triton digital social media101 webinar
DESCRIPTION
Presentation given during a Triton Digital Media Webinar done in concert with All Access regarding social media and potential for integrating social media into radio broadcasts.TRANSCRIPT
Social Media 101 Webinar February 2010
Social Media: Extending Radio’s Reach
But for the webinar, we will focus on Twi4er and Facebook
What is Twi8er?
Like Except
But it is only 140 characters
But viewable in a lot of places
A giant chat room You choose the people you follow
It’s public and archived on the web
Some Twi8er Facts
✔ Over 20 Million users in the US
✔ Has developed into a breaking news source ✔ Largest real Ime, conversaIonal search on the internet
✔ Evolving into a massive data base of human recommendaIon, observaIon and wisdom
✔ Highly conducive to mobile phone usage
✔ User base is principally adults over 30, with fastest growth currently in the under 30 market
Ways for Radio Broadcasters to Use Twi8er
✔ Promote upcoming guests
✔ Provide news updates ✔ Provide links to earlier broadcasts ✔ Provide links to informaIon on website
✔ Promote contests
✔ Promote on‐air talent
✔ Create conversaIons with listeners ✔ Recognize fans ✔ Track CompeIng StaIons
✔ Search for Info on Your StaIon
Promote Upcoming Guest
Provide News Updates
Link to InformaIon on StaIon’s Website
Link to An Earlier Interview
Contest PromoIon
Promote Website, Interview & Contest Links
Promote On‐Air Talent
Create ConversaQons with Listeners
And use hastags
Recognize Fans
Track CompeQng StaQons
An Example: • Top 5 HipHop Radio StaIons in Chicago: Use free services like Tweet Deck to monitor Tweet Streams of compeIng staIons in real Ime
Download Tweet Deck at: www.tweetdeck.com
Search for Info on Your StaQon
Access Twi8er Search at: h8p://search.twi8er.com/
Other Tools: Establish Hashtags What is a Hashtag?
• An easy for people to search for tweets that have a common topic. For example: #jusInbieber
For helpful informaIon, go to: hZp://mashable.com/2009/05/17/twiZer‐hashtags/
What are Some Uses of Hashtags? • Establish one with your call name • Reference arIsts by hashtags when interviewing so that search reveals them on your staIons • Create themes, e.g. #MusicWednesdays
Other Tools: Create Tweet Chats What is a Tweet Chat?
• A tweetchat is simply an organized group chat that takes place using the TwiZer pla^orm.’ • ParIcipants use an assigned hashtag (say, #sbbuzz) for their tweets during the discussion
What are Some Ways to Use Tweet Chats? • Select a topic for people to talk about, e.g. American Idol or the Olympics. • Invite audience to parIcipate in a live chat via twiZer moderated by a staIon producer while the DJ discusses the chat stream on the air. • Create a transcript of the tweet chat and post to your site
Some Facebook Facts
Facebook Fan Pages
What is a Facebook Fan Page? • Public Profile that allows businesses, celebriIes, content owners and media to interact with their audiences.
What makes a successful Facebook Fan Page? • Leverage other pla^orms to promote Facebook fan page • Provide interesIng content • Offer contests and promoIons • Encourage fans to contribute to the site
Leverage Other PlaXorms
Q102 Philly uses its website and on‐air broadcast to promote its fan page
Per a study by Sysmos in late 2009, only 4 % of fan pages have more than 10,000 fans . . .promoQon from other plaXorms helps.
Provide InteresQng Content Z100 in New York
provides photos from an Adam Lambert
concert at Z100’s PC & Richard Theater
Offer Contests and PromoQons
And try adding more than a repeat of what is being said on the air for promoQons.
Encourage Fans to Contribute to the Site
Don’t be just “facebook‐casQng”
Other Tools: Facebook Fan ApplicaQons
Other Resources: Social Media for Radio
Become a Fan!
Thank You! Mary Ann Halford Founder and Chief IntegraQon Officer BizWorks360 500 Eighth Avenue, 5th Floor New York, New York 10018 Phone: 212‐216‐0010 E‐Mail: [email protected] Twi8er: @MaryAnnHalford