamy duo from drifting away. Black helps bring subtlety to bolder blues by softening the impact of the more powerful shades, like cobalt and deep turquoise. Achieve harmonious style with the effortless looks of Blue Rhapsody.

WHATTOWEARNOW

TRENDSLATION 4PIN THIS PAGEwww.warehouseone.com

WHATTOWEARNOW

TRENDSLATION 5PIN THIS PAGEwww.warehouseone.com

Delic

ate sil

ver em

bellish

men

ts

Flowing styles

Pair a simpleblack tank with

a whimsical scarf

Keep Your Cool!ONE BENEFIT TO THE COLOUR BLUE

IS THAT LOOKING AT IT CAN HELP

LOWER YOUR BODY TEMPERATURE;

IT'S FASHION PSYCHOLOGY!

TRENDWATCH

CELEBRATE BEING A CANADIAN GIRL THIS MONTH WITH A

FEW OF OUR RED AND WHITE LOOKS! WEAR A PATRIOTICALLY

FASHIONABLE RED TANK TOP FOR DAY AND COVER UP IN THE

EVENING WITH A WHITE SUMMER KNIT WRAP, PERFECT FOR A

BBQ OR WATCHING LATE NIGHT FIREWORKS.

Did You Know...?UNTIL 1983 CANADA DAY WAS

CALLED DOMINION DAY. JUST

DOESN'T SOUND LIKE AS MUCH

FUN, DOES IT?

Canadian Chic

TRENDSLATION 6PIN THIS PAGEwww.warehouseone.com

TRENDSLATION 7PIN THIS PAGEwww.warehouseone.com

Every wardrobe can be built around a few staple basics, and a summer wardrobe is no exception. From the classically inspired to casual comfort, check out the top items we're stocking our closets with to get us through even the longest summer afternoons.

7SummerEssentials

TRENDSLATION 8PIN THIS PAGEwww.warehouseone.com

1A ComfyTee

A flattering cut and a classic style, a solid colour tee can be either dressed up or down. Basic neutral tones such as grey or white will work with almost anything while we are suggesting navy here as an alternative to black.

2The Lightweight Cover UpLess than half the weight of a regular sweater with just the right amount of summer protection, the cover up is versatile without being overbearing. Perfect for the poolside or an evening sitting by a bonfire in the wilderness.

A mens fedora instantly makes

any outfit casually classy.

Borrow your boyfriend's amd

try this look!

TRENDSLATION 9PIN THIS PAGEwww.warehouseone.com

3A Graphic PrintTube TopExpose those shoulders and minimize tan lines with a fun tube top. Floral prints add a flirty and feminine flair and liven up this summer stand-by!

Beauty TipDon't forget the sunscreen! Try a fun tropical scented lotion and bring a hint of Hawaii to your style!

TRENDSLATION 10PIN THIS PAGEwww.warehouseone.com

4The Striped TankThis classic piece gets a new lease on life in this seasons vibrant colour palette! From the favorite blue and white to graphic zig-zags, we're loving mixing and matching with these cute and fun tanks!

If you're like us and love the crochet trend without wanting to commit to an entire top of it, then just look for delicate crochet details!

5The Belted Cargo PantSuper comfortable and convertable on top of that, these cute pants can be cuffed into capris as well! Perfect for camping, they also come with a belt so you don't even have to worry about finding one to match.

Style TipT-strap sandals are great for day to night wear as they can be dressed either up or down easily,

TRENDSLATION 11PIN THIS PAGEwww.warehouseone.com

6The Well-Worn Denim ShortOkay, so it's actually brand-new and only lookswell-worn, but you get the idea. Light wash denim screams summer, and distressing says "I'm ready for adventure!" without having to make a sound. We just know they're up for anything and love them for it.

7The Bohemian Tunic TopThe open crochet top on this tunic will help keep your back and shoulders cool while the more structured bottom flatters and gives an hourglass figure. Accent your waist by adding a belt to this top, and wear with shorts, leggings or skinnies.

Style TipAdd a belt to this tunic to accent your waist!

TRENDSLATION 12PIN THIS PAGEwww.warehouseone.com

FUNANDFRIVOLTY

What i

s the w

orst th

ing you e

ver forgot to

bring

on vac

ation?

Or p

erhaps y

ou would just l

ike to

comment on a

n artic

le you r

ead in

Trendsla

tion? No

matter w

hat it is

, we w

ant to

hear fro

m you! S

end us

your read

er submiss

ions and yo

u could be fe

atured

in a fu

ture iss

ue of Tr

endslation m

agazin

e, read

by

thousands o

f people n

ationw

ide. We lo

ok forw

ard

to hearing what a

ll of yo

u have

to sa

y!

Send your re

ader su

bmissions to

us at:

trendsla

tion@ware

houseone.com

Riveting Raisin HoneydewWind Chime

TRENDSLATION 13PIN THIS PAGEwww.warehouseone.com

COLOURCARDSJULY

THE STAPLETHE ACCENTTHE STATEMENT

TRENDSLATION 14PIN THIS PAGEwww.warehouseone.com

COLOURCARDSJULY

Greys with a heavy tan base flatter purples and work to ground the more vibrant shade in a complimentaryfashion match.

ABOVE: Convertible Canvas Capri

Purples play well with greens and allow you to wear a daring colour combination without looking guady or overdone.

ABOVE: Double Scoop Tank

A refreshing dose of mint works beautifully with deep purples and keeps the mint shade from looking washed-out or boring.

ABOVE: Short Sleeve Hoody

FOR THE BOYS

WEAR THIS BUTTON DOWN BY ITSELF

IN THE SUMMER, THEN LAYER A SOLID

COLOUR UNDERSHIRT BENEATH IT TO

TRANSITION INTO FALL.

CRUISE INTO THE HEAT OF JULY WITH THE STAPLE COLOUR OF A

CANADIAN SUMMER (WHEN WE SEE LEAVES, IT'S TIME TO BREAK OUT

OUR SHORTS). THE COLOUR GREEN RELAXES MENTALLY AS WELL AS

PHYSICALLY, WHICH MAKES IT THE PERFECT STYLE COMPANION TO

WEAR ON VACATION . PAIRED WITH BLUE JEANS, GREEN IS A VIBRANT

COLOUR THAT CAN MAKE A SIMPLE OUTFIT OUTSTANDING.

GETTING THE GREEN LIGHT

Style Tip

TRENDSLATION 15PIN THIS PAGEwww.warehouseone.com