Living the content dream

Tricks to get you from theory to practice

Kate Kenyon

This is me

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Trick #1: Audit your audience

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Name & Dept

Impact of content problem

Impact of content solution

Benefit for them

Cost for them

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Trick #2: Tell people what you’re going to fix, not how

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Trick #3: Find your influencers

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Tool #4: Pain and pleasure go together

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Trick #5: Tell them a story

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Trick #6: Spark imagination

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Trick #7: Sell your success

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Trick #8: Keep listening

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Trick #9: Play a long game

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Trick #10: Belief (lots and lots of it)

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