tribune broadcasting

TRIBUNE BROADCASTING

• Owns & operates 4th largest station group domestically

• 26 stations in 22 markets (46% of U.S. homes)

• Two-station clusters in Seattle, Indianapolis, Hartford and New Orleans

• Superstation WGN

• Brings U.S. HH coverage to 84% when combined with station group, which exceeds most cable networks

• Offers with our station group a guaranteed launch platform

• Tribune Entertainment

• Distribution team clears remainder of country, bringing U.S. HH coverage to 90%+

84%

TRIBUNE STATION COVERAGE

Your Opportunity To Be A Partof the Biggest Show on Television!!!

FALL 2006

Your Opportunity To Be A Partof the Biggest Show on Television!!!

FALL 2006

Become Part of a Phenomenon…

American Idol

Become Part of a Phenomenon…

American Idol

• Rejuvenated a struggling network…

• Strengthened the Fox affiliate stations…

• Revitalized a lagging music industry…

• Launched the careers of superstars…

• Rejuvenated a struggling network…

• Strengthened the Fox affiliate stations…

• Revitalized a lagging music industry…

• Launched the careers of superstars…

It’s a Multi-Media Mega-Hit…It’s a Multi-Media Mega-Hit…

• Television…

• Concerts…

• CDs…

• Cell phones…

• And now… weekend syndication!

• Television…

• Concerts…

• CDs…

• Cell phones…

• And now… weekend syndication!

Contains All the Attributesof Elite Off-Network Weekend Successes:

Contains All the Attributesof Elite Off-Network Weekend Successes:

• Smash hit in primetime;

• Dual (female/male) appeal;

• Momentum leading into syndication run

• Strong lineup of stations

• Smash hit in primetime;

• Dual (female/male) appeal;

• Momentum leading into syndication run

• Strong lineup of stations

1) The biggest network hits are the most

successful shows in weekend syndication…

1) The biggest network hits are the most

successful shows in weekend syndication…

CSINetwork and Syndication Rankings

Rankings of: HH A18-34 A18-49 A25-54

Network Prime Series - 2004-05 #3 #9 #6t #4

Syndicated Weekly Hrs – 2004-05 #1 #1 #1 #1

Source: Network – NTI/Galaxy Explorer; 2004-05 season, 356 programs in total.NSS/Galaxy Explorer; 2004-05 season ending 8/28/05; GAA% measurement. 22 programs in total.

Seinfeld and Everybody Loves RaymondNetwork and Syndication Rankings

Source: Network – NTI/Galaxy Explorer, 1995-96 (195 programs in total) and 2001-02 (300 programs in total);Syndication - NSS/Galaxy Explorer; 2004-05 season ending 8/28/05; GAA% measurement; 37 programs in total.

Rankings of: HH A18-34 A18-49 A25-54

Seinfeld:Network Prime Series – 1995-96 #2 #1 #2 #1

Syndicated Weekly Half Hrs – 2004-05 #1 #1 #1 #1

Everybody Loves Raymond:Network Prime Series – 2001-02 #6t #23t #13 #11

Syndicated Weekly Half Hrs – 2004-05 #3 #3 #2 #2

AMERICAN IDOL…A Smash Hit in Primetime!!

Source: NTI/Galaxy Explorer; 2004-05 seasonRank of all series primetime programs on the 7 broadcast networks; does not include specials

American Idol 2004-05 RankingsAll Network Primetime Series Programs

- - - Women - - - - - - Men - - -AI Night HH 18-34 18-49 25-54 18-34 18-49 25-54

Tuesdays #1 #1 #1 #1 #2t #2 #2

Wednesdays #2 #2 #2 #2 #2t #3 #3

And in Fall’06Weekend Syn #1 #1 #1 #1 #1 #1 #1

2) Elite weekend syndicated shows

appeal to women and men…

2) Elite weekend syndicated shows

appeal to women and men…

Weekend Viewing LevelsAre Split Almost Evenly Between Men and Women

Sat/3-8pm & Sun/3-7pm – 2004-05 Season

49% 51% 49% 51% 49% 51%

18-34 18-49 25-54Women Men

Source: NTI/Galaxy Explorer; 2004-05 season

Like the elite off-nets, American Idoldelivers strong ratings with women and men…

Rating Ranks

- - - Women - - - - - - Men - - -Program/Ranking 18-34 18-49 25-54 18-34 18-49 25-54

American Idol - 2004-05 13.1 14.1 14.8 7.7 8.6 9.6

CSI - 2004-05 6.5 8.8 10.6 4.3 6.0 7.5

Seinfeld – 1995-96 17.0 15.9 16.1 12.8 12.6 13.4

Raymond – 2001-02 5.7 7.4 9.0 3.8 5.2 6.1

Source: NTI/Galaxy Explorer; network seasons as dated.

