Trigger EventsTrigger Events

Why You Should Have and Itchy Trigger Finger

Why You Should Have and Itchy Trigger Finger

What Are Trigger Events?What Are Trigger Events?

Not this

They Are…They Are…

Trigger events are changes in a company that occur whether it be administrative or economic related.

Trigger events are changes in a company that occur whether it be administrative or economic related.

These changes can be very big or very small

These changes can be very big or very small

Size Doesn’t MatterSize Doesn’t Matter

Each change, no matter how big or small, can affect a potential new sales solution

Each change, no matter how big or small, can affect a potential new sales solution

There Are All Kinds of Trigger Events (Changes)

There Are All Kinds of Trigger Events (Changes)

Executive

Projects & Initiatives

New Sites or Products

Financial

Executive ChangesExecutive Changes

These are changes that are most obvious such as when a new president or CEO is appointed

These are changes that are most obvious such as when a new president or CEO is appointed

Projects and InitiativesProjects and Initiatives

These are changes that a company does internally such as cutting off a certain branch of the company

These are changes that a company does internally such as cutting off a certain branch of the company

New Sites or ProductsNew Sites or Products

These are changes that happen in the marketing and sales departments

It could be anything from new employees to new strategies they are implementing

These are changes that happen in the marketing and sales departments

It could be anything from new employees to new strategies they are implementing

Financial ChangesFinancial Changes

Financial changes are extremely important because it shows where a company is spending more and less money

Financial changes are extremely important because it shows where a company is spending more and less money

So What’s The Point?So What’s The Point?

By using trigger events you will be in the know on any changes a company may go through

By using trigger events you will be in the know on any changes a company may go through

For ExampleFor Example

Say an executive change occurs within a company

Nike has appointed a new CEO…

Say an executive change occurs within a company

Nike has appointed a new CEO…

Swoop In!Swoop In!

The old Nike CEO who would never take your calls or meetings is now gone and it’s time for you to swoop in

The old Nike CEO who would never take your calls or meetings is now gone and it’s time for you to swoop in

By use of trigger event you are notified well before others you get that meeting because YOU were the first one to contact the new CEO

By use of trigger event you are notified well before others you get that meeting because YOU were the first one to contact the new CEO

They aren’t all CEOsThey aren’t all CEOs

More than likely not every trigger event probably won’t be as big as a CEO change

More than likely not every trigger event probably won’t be as big as a CEO change

However…However…

However, by always knowing when changes happen (no matter how big or small) you will always know your client the best

However, by always knowing when changes happen (no matter how big or small) you will always know your client the best

In The EndIn The End

In the end, prospects or clients want to deal with someone who knows them

With use of trigger events you can be that someone

In the end, prospects or clients want to deal with someone who knows them

With use of trigger events you can be that someone

For More Information For More Information

Visit Us! At

http://www.salesquest.com/demo/Alerts-Manager/

Visit Us! At

http://www.salesquest.com/demo/Alerts-Manager/