trm 413.01 tourism destination development project "anadolu kavagi"
TRANSCRIPT
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ANADOLU KAVAGI
ZEYNEP KARSAVURAN
YASEMN AKSOY
NEE ROMAN
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ANADOLU KAVAGI
When you arrive at AnadoluKavag you will see both theBlack Sea and Marmara Seatogether. Anadolu Kava isone of the hometowns ofBeykoz and known as a
fishing
town among the people .Fig,walnuts, blackberries andchestnut are the commonproducts of Beykoz.
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Yua Hill- A tomb near the Yoros
Castle. There is amosque and there is
a 17 meters gravebelongs to ProphetYusa.
- mostly visit to Yusa hillduring the Ramazanmonths, Islamic hollynights and feasts.
- People come here andpray and then visit
the castle.
HISTORY
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HISTORY
Yoros ( also knownGenoese)
Castle
- Located at the top of the
Anadolu Kavag.- Built by Genoeses tocontrol the sea .
- At the end of the 14.century, the castle
was conquered by theOttomans. TheOttomans was builthouses, hamams andmosque in it. There
isnt any cue for thesenow.
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5A - Attraction
- Close to the city center andaway from the cityathmosphere and noise- Natural and historical beauty- Seafood Restaurants- Walnuts and chestnuts
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5A- Accessibility- Private Transportation- Public Transportation
- 15A drives through Kavack- Kanlica- Beykoz-Yusa Hill and the last station, Anadolu Kavag inevery 15 minutes.- It takes 85 minutes.
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5A- Accessibility (Contd)
Local ferries/boats
Saryer- 10 minutesin every one hour.
Eminonu- 90minutes
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5A - Accommodation
Tal Yal boutique hotel - 6 roomsRenting seasonal houses
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5A Amenities
Food and Beverage What is special to eat
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5A Amenities
Food and BeverageMany fish restaurantsWaffle&Ice-cream
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5A Amenities
ShoppingOn the way of Anadolu Kava
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5A Amenities
ShoppingYua Hill
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5A Amenities
ShoppingCentre of Anadolu Kava
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5A Amenities
Parking spaces
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5A - Activities
Eat, pray, walk
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Further Concerns(From the point of local people) Certificate of ownership for their houses (treasury lands) Dog shelter problem Local people are unemployed or they need to go different regions to
work everyday. Tourism does not provide employment to them.
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SWOT ANALYSIS
Strengths Peace environment Closeness to the city centre Historical places
Charming view of Bosphorus
Weaknesses Not so much activities available No sufficient website No planned advertisement and marketing No guide to explain historical places to tourists No accommodation
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SWOT ANALYSIS
Opportunities Increasing involvement of people in tourism
(weekend activities) Relative prices
Threats Seasonality Difficult to reach when sea transportation is not
available No proper arrangement of maritime schedule Weather is very hot in summer Competitors
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To owercome weaknesses and threats
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Main Competitor
Rumeli KavaSimilarities
Close to each otherVariety of fish restaurants
Differences
Disadvantages
BeachesFamous with mussels
Advantages
HistoryCalamaris
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Development Strategy &Sustainability
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While protecting the historical places andlocal life of Anadolu Kava, creating apreferable destination.
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Vision
Making AnadoluKava is a populardestination and
increasing the lifestandards of thelocal people.
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Target Market
The tourists, wholike peacefulplaces
Wonder-lust touristsRetired people, who
have disposable
time and moneyPeople, who prefer
weekend tours
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Development Plan
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Development Suggestions
Ropeway (superstructureinvestment)
Increasing the frequenciesof the ferries
(transportation) Providing F&B service with
ContractualAgreeements,
Berrying Tours, Photo Tours Fishing Training Building an ecofriendly
hotel
Encouraging locals toproduce ecological
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Sustainability
Economic
Society
Politics
Environment
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Economic Sustainability
The main economic activity isfishing
Walnuts, figs and blackberries arecommon.
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1.Economic Sustainability &Development Suggestions
Fishing Training (renting equipment, localfishermens asistance)
1 Economic Sustainability &
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1. Economic Sustainability &Development Suggestions
Berrying Tours (Local womencontribution to economy)
2 Economic Sustainability &
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2. Economic Sustainability &Development Suggestions
For the transportation problem, we offerropeway between castle and thepier.
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2 Economic Sustainability &
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2. Economic Sustainability &Development Suggestions
Contract with travelagencies or tour operatorsfor food and beverage
facilities
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2. Sociocultural Sustainability
Economic activities people involvecontribute to their way of living.Locals of Anadolu Kava are calm,modest and simple people earningtheir own living. A part of them areretired people who run away fromthe city life.
They are not fond of popularitywhich, as a matter of fact, woulddestroy the region's harmony andserenity.
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2. Sociocultural Sustainability
Anadolu Kava is for nature lovers.Senior citizens who would like to
see quiet places,People who wants to escape from
urban life
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3. Political Sustainability
Municipality of Anadolu Kava is astakeholder and should participate indevelopment .
It might also attract media attention byorganizing nature festivals(fig,walnuts) inviting prominent peopleto advertise the region.
Municipal representatives + Localopinion leaders + businessprofessionals = political sustainability
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4.Enviromental Sustainability
An ecofriendlyhotel should
beestablished.Ecological
productsCarrying
capacity
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Conclusion
ThankYou!