…is watched by millions more women than the next highest rated series…

2004-05 Season – Total Women Viewers (000)

Program W18-34 W18-49 W25-54

American Idol – Tue 4,286 9,245 9,159

American Idol – Wed 4,215 9,103 8,816

CSI 2,111 5,772 6,569


…and delivers almost as many men as Monday Night Football:

2004-05 Season – Total Men Viewers (000)

Program M18-34 M18-49 M25-54

American Idol – Tue 2,528 5,497 5,723

American Idol – Wed 2,521 5,319 5,480

Monday Night Football 2,560 5,865 6,089


3) The strongest weekend shows enter

syndication with momentum behind them…

3) The strongest weekend shows enter

syndication with momentum behind them…

American Idol Momentum Continues to BuildAmerican Idol Momentum Continues to Build

• Grown each of its five seasons on Fox;

• Now the most popular show on television.

• Performance episodes (Tuesdays) outrank results episodes (Wednesdays).

• Continues to grow in popularity…

• Grown each of its five seasons on Fox;

• Now the most popular show on television.

• Performance episodes (Tuesdays) outrank results episodes (Wednesdays).

• Continues to grow in popularity…

American Idol is still growing on Tuesdays…

11.412.2

15.714.9

12.6

7.1

10.111.0

6.1

11.7

10.1

5.5

2002 2003 2004 2005

HH

A18-49

A25-54

Source: NTI/Galaxy Explorer; 2001-02 through 2004-05 seasons

American Idol Tuesday Ratings

…and Wednesdays:

11.7

15.314.1

12.5

7.9

11.110.3

10.5

6.5

11.0

10.1

6.0

2002 2003 2004 2005

HH

A18-49

A25-54

Source: NTI/Galaxy Explorer; 2001-02 through 2004-05 seasons

American Idol Wednesday Ratings

And this season American Idol continues to grow, with its best start ever:

Source: NTI/Galaxy Explorer; Idol Tuesday ratings for the first three weeks of 2001-02 through 2005-06 seasons.

American Idol – First 3 Weeks

18.917.116.6

13.5

6.0

14.513.0

11.4 12.9

4.8

15.313.4

13.2

10.9

4.3

June 2002 Jan 2003 Jan 2004 Jan 2005 Jan 2006

HH

A18-49

A25-54

4) Syndicated weekend hits benefit from a

strong lineup and visible time periods …

4) Syndicated weekend hits benefit from a

strong lineup and visible time periods …

American Idol Rewind - Fantastic Clearance List:American Idol Rewind - Fantastic Clearance List:

• The best of the Tribune stations:

• WPIX/New York

• WGN/Chicago

• KDAF/Dallas

• Strong Fox Affiliates in non-Tribune markets:

• WJBK/Detroit

• KSAZ/Phoenix

• WJW/Cleveland

• 4-8pm time periods with double runs.

• Two runs on Superstation WGN

• The best of the Tribune stations:

• WPIX/New York

• WGN/Chicago

• KDAF/Dallas

• Strong Fox Affiliates in non-Tribune markets:

• WJBK/Detroit

• KSAZ/Phoenix

• WJW/Cleveland

• 4-8pm time periods with double runs.

• Two runs on Superstation WGN

American Idol RewindOffers Weekends

Another Smash Network Hit

• 26 episodes, covering season 1;

• Begins with audition process;

• Continues through competition weeks;

• Winner is revealed during May sweeps;

• When “Idol Fever” is at its peak.

An exciting, fresh format:• Spectacular performances of American pop

classics that are truly timeless.

• Every episode includes original material:

• Never-before-seen footage from season 1;

• Many hours available that never aired on Fox.

• Newly-taped interviews with contestants.

• Fast pace:

• Result nights built into competition episodes.

• The same production staff as the primetime American Idol:

• Proven success;

• The best in the genre.

• Insider information and Idol Facts

• Private thoughts of the contestants;

• Previously unknown details;

• All delivered through on-screen

graphics…

• Thought bubbles, scrolls, etc.

New Idol details, trivia and fun facts

All the Music… All the Entertainment…PLUS All the Inside Scoop!

ALSO…

• Three bonus episodes for syndication:

• “Where Are They Now” special.

• Two 1-hour telecasts of the broadcast premier of live Las Vegas performance by Season 1 performers.

More episodes… more excitement…more IDOL!

