business seminars

WORKSHOPS KEYNOTES

20years

of lessons

Speakers Kittrigger Strategies

What we’ve learned so far in the business trenches

3www.magazineonline.comSpeakers Kit

We get approached by business owners because they are not happy with sales and growth. After our first conversation we usually find out they have trouble getting things done because of one of two things:

1) They are not focused on the right things

2) What they used to do successfully no longer produces the same results

Because of this, they are unsure about what to do next. That’s where we come in.

What we do1. Analysis: Assessment of your company, capabilities, team and their skill sets2. Planning: Develop a measurable plan with accountability4. Execution: Hold everyone accountable to aligned expectations and urgency

Why we do this work1. Grow your sales profitably2. Developing your people3. Help you to own your market by being a specialist

Business consultants

telling it like it is

the trigger story/

Owners tell us they do not want theories and books,

they want us to get s@#! done.

Top 5 Issues facing Ontario businesses

“Failing to plan is planning to fail.” That famous Benjamin Franklin quote inspired us to learn what makes some companiessuccessful during tough times while other fail. The recession was very difficult on most businesses; in fact many closed their doors permanently. We wanted to learn why some companies not only survived the recession, but thrived and came out of iteven stronger. We interviewed dozens of business owners and CEO’s from multiple industries and identified five key areas they focused on to achieve their success during the recession.

Here are the top three takeaways you can expect from this seminar:

1. Specific questions you need to answer about your business to ensure you’re focused on the right things

2. A look at the dangers of not taking action

3. Specific recommendations you can follow today

This seminar also includes a free 18-page report that gives additional action steps you can apply right away to your business.

How to Develop an EffectiveTraining Program that Produces Results

Einstein said “Once you stop learning you start dying”. We know that in today’s competitive business world the only truecompetitive advantage you really have is your people and if you’re not investing in them you’re falling behind. We have worked with hundreds of business owners in the area of training, development and coaching and we wanted to share with you what we’ve learned along the way.

Here are the top three takeaways you can expect from this seminar.

1. We provide a check list you use when developing your own training program

2. At look at the pros and cons of different types of training delivery

3. Specific recommendations you can follow today

This seminar also includes a 15-page report that gives you additional action steps you can applyright away to your business.

Additional Topics Available: Business Networking Made Easy, How to Engage the Millennial Generation, Goal Setting for Success

Our talks

Marketing for Small to Mid-Sized Companies

One of the hardest areas of business to understand and achieve success is the area of marketing. Every one of your customers isexposed to over 5000 promotional messages a day. The problem is 99.9% of these messages are ignored. Too many small and mid-sized companies waste thousands and thousands of dollars on out dated and tired marketing when there is a better way. We have worked with numerous businesses in the area of marketing and we wanted to share with you what we’ve learned along the way.

Here are the top three takeaways you can expect from this seminar.

1. Learn why most marketing initiatives fail2. Our easy to implement three step process for accountable marketing3. Clear recommendations and action steps you can take with your team today

This seminar also includes a free 19-page report that gives you additional action steps you can apply right away to your business.

How Small to Mid-Sized Companies are using Social Media - Facebook/Twitter/LinkedIn

The thought of using these tools can cause some business owners to sweat or even panic. Social media has grown to a point where it no longer can be ignored. In fact, it needs to be part of almost every business’ strategy going forward. We interviewed dozens of business owners and CEO’s from multiple industries and identified what’s working and what’s not as it relates to social media.

Here are the top three takeaways you can expect from this seminar.

1. Key findings from our interviews about what’s working and what’s not2. An 11 step process to develop your socialmedia strategy3. Specific recommendations you can follow today

This seminar also includes a free 23-page report that gives you additional action steps you can apply right away to your business.

