trip advisor master class presentation
DESCRIPTION
TRANSCRIPT
![Page 1: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/1.jpg)
40 Million Reasons to get involved:Making the most of your TripAdvisor presence
Nathan Clapton, General Manager, Business Listings TripAdvisor Master Class, Manchester4 November 2011
![Page 2: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/2.jpg)
2
Travel review web sites and hotel reviews on online travel agencies (OTAs) are among the most influential forces most frequently cited by travelers when shopping.
-PhoCusWright, Social Media in Travel, June 2010
Opportunity knocks
“
“
![Page 3: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/3.jpg)
3
Million
UU
’s
July 2010 Worldwide Uniques
AOL
Trav
el
AA.com
Rakute
n
Voyag
es-s
ncf
All IH
G
About.co
m T
rave
l
India
n Rai
lway
s
Hilt
on
Mar
riott
Ryanai
r
Qunar
Last
min
ute
Ctrip
South
wes
t
Orb
itz
Hot
els.
com
Trav
eloc
ity
Pricel
ine
Yahoo
! Tra
vel
Booki
ng
Exped
ia
Trip
Adviso
r0
5000
10000
15000
20000
25000
30000
35000
40000
45000
July 2010 Worldwide UniquesM
illion
UU
’s
Source: Comscore, July 2010
![Page 4: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/4.jpg)
4
Europe17m
Europe17mNorth
America15.2m
North America15.2m
LATAM2.17mLATAM2.17m
APAC6.5mAPAC6.5m
Middle East&
Africa1.87m
Middle East&
Africa1.87m
Million
UU
’sGlobal traffic breakdown, with Europe at #1
Source: Comscore, July 2010
![Page 5: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/5.jpg)
5
UGC Fuels and Rules
![Page 6: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/6.jpg)
6
![Page 7: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/7.jpg)
7
TripAdvisor reviews are largely positive
1 2 3 4 5
9% 8%11%
27%
45%
Percentage of all ratings, October 2010
Average score is 3.90
![Page 8: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/8.jpg)
TripAdvisor Owners’ Centre:This is all FREE!!!!
![Page 9: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/9.jpg)
9
![Page 10: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/10.jpg)
10
• Update your details
• Post photos & video
• Monitor & respond to reviews
• Solicit more reviews
• 200,000 registered owners (and growing)
Listing management tools
![Page 11: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/11.jpg)
11
Make the most of your listing
![Page 12: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/12.jpg)
12
![Page 13: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/13.jpg)
13
![Page 14: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/14.jpg)
14
Details – Your opportunity to optimize and differentiateYour opportunity to differentiate
![Page 15: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/15.jpg)
15
Photos & video – the more, the better
![Page 16: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/16.jpg)
16
Cities Sights Hotels, & more…
Mobile, with more than two million photos!
![Page 17: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/17.jpg)
17
Reviews + MarketMetrix
Benchmark against local competition
![Page 18: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/18.jpg)
Management Responses:Have the FINAL say!
![Page 19: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/19.jpg)
19
Management response from owner/manager(Management representation)
Sep 24, 2010
Thank you so much for bringing to our attention the issue with your car. Just to clarify the parking garage is owned and operated by the City of Minneapolis and their outside contractor. Yes the hotel is located above the garage and guests are allowed to charge parking to their room. However none of the employees or parking revenues are shared with the hotel. I am so sorry to hear of this incident. We have a great working relationship with the City of Minneapolis and their parking contractor and we as well will voice our displeasure with how their employee handled your situation. Rest assured this is a very unusual circumstance and again offer our apologies.
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
![Page 20: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/20.jpg)
20
Management response from owner/manager(Management representation)
Sep 9, 2010
Dear Robert800,
Thank you so very much for the lovely review. We are very delighted that you enjoyed your stay with us. It has been our goal to ensure that your stay is a Perfect 10. Your comment is very much appreciated.
Again, our sincerest thanks. We look forward in welcoming you back at the hotel.
![Page 21: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/21.jpg)
21
“People that lack taste and a life of their own should try to venture out into the real world instead of hiding behind a computer spewing meaningless factless verbiage.”
“Prove the date of your stay because such an incident has never been recorded in the archives of our Hotel. We regret that some customers spoil the time by writing negative comments for Hotels.”
But not this way…
![Page 22: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/22.jpg)
Get TripAdvisor to work for you:Keep customers on your site with the help of TripAdvisor information
![Page 23: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/23.jpg)
23
![Page 24: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/24.jpg)
24
![Page 25: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/25.jpg)
25
![Page 26: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/26.jpg)
26
Business Listings:The key to capturing more direct bookings
![Page 27: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/27.jpg)
27
Section: business listings
![Page 28: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/28.jpg)
2828
Connect with our Mobile Audience
![Page 29: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/29.jpg)
29
“In the short time we have subscribed to Business Listings we have seen hits to our site increase significantly. It’s a great value for money marketing tool.”- ANDY COLE, OWNER, THE TWENTY ONE, BRIGHTON
Business Listings Testimonials
“Visits to our website have gone up a third…. In general, TripAdvisor drives almost as much business to our website as Google.” - ATHOLE GUEST HOUSE, BATH, UK
“TripAdvisor Business Listings is an integral part of our strategy to reach potential guests. Since we began listing our email address, phone number and website link on TripAdvisor, we’ve seen bookings increase and remain strong.”-JANE, UNION STREET INN, SAN FRANCISCO
![Page 30: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/30.jpg)
30
Business Listings Testimonials
“Business Listings has been fantastic; now people know exactly where to reach us. Our business has increased by 50% -- so much that it’s almost impossible to keep up with the calls and emails. We’re referring 20-30 people each day to other properties. We think Business Listings are an exceptional value for the money.”
-JANICE & JAMES MONAGHAN, OWNERS, BAY TREE HOUSE BED & BREAKFAST
LONDON, ENGLAND
![Page 31: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/31.jpg)
31
The Future is Digital:Be a part of it!
![Page 32: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/32.jpg)
32
TripAdvisor
Expedia
Booking.com
Lastminute.com
Thomson
Thomas Cook
Late Rooms
First Choice
Cheap Flights
Travel Supermarket
Yahoo! Travel
Teletext
MSN Travel
Kayak
Holiday Watchdog
Travelzoo
Virtual Tourist
Lonley Planet
Telegraph Travel
Travelpod
Guardian Travel
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000
4,5923,429
3,2262,881
2,7232,211
2,0972,051
1,8351,640
1,1291,039924
823786
664514
Source: Comscore July 2010
TripAdvisorThe Biggest Travel Site In The UK
TripAdvisor is:+17% of the travel market+34% larger than Expedia+32% up YoY
TripAdvisor: The UK’s largest travel site
![Page 33: Trip advisor master class presentation](https://reader033.vdocuments.net/reader033/viewer/2022061217/54b58dca4a795920708b4606/html5/thumbnails/33.jpg)
• Phone– 020 3318 5019 or 0800 098 8460 (free phone)
• Email– [email protected]
• TripAdvisor Help Centre– Opportunity to discuss individual questions after the event
How can we help?