• Enables non-Fox advertisers to capitalize on the Idol phenomenon for the first time.

• Enables current advertisers to expand their participation in the show.

• Perfect alternative to weekend sports and cable movies.

• A new opportunity to associate advertisers with the most popular show on television.

American Idol Rewind

• 26 Original 1-hour episodes• All barter – 7 minutes national/7 minutes local• Double runs• 2 year deals• Produced by Fremantle Media• Available Fall 2006

• 26 Original 1-hour episodes• All barter – 7 minutes national/7 minutes local• Double runs• 2 year deals• Produced by Fremantle Media• Available Fall 2006

Now You Can Be a Part of

Television’s Biggest Success Story!

Now You Can Be a Part of

Television’s Biggest Success Story!

2006-07 Barter Window Dates

Title Stars WindowThe Peacemaker George Clooney, Nicole Kidman 9/4/06 – 10/1/06

In Dreams Annette Bening, Robert Downey,Jr. 10/2/06 – 10/29/06

Mousehunt Nathan Lane, Christopher Walken 12/4/06 – 12/31/06

Paulie Tony Shalhoub, Cheech Marin 4/9/07 – 5/6/07

Small Soldiers Kirsten Dunst, Denis Leary 5/28/07 – 6/24/07

Antz Woody Allen, Jennifer Lopez 8/11/07 – 8/19/07

Series and Specials2005-06

Enduring, Enticing Entertainment

• Before there was American Idol…

• Before there was Dancing With the Stars…

• Before there was Star Search…

• THERE WAS…

• Syndication’s first music and entertainment show.

• Created and produced in 1970 by the legendaryDon Cornelius.

• Longest running 1st-run syndicated program in history!

Host - Dorian Gregory

• Third season as host of Soul Train.

• Det. Darryl Morris on the WB’s Charmed, since 1998.

• Star - Baywatch Nights in 1996.

• Primetime TV appearances include Living Single, Moesha, The

Steve Harvey Show, Third Rock from the Sun.

• National spokesperson for the American Diabetes Association.

Michael McDonald

Appearances and Performances By:Appearances and Performances By:

Usher

Nicole Richie

Ciara-co-host

Brian McKnight-co-host

Amerie

Ruben Studdard Vanessa Williams Ice CubeFantasia Barrino-

co-host Smokey Robinson

Aretha Franklin

Stevie Wonder

Toni Braxtonco-host

This Year Co-Hosted ByThis Year Co-Hosted ByGrammy and Oscar Winner:Grammy and Oscar Winner:

This Year Co-Hosted ByThis Year Co-Hosted ByGrammy and Oscar Winner:Grammy and Oscar Winner:

JAMIE FOXXJAMIE FOXXJAMIE FOXXJAMIE FOXX

Recipient of the 2006 STMA Quincy Jones AwardRecipient of the 2006 STMA Quincy Jones Awardfor Outstanding Career Achievement!for Outstanding Career Achievement!

Recipient of the 2006 STMA Quincy Jones AwardRecipient of the 2006 STMA Quincy Jones Awardfor Outstanding Career Achievement!for Outstanding Career Achievement!

Soul Train Specials…

Perennially the highest rated with minority audiences that syndication

has to offer…

Top Ten Syndicated Specials- Ranked on A18-34 2004-2005 Season

Rank Program Date HH A18-34 A18-49 A25-54 1 Soul Train Music Awards 3/20/05 9.6 5.0 4.9 5.0

2 Soul Train Christmas Starfest 12/12/04 6.6 2.7 3.3 3.23 20th Stellar Gospel Music 2/27/05 8.1 2.5 4.0 5.04 Soul Train Lady of Soul Awrd 9/25/05 5.5 2.1 3.0 3.35 Gospel Superfest Holiday 4 1/2/05 3.6 1.3 1.2 1.26 Gospel Superfest Black History 5 3/13/05 3.4 1.3 1.4 1.3

7 African American Filmmakers 1/2/05 2.2 1.1 1.0 1.18 Evening of Stars 1/9/05 5.7 0.9 1.6 2.39 A Gospel Christmas 1/2/05 1.7 0.9 0.8 0.4

10 Gospel Music Presents 4/3/05 1.8 0.9 0.7 0.9

Soul Train Specials – Tops in Syndication With Minority Demos…

Source: SNAD/MarketBreaks, Oct’04-Sept’05; GAA% measurement where applicableDoes not include sports, feature films or “special” versions of regular series

-African American-

Top Ten Syndicated Specials- Ranked on M18-49 2004-2005 Season

Rank Program Date M18-34 M18-49 M25-54 1 Soul Train Music Awards 3/20/05 3.8 4.3 4.4