Other Topics Available: LinkedIn for Business, How to Handle Stress, How to Develop Your Online Presence

Speakers Kit Trigger Strategies

Our talks

The New Reality of Sales for Business-to-Business Companies

Gone are the days of trial closes, cold calls and talking about your client’s golf pictures to build rapport.The sales landscape has changed and unless you’re prepared you will be doomed to compete solely on price, because in the absence of value price becomes the decider. In speaking with business owners and our clients the number one business objective is growing sales. The problem is your customers have more options and easier access to information than ever before. This means you have to do more than just sell products and services. We have worked with numerous businesses in the area of sales and we wanted to share with you what we’ve learned along the way.

Here are the top three takeaways you can expect from this seminar.

1. How the rules of sales have changed2. How to understand how people buy3. Clear recommendations and action steps you can take with your team today

This seminar also includes a free 16-page report that gives you additional action steps you can apply right away to your business.

Finding and Keeping the Best People by Design… an 8 Step Hiring Process

Have you ever hired someone, were really excited about what they would do for your business, but then just three months later you’re wondering what happened? We know that the number one business challenge today is finding, keeping and inspiring good people. Because we already work with our clients in the areas of strategy, training, marketing and culture we have been asked to develop a system that will ensure they have the right people in the right seats working on the right strategies with the right accountability structure. We have worked with numerous businesses in the area of hiring and we wanted to share with you what we’ve learned along the way.

Here are the top three takeaways you can expect from this seminar.

1. The proven 8-step process we have developed for our clients you can use2. An effective online profiling tool you can use3. And clear recommended action steps

This seminar also includes a free 14-page report that gives you action steps you can apply right away to your business.

Additional Topics Available: Better Business Communication, How to Develop Your Management Team, It’s About the Customer Experience not Just Customer Service

Speakers Kit Trigger Strategies

AssociationsGroupsMediaClients

Thank you!

theirseminars and

workshopsare designed

to make youwant to run

back to youroffice and

take action

who we work with/Human Resource Association of Hamilton - Human Resource Association of NiagaraInternational Association of Administrative ProfessionalsGreater Niagara Chamber of Commerce - Canadian Tooling & Machining AssociationNumerous Rotary Clubs - Real Estate Institute of CanadaBrantford-Brant Business Resource Enterprise CentreNorfolk District Business Development CorporationVenture Niagara - Greater Fort Erie Chamber of Commerce Welland Chamber of CommerceSt. Catharines-Thorold Chamber of Commerce - St. Catharines Enterprise CentreNiagara Falls Enterprise Centre - Niagara Industrial AssociationNiagara Home Builders Association - Niagara Construction AssociationHamilton Construction Association - Hamilton Chamber of CommerceBusiness Education Council (BEC) - St. Catharines NiagaraSmall Business Club Niagara - Port Colborne Chamber of CommerceHamilton Chamber of Commerce - Grimsby Chamber of CommerceMinistry of Transportation - District School Board of NiagaraSun Media

Neil Thornton

Neil brings over 20 years of success in coach-ing, consulting and training to every talk and client he works with. His uncanny ability to read people and see through what seem like insurmountable situations makes him a highly sought after consultant. Neil has a unique talent for understanding the psychology behind em-ployee behaviour, engagement and corporate culture and vision. He has a unique and direct approach that hits straight to the heart in an honest and direct point. His talks are entertain-ing and high energy but also filled with great substance and tremendous learning opportuni-ties for those in attendance.

You will never forget a seminar by Neil.

Since starting Trigger Strategies, Neil and Larry have made a commitment to share the ideas, insights and trends that they have learned in over 2 decades of consulting, business development, entrepreneurship and coaching business leaders. They are continually asked to work with, business teams, associations, executives. public entities, academic institutions, and technology-innovation groups.

Larry Anderson

Solving complex business problems is whatLarry is best known for. From declining sales to the need to completely rebrand a business Larry has over 20 years experience in sales, mar-keting, social media and business development.With experience in media, advertising agencies and franchising, Larry has developed a success-ful process for business development that is both measurable and repeatable. His talks are designed to challenge your thinking and to give you specific tools and resources you can put to work immediately. Larry is described as directgenuine, honest, and insightful.

He makes you want to take immediate action.

www.triggerstrategies.ca

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