Triggering End-User Demand

HD Voice Summit

September 2009

Jeffrey Rodman

Co-Founder, CTO

Agenda

An overview: what and why?

Some highlights on current uptake

Ten Reasons to Appeal to End Users

Why do we need it?

Who’s Not Convinced, and Why?

Some vendors

Some enterprises

Some people

They don’t understand what HD Voice is

They don’t understand why it’s important

Who’s Not Convinced, and Why?

Some vendors

Some enterprises

Some people

They don’t understand what HD Voice is

They don’t understand why it’s important

They need it, they just don’t realized they need it

What is HD Voice, Anyway?

100 300 3500 14000 Hz

300 - 3300 Hz

Traditional Telephone

What is HD Voice, Anyway?

100 300 3500 14000 Hz

300 - 3300 Hz

80 - 14,000 Hz Human Speech

Traditional Telephone

What is HD Voice, Anyway?

100 300 3500 14000 Hz

300 - 3300 Hz

80 - 14,000 Hz Human Speech

PresenceTraditional Telephone

What is HD Voice, Anyway?

100 300 3500 14000 Hz

300 - 3300 Hz

80 - 14,000 Hz Human Speech

ConsonantsPresenceTraditional Telephone

The Moon and the Outhouse

There’s A Bad Moon On The Rise

The Moon and the Outhouse

There’s A Bathroom on the Right

A Bathroom Rising

300Hz

3300Hz

7000Hz

THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT

A Bathroom Rising

300Hz

3300Hz

7000Hz

THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT

A Bathroom Rising

300Hz

3300Hz

7000Hz

THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT

Ten Reasons for HD Voice:You Can Understand that New Overseas Team

Add accented clip

Ten Reasons for HD Voice:You Can Understand that New Overseas Team

(you are here)

Ten Reasons for HD Voice:You Can Understand that New Overseas Team

(you are here)

Ten Reasons for HD Voice:You Can Hear the Kids

Ten Reasons for HD Voice:You Can Hear the Kids

Ten Reasons for HD Voice: It’s Lots Easier

• Get it the first time• More accurate• Fewer mistakes• Why decide between “missing it” and annoying them?

• Can you speak up?

• What did you say?

• Can you get closer to the mic?

• Is someone else talking? Can they stop talking?

• Can somebody stop typing?

• Can you move that fan farther away?

• Who just said that?

Ten Reasons for HD Voice: Save Your Energy for Dancing

Ten Reasons for HD Voice: Save Your Energy for Dancing

DOLPHIN? DAUPHIN?

Ten Reasons for HD Voice: Save Your Energy for Dancing

DOLPHIN? DAUPHIN?

Ten Reasons for HD Voice: Like being there(er)

100 300 3500 14000 Hz

300 - 3300 Hz

80 - 14,000 Hz Human Speech

ConsonantsPresenceTraditional Telephone

Ten Reasons for HD Voice: Enhance Emergency Abilities

Emergency audio is where HD Voice excels Accented speech Background noise Talkers are far away Everyone’s tired and under stress Echoes and reverberation

There’s one chance to get it right

Ten Reasons for HD Voice: Enhance Emergency Abilities

Enhancing Demand: HD Voice is…Cool!

It’s “cool” if you’re old

It’s “sick” if you’re young

It’s “groovy” if you’re so old you’re young again

Vocabulary source: “How Not To Act Old,” c. 2009 Pamela Redmond Satran, HarperCollins Publishers

Ten Reasons for HD Voice: “HD Is Too Expensive” is so yesterday

Do the cost-benefit analysis

Incremental Benefits large and continued

Incremental Cost Low and shrinking Bandwidth increments are minimal to none G.722 == G.711 with 2x the fidelity Equivalent codecs down to low rates Phone cost is minimal to none

Buying today? Gotta be HD Voice!

Ten Reasons for HD Voice:Everybody’s Making It

Networks France Telecom/Orange (2006)

Wireless Moldova trials

British Telecom

T-Mobile

Telecom Italia

Telstra

Korea Telecom

Hosted services: ZipDX, IP5280, Alteva, etc.

Verizon Business (2010)

Cablevision Systems Optimum Lightpath

Cox, Global Crossing, etc. (2010)

Endpoints Polycom AudioCodes Cisco Avaya snom Android Glass Siemens Cellphones mostly

compatible

Ten Reasons for HD Voice:Your Competitor Sounds Good.

Ten Reasons for HD Voice:Your Competitor Sounds Good. You Don’t.

Spread the Message!

Listen for opportunities

Direct communication and marketing

Indirect: Bring up HD Voice in TV shows, movies,

THANK YOU!