2 20th Stellar Gospel Music 2/27/05 3.1 3.7 3.73 Soul Train Christmas Starfest 12/12/04 2.6 2.5 2.34 Soul Train Lady of Soul Awrd 9/25/05 1.4 2.2 2.55 Gospel Superfest Black History 5 3/13/05 1.3 1.5 1.56 Gospel Music Presents 4/3/05 1.8 1.3 1.37 Gospel Superfest Memorable 6/19/05 0.9 1.2 0.9

8 Evening of Stars 1/9/05 0.7 1.2 1.69 Remarkable Journey 7 5/22/05 0.3 1.0 1.2

10 Remarkable Journey 6 2/20/05 0.8 0.9 1.5

…including minority men…


-African American-

Top Ten Syndicated Specials- Ranked on W18-34 2004-2005 Season

Rank Program Date W18-34 W18-49 W25-54 1 Soul Train Music Awards 3/20/05 5.9 5.4 5.5

2 Soul Train Christmas Starfest 12/12/04 2.8 3.9 3.93 Soul Train Lady of Soul Awrd 9/25/05 2.6 3.5 3.84 20th Stellar Gospel Music 2/27/05 2.0 4.2 6.05 Gospel Superfest Holiday 4 1/2/05 1.9 1.5 1.76 A Gospel Christmas 1/2/05 1.7 1.1 0.47 Gospel Superfest Black History 5 3/13/05 1.4 1.4 1.48 African American Filmmakers 1/2/05 1.4 1.5 1.49 Evening of Stars 1/9/05 1.1 1.9 2.8

10 Remarkable Journey 7 5/22/05 1.1 1.3 1.3

…and minority women:


-African American-

Soul Train Christmas Starfest Highest % of minority viewers among syndicated programs:

Top 5 Syndicated Programs - MEN % of African-American Viewers ranked on M18-34 – Dec’04

Source: SNAD/MarketBreaks, Dec’04; GAA% measurement; does not include umbrellas and weekend versions of strips

Rank Program M18-34 M18-49 M25-54

1 ST Xmas Starfest 70% 61% 57%

2 Parkers 68% 67% 67%

3 Girlfriends 57% 60% 59%

4 Happy Holidays Amer. 57% 27% 31%

5 Judge Mathis 51% 51% 50%

-African American-

Top 10 Syndicated Programs - WOMEN % of African-American Viewers ranked on W18-49 – Dec’04

Source: SNAD/MarketBreaks, Dec’04; GAA% measurement; does not include umbrellas and weekend versions of strips

Rank Program W18-34 W18-49 W25-54

1 ST Xmas Starfest 61% 73% 69%


3 Parkers 62% 68% 73%

4 Showtime-Classic 59% 65% 63%

5 Weekend Vibe 51% 63% 61%

Soul Train Christmas Starfest Highest % of minority viewers among syndicated programs:

-African American-

Soul Train Music AwardsHighest % of minority viewers among syndicated programs:

Top 10 Syndicated Programs - MEN% of African-American Viewers ranked on M18-34 – March’05

Source: SNAD/MarketBreaks, Mar’05 GAA% measurement; does not include umbrellas and weekend versions of strips


1 Soul Train Music Awards 80% 73% 68%


3 Parkers 64% 63% 63%

4 Divorce Court 54% 58% 57%

5 Judge Hatchett 53% 54% 57%

-African American-

Soul Train Music AwardsHigh % of minority viewers among syndicated programs:

Top 10 Syndicated Programs - WOMEN % of African-American Viewers ranked on W18-34 – March’05

Source: SNAD/MarketBreaks, Mar’05 GAA% measurement; does not include umbrellas and weekend versions of strips


1 Gospel Superfest 73% 68% 62%

2 Weekend Vibe 68% 71% 70%


4 Parkers 66% 71% 73%

5 Soul Train Music Awards 65% 65% 68%

-African American-

Soul Train Lady of SoulHighest % of minority viewers among syndicated programs:

Top 10 Syndicated Programs - MEN % of African-American Viewers ranked on M25-54 – Sept’05

Source: SNAD/MarketBreaks, Sept’05 GAA% measurement; does not include umbrellas and weekend versions of strips


1 Soul Train Lady of Soul 54% 64% 64%

2 Parkers 61% 64% 63%


4 Live in Hollywood 71% 67% 62%

5 Showtime-Classic 80% 65% 58%

-African American-

Top 10 Syndicated Programs - WOMEN% of African-American Viewers ranked on W25-54 – Sept’05

