To make the UK the most digitally capable nation

• We lead on Digital Skills• Strong relationship with Govt• Excellent partnerships• Influence new funding routes• A safe non competitive environment• Deep levels of expertise• Excellent range of assets• Ability to drive collaboration

• Raise £1.2m per year from industry• 12 full time staff• Have 8 Founding partners• Over 400 local partners• 5 x Government depts• Over 15,000 digital champions• £20m of funding raised

COMMUNICATE FIND THINGS SHARE

1 2 3

Send and receive emails

Use a search engine and

browse

Transact With

personal information

KEEP SAFE ONLINE4

These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.

Our digital skills charter

Basic online skills: Age profile

UK Have basic online skills* Do not have basic online skills**

0%10%20%30%40%50%60%70%80%90%

100%

16% 19%6%

16% 19%

7%

17%19%

8%

17%19%

10%

14%14%

16%

20% 11%

53%

65+ 55-64 45-54 35-44 25-34 15-24

*Based on whether current Users do/could do ALL four basic online tasks + Lapsed users who used to do/could do ALL four basic online tasks**Based on Current & Lapsed users who don’t do/could not do ALL four basic online tasks (they maybe be able to do 1-3 tasks) + Proxy users (excl duplication with Lapsed users) + Never used/No Proxy

Source: Ipsos MORI BBC Digital Capabilities Update, 6th- 15th September 2013 Sample size of all respondents: 2,083

Population size 51.4m 40.4m 11.0m

a b

b

b

b

b

a

a/b- significant difference (5% risk level)

Basic digital skills

+££££-£-££-£££

Communicate Search Share Stay safe

GDP +’ve Job Creation IP Collaboration International

Offline

Narrow Users

Job Skills Mobile Social Trading Engaging

Broad Users

Inspire the journey

Advanced Users

Case study: Liverpool 2011-12 Pa

rtne

rshi

ps

Digital champions

• 80 local partners supported campaign

• Each partner promoted a specific targeted message that was appropriate & meaningful to local people & business

• 1,500 digital champions recruited and supported by local partners (BBC National Give An Hour campaign)

Measurement• 55% reduction over

over 18 months of people who had never gone online