Source: SNAD/MarketBreaks, Sept’05 GAA% measurement; does not include umbrellas and weekend versions of strips


1 Gospel Superfest 97% 81% 80%

2 Soul Train Lady of Soul 66% 76% 80%


4 Parkers 64% 70% 73%

5t Bernie Mac 58% 61% 65%

5t Showtime-Classic 73% 70% 65%

-African American-

Soul Train Lady of SoulHigh % of minority viewers among syndicated programs:

2004-2005 Season

Program Date HH W18-34 W18-49W25-54 M18-34 M18-49M25-54

ST Christmas Starfest Dec’04 6.6 2.8 3.9 3.9 2.6 2.5 2.3

BET primetime Dec’04 3.0 2.1 1.6 1.6 1.6 1.3 1.0

ST Music Awards Mar’05 9.6 5.9 5.4 5.5 3.8 4.3 4.4

BET primetime Mar’05 2.7 1.8 1.4 1.3 1.5 1.3 1.0

ST Lady of Soul Awards Sept’05 5.5 2.6 3.5 3.8 1.4 2.2 2.5

BET primetime Sept’05 2.6 1.6 1.5 1.3 1.1 1.0 0.9

Soul Train specialsSignificantly Higher Ratings Than BET Primetime

Source: SNAD/MarketBreaks, as dated; GAA% measurement where applicable;BET prime- Mon-Sun 8pm-11pm. National equivalency ratings.

-African American-

Soul Train Series - Higher percentage ofminority viewers than other syndicated programs:

Rank Program HH W18-34 W18-49 W25-541 Tom Joyner Show 67.8% 63.5% 67.1% 71.5%2 Soul Train 57.2% 60.6% 57.9% 57.7%3 The Parkers 62.9% 60.4% 65.6% 69.6%4 Girlfriends 64.5% 56.9% 65.8% 72.4%5 Business Week 34.2% 54.1% 49.6% 40.3%6 Bernie Mac 56.5% 52.9% 59.3% 65.9%7 Divorce Court 44.4% 51.1% 49.5% 49.3%8 My Wife and Kids 48.4% 50.5% 53.8% 56.0%9 Judge Mathis 45.7% 50.4% 49.8% 49.1%

10 Judge Hatchett 44.7% 48.7% 43.9% 45.7%

Top 10 Syndicated Programs % of African-American Viewers ranked on W18-34

Source: SNAD/Marketbreaks, s-t-d ending 11/27/05 GAA% measurement; does not include umbrellas and weekend versions of strips

Soul Train Series - Higher percentage of minority viewers than other syndicated programs:

Rank Program A18-34 A18-49 A25-541 Tom Joyner Show 66.1% 65.2% 69.3%2 The Parkers 59.4% 63.7% 66.8%3 Soul Train 57.9% 56.2% 55.5%4 Girlfriends 55.3% 63.9% 69.7%5 Judge Mathis 51.2% 48.4% 47.8%6 My Wife & Kids 49.4% 51.1% 52.4%7 Divorce Court 49.2% 49.4% 49.1%8 Bernie Mac 48.8% 55.3% 59.7%9 Judge Hatchett 45.1% 42.9% 45.2%

10 Maury Povich 42.7% 42.3% 41.2%

Top 10 Syndicated Programs % of African-American Viewers ranked on A18-34


Rank Program M18-34 M18-49 M25-541 Tom Joyner Show 72.3% 61.2% 65.6%2 The Parkers 58.2% 60.7% 61.7%3 Soul Train 55.2% 53.1% 52.2%4 Judge Mathis 52.2% 46.3% 45.9%5 Girlfriends 51.6% 59.9% 63.9%6 My Wife & Kids 47.6% 47.0% 47.1%7 Divorce Court 46.0% 49.1% 48.8%8 Bernie Mac 42.7% 49.5% 50.3%9 Judge Brown 41.8% 37.9% 36.9%

10 Judge Hatchett 39.7% 41.4% 44.1%

Top 10 Syndicated Programs % of African-American Viewers ranked on M18-34


Soul Train Series - Higher percentage of minority viewers than other syndicated programs:

Soul Train Series - Comparable minority audienceto network primetime programs:

Rank Program HH A18-34 A18-49 A25-541 Girlfriends 79.2% 78.7% 82.0% 85.1%2 Half and Half 78.9% 78.3% 80.7% 83.2%3 All of Us 78.9% 80.1% 82.7% 84.7%4 One on One 71.5% 73.8% 75.9% 78.0%5 Eve 68.6% 70.9% 71.9% 73.1%6 Cuts 67.3% 71.0% 70.8% 71.4%7 Love Inc. 63.5% 66.1% 66.1% 66.9%* Soul Train 57.2% 57.9% 56.2% 55.5%8 Everybody Hates Chris 52.8% 57.4% 55.9% 55.3%9 Sex, Love and Secrets 48.9% 48.5% 51.1% 45.3%

10 America’s Top Model Encore 46.9% 46.2% 46.5% 45.2%

Top 10 Network Programs % of African-American Viewers ranked on HH

Source: SNAD/Marketbreaks, s-t-d ending 11/27/05; AA% measurement; does not include umbrellas and weekend versions of strips; 4+ TC

Rank Program W18-34 W18-49 W25-541 All of Us 82.6% 85.6% 88.0%2 Half and Half 80.5% 83.2% 86.4%3 Girlfriends 79.2% 83.0% 87.3%4 One on One 76.8% 80.4% 83.5% 5

Cuts 74.4% 74.7% 75.4%6 Eve 72.6% 74.5% 76.7%7 Love Inc. 68.3% 69.8% 71.9%8 Everybody Hates Chris 61.3% 61.4% 61.7%* Soul Train 60.6% 57.9% 57.7%9 Sex, Love and Secrets 51.8% 53.1% 46.3%

10 America’s Top Model Encore 48.1% 49.0% 46.2%

Top 10 Network Programs % of African-American Viewers ranked on W18-34



Rank Program M18-34 M18-49 M25-541 Girlfriends 77.1% 79.4% 79.2%2 All of Us 73.9% 75.9% 77.0%3 Half and Half 71.7% 73.6% 73.7%4 One on One 67.2% 66.3% 67.0% 5

Eve 66.8% 66.2% 65.7%6 Cuts 63.0% 62.6% 64.2%7 Love Inc. 62.2% 58.9% 57.5%* Soul Train 55.2% 53.1% 52.2%8 Everybody Hates Chris 51.1% 47.3% 45.8%9 America’s Top Model Encore 40.4% 39.3% 42.5%

10 Sex, Love and Secrets 40.2% 46.7% 43.8%

Top 10 Network Programs % of African-American Viewers ranked on M18-34



P2-2026%

A21+74%

Soul Train Series and SpecialsPrimarily an Adult Audience

% of Total Viewers P2+ Over 21

P2-2023%

A21+77%

Soul Train Christmas Starfest Soul Train Lady of Soul

P2-2029%

A21+71%

Soul Train Music Awards

P2-2023%

A21+77%

Soul Train Series

Source: NSS/Galaxy Explorer; average of last 3 telecasts for specials;s-t-d ending 5/13/05 for series. GAA% measurement.

P2-1722%

A18+78%

Soul Train Series and SpecialsPrimarily an Adult Audience

% of Total Viewers P2+ Over 18

P2-1721%

A18+79%

Soul Train Christmas Starfest Soul Train Lady of Soul

P2-1725%

A18+75%

Soul Train Music Awards

P2-1718%

A18+82%

Soul Train Series

Source: NSS/Galaxy Explorer; average of last 3 telecasts for specials;s-t-d ending 5/13/05 for series. GAA% measurement.

Family FeudFamily Feud has steadily increased its household rating this season:

Source: NSS/Galaxy Explorer, p-t-d ending 1/1/06; GAA% measurement, Live data

2.4

Oct’05 Nov’05

2.5

3.03.0

Sept’05

HH

2.6

Dec’05

2.7

Feud’s national ratings are strongerthan many other popular strips…

Program HH

Family Feud 2.6Sex & the City 2.5Will & Grace 2.4Ellen 2.3Extra 2.3Home Improvement 2.3Jerry Springer 2.3Montel Williams 2.2South Park 2.0Yes, Dear 2.0Frasier 1.9Martha Stewart 1.8

Source: NSS/Galaxy Explorer, p-t-d ending 1/1/06; GAA% measurement

Program HHBecker 1.7Girlfriends 1.6Tyra Banks 1.6Drew Carey 1.5Blind Date 1.2Elimidate 1.2Fear Factor 1.2The Parkers 1.2Starting Over 1.1Tony Danza 1.1Just Shoot Me 0.8Sabrina-Witch 0.6

Family Feud - Highest game show VPVHswith young women!

Game Show Strips – Ranked on W18-34

W18-34 W18-49 W25-54

Program Syndicator VPVH VPVH VPVH

Family Feud Tribune .116 .253 .259Millionaire Buena Vista .088 .236 .264

Price is Right 1 CBS .075 .200 .239

Price is Right 2 CBS .075 .199 .236

Wheel of Fortune King World .073 .189 .230

Jeopardy King World .071 .181 .217

Source: NSI/Galaxy Explorer, p-t-d ending 1/1/06; GAA% measurement

Attractive to advertisers targeting mature demos:

Top 10 Syndicated ProgramsRanked on W50+ VPVH

Program W35+ A35+ W50+ A50+Wheel of Fortune .748 1.182 .632 .979Jeopardy .729 1.146 .619 .945Wheel of Fortune Wknd .724 1.174 .619 .970Martha Stewart .731 .913 .541 .672Dr. Phil .703 .917 .509 .670Millionaire .657 1.008 .509 .776Judge Judy .665 1.018 .507 .766Live w/Regis & Kelly .680 .967 .492 .706FAMILY FEUD .624 .926 .487 .703Oprah Winfrey .630 .895 .478 .655

Source: NSS/Galaxy Explorer; p-t-d ending 1/1/06; GAA% where applicableDoes not include specials, feature films or sporting events

BRANDED ENTERTAINMENT

• Opening audio/video billboard…

• “It’s The Family Feud AstraZeneca Breast Cancer Awareness Special.”

• Opening remarks by host Richard Karn…

• “Welcome To The Family Feud Smuckers Stars on Ice Special.”

• Logo displayed on survey board.

• Logo displayed behind family podiums throughout.

• Donation to a charity of client’s choice will be made on air with a giant sized check.

The Tribune Late Night Network

An Advertiser’s Wish List:

• Reach an ideal mix of youth and affluence• Most viewers are either young or affluent, but not both.

• Young or affluent viewers are difficult to reach.

• Reaching those young and affluent is almost impossible.

WISH NO MORE!

Presenting

The Tribune Late Night Off-Net Network

All the Benefits of Late Fringe withThe Tribune Late Night Off-Net Answer

• Hard-to-reach audience.

• Young and more affluent.• Primarily quality, off-network sitcoms.

• 84% national coverage.

• More efficient than primetime.

What You’ll Receive

• Late night reach of viewers on WB and Fox stations;

• not currently available nationally.• Strong ratings and VPVHs.• More timely ratings than conventional unwireds.• The Tribune Entertainment – Tribune Broadcasting

relationship:

• Stations hold the primary financial interest.• No preemptions.• Equitable rotation.

84%

TRIBUNE STATION COVERAGE

Rank Station Market 11pm 11:30pm 12am 12:30am1 WPIX New York Sex & The City Raymond Will & Grace Frasier2 KTLA Los Angeles Sex & The City Friends Will & Grace Just Shoot Me3 WGN* Chicago Sex & The City Raymond Will & Grace Friends4 WPHL Philadelphia Sex & The City Will & Grace Sex & The City Just Shoot Me6 WLVI Boston Sex & The City Will & Grace Friends Just Shoot Me7 KDAF* Dallas Raymond Friends Sex & The City Will & Grace8 WBDC Washington Sex & The City Will & Grace Will & Grace South Park9 WATL Atlanta Sex & The City Sex & The City Will & Grace Raymond

11 KHWB* Houston Friends Sex & The City Will & Grace Seinfeld12 KCPQ Seattle Simpsons King of the Hill Mash Yes, Dear

KTWB Seattle Sex & The City Blind Date Fear Factor Fear Factor17 WBZL Miami Sex & The City Raymond Friends Will & Grace18 KWGN * Denver Friends Raymond Wife & Kids Bernie Mac19 KTXL Sacramento Sex & The City Will & Grace Raymond Drew Carey21 KPLR* St.Louis Sex & The City Raymond King of Queens South Park24 KWBP Portland Sex & The City Drew Carey Becker Taxi25 WTTV Indianapolis Sex & The City Will & Grace The Nanny Mad About You

WXIN Indianapolis Seinfeld Drew Carey Cheers Just Shoot Me26 KSWB San Diego Sex & The City Raymond Just Shoot Me Drew Carey27 WTIC Hartford Raymond Seinfeld South Park King of the Hill

WTXX Hartford Sex & The City Friends Will & Grace Yes, Dear38 WXMI Grand Rapids Sex & The City Raymond Will & Grace Drew Carey42 WGNO New Orleans News Nightline Feud Friends

WNOL New Orleans Living Single Jamie Foxx Malcolm Fear Factor47 WPMT Harrisburg Raymond Seinfeld Sex & The City Will & Grace55 WEWB Albany, NY Sex & The City Access Holly. Malcolm Drew Carey

XWGN Superstation Sex & The City Becker DaVinci DaVinci

* Central and Mountain Time Zones = 10pm - 12m

TRIBUNE STATION PROGRAMS M-F/11PM-1AM*

2005-06 Season

Primary Programming

• Friends

• Everybody Loves Raymond

• Will & Grace

• Sex and the City

• Seinfeld

• Drew Carey

• Just Shoot Me

• Others

The Tribune Late Night Network is off to a great start, with impressive audience composition figures…

Demo VPVH

W18-34 .236

W18-49 .473

W25-54 .448

A18-34 .333

A18-49 .685

A25-54 .659

Source: NSS Special Nielsen Report for week of 9/26/05 – 11/27/05; includes all Tribune stations plus Superstation WGN 11pm-1am est-pst/10pm-12m cst-mst

…resulting in women VPVHs that compete with the best of off-network syndication:

Source: NSS Special Nielsen Report for week of 9/26/05 – 11/27/05; includes all Tribune stations plus Superstation WGN 11pm-1am est-pst/10pm-12m cst-mst Strips = s-t-d ending 11/27/05GAA% where applicable

Program W18-34 W18-49 W25-54Tribune Late Night Net .236 .473 .448Friends .267 .490 .428King of Queens .210 .439 .409Bernie Mac .220 .416 .391Just Shoot Me .214 .425 .390Girlfriends .243 .455 .380Everybody Loves Raymond .158 .371 .380Yes, Dear .199 .414 .368That ’70s Show .216 .413 .351Seinfeld .174 .357 .340My Wife and Kids .229 .398 .338Malcolm in the Middle .198 .352 .309King of the Hill .196 .346 .301…and others!

You’ve found the answer to all of your late night needs…

THE TRIBUNELATE NIGHT OFF-NET

NETWORK

Young men are beginning to find South Park in its late fringe time periods…

Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% Rtg

1.31.1

1.5

1.2

1.7

1.4

1.81.5

Sept'05 Oct'05 Nov'05 Dec'05

M18-34M18-49

South Park Ratings

…so the show already outranks mostoff-network sitcoms:

Program M18-34 M18-49South ParkSouth Park 1.61.6 1.31.3Bernie Mac 1.3 1.3My Wife and Kids 1.3 1.3Home Improvement 1.2 1.3Yes, Dear 1.1 1.1Will & Grace 1.0 1.0Drew Carey 0.9 0.9Sex & The City 1.0 0.9Fear Factor 0.7 0.7Becker 0.6 0.8Frasier 0.6 0.8Girlfriends 0.6 0.6Parkers 0.5 0.5Just Shoot Me 0.4 0.4Sabrina, Teenage Witch 0.3 0.3

Source: NTI, Galaxy Explorer premiere-to-date ending 12/25/05; AA%/GAA% Rtg; Ranked on M18-34

http://images.google.com/imgres?imgurl=http://www.austinchronicle.com/issues/vol18/issue13/music.reciews.sthpark.jpeg&imgrefurl=http://www.austinchronicle.com/issues/vol18/issue13/music.recviews.html&h=200&w=200&sz=20&tbnid=_XW_cHU4OaYJ:&tbnh=99&tbnw=99&hl=en&start=5&prev=/images%3Fq%3Dsouth%2Bpark%2Bchef%2Baid%26svnum%3D10%26hl%3Den%26lr%3D

South Park’s concentration of young men has increased substantially as well…


.220

.353

.238

.372

.248

.398

.254

.391


M18-34M18-49

South Park VPVH

…averaging the highest VPVHs

for young men of all syndicated strips:

Rank Program M18-34 M18-49

#1#1 South ParkSouth Park .245.245 .384 (#3).384 (#3)

#2 King of the Hill .221 .377 (#4)

#3 That 70s Show .219 .410 (#1)

#4 Elimidate .193 .328 (#10)

#5 Seinfeld .191 .406 (#2)

Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% VPVH; Ranked on M18-34; 53 strips total

Top 5 M-F Syndicated ProgramsRanked on M18-34 VPVH

This growth is driving up adult VPVHs, since the show also started strong with women…


.470

.761

.466

.771

.510

.823

.506

.804


A18-34A18-49

South Park VPVH

…propelling South Park into the lead with these demos:

Rank Program A18-34 A18-49

#1#1 South ParkSouth Park .492.492 .796 (#3).796 (#3)

#2 That ’70s Show .431 .821 (#1)

#3 Friends .420 .800 (#2)

#4 Elimidate .419 .737 (#9)

#5 Fear Factor .411 .735 (#10)

Top 5 M-F Syndicated Programs Ranked on A18-34 VPVH

Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% VPVH; Ranked on A18-34; 53 strips total

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