tropicals and conversationals

(800) 547-0100 www.hoffmanfabrics.com | 1

& ConversationalsTropicals

Hoffman California Fabrics2 |

Welcome to Hoffman California Fabrics, International’s first-ever catalog of its one-of-a-kind, screenprinted Tropical and Conversational fabrics, including authentic pareaus.

Hoffman California Fabrics’ talented creative teams excel at designing a wide variety of superior-quality fabrics and products to meet the specific needs of wholesale and retail customers, and other manufacturers:

Retail Division - Serves fabric stores, quilt shops and businesses selling fabric by the yard. (See the list of our Retail Sales Representatives By Region on page 39.)

Specialty Manufacturing Division - Caters to entrepreneurs who use Hoffman Fabrics in a wide variety of finished goods.

Sportswear & Large Manufacturing Division - Specializes in custom designs and large-quantity programs for garments, accessories and home textiles.

If you are an independent retailer or quilt shop owner that would like to place an order or be-come a customer, please call (800) 547-0100.

If you are a wholesale company or a manufacturer that would like to place on order or have us create a custom fabric and/or manufacture garments, please call (800) 527-8050 or (949) 770-6801.

Tammy MelottVice President, Manufacturing [email protected]

Table of Contents

New Releases pg. 3

All Tropicals &Conversationals

pg. 13

Pareaus pg. 32

Tom Kelly pg. 31


2013 New Releases

BBHC-900 19-Navy

BBHC-900 49-Khaki

The surf’s up, flamingos flock, and handpainted hibiscus and plumeria bloom wildly in our newest group of Tropical & Conversationals. Our designs capture lush tropical fauna and dreamy coastal scenes. We have hot surfboards and

intricate “tapa” prints. We even have stylish parrots!

Walter and Philip Hoffman grew up surfing and were friends with many surf industry founders. (Walter Hoffman pictured above)


BBHC-1023 41-Aqua BBHC-1023 62-Sand

BBHC-1023 7-Blue BBHC-1024 22-Ivory

BBHC-1024 7-Blue BBHC-1024 12-Pink


BBHC-1027 7-Blue BBHC-1027 29-Jade

BBHC-1027 5-Red

From Wool to Waves Rube Hoffman (shown center) founded his company as Hoffman Woolens in 1924. The New York native had relocated to Los Angeles, where he started out selling wool fabrics from a small loft. Within six years, the company was printing its own fabrics from original designs and Rube changed the name of the company to Hoffman California Fabrics. It was in the 1960s that the company took to producing tropicals and conversationals, thanks to the surfing lifestyle followed by Rube’s two sons, Philip (on right) and Walter. In addition to being a leader in this niche, Hoffman California is known for its beautifully designed quilting cottons in a variety of themes executed as artistically detailed prints. It’s also recognized for introducing authentic Bali Batiks (based on original designs created by in-house textile artists) to the quilting world and remains a leader in offering these one-of-a-kind, hand-dyed fabrics.


BBHC-1025 61-Turquoise BBHC-1025 14-Purple

BBHC-1025 7-Blue BBHC-1025 12-Pink

BBKI-1028 4-BlackBBKI-1028 22-Ivory


Hoffman California Fabrics provides printed fabrics to a diverse clientele.

Our customers that are garment manufacturers include companies serving the men’s, women’s, juniors’, and children’s active wear, surf wear, casual lifestyle, western wear, the accessories market, and the medical scrubs market.

We often provide services to large corporate customers seeking to distinguish its products and corporate identity.

Manufacturers, wholesale companies, and corporate customers are welcome to select fabrics from our open goods line. Hoffman California also has the ability to design custom fabrics and manufacture garments to meet our customers’ specifications and budget.


BBHC-1033 3-White

BBHC-1033 4-Black

BBHC-1033 19-Navy

Philip Hoffman, in Hawaii, with a few of the family’s many surfboards. Philip passed away on November 10, 2010 at the age of 80. He was a champion longboard surfer in the late 1940s and early ‘50s. He also worked as a commercial diver for many years.


BBHC-1036 28-Silver BBHC-1036 65-Denim

BBHC-1037 7-Blue BBHC-1037 49-Khaki

BBTI-824 19-Navy BBTI-824 55-Charcoal


MousetrapQuilt Design by Hunter’s Design Studio Quilt Size 50” x 72 1/2”


BBHC-1031 6-Brown BBHC-1031 7-Blue

BBHC-1034 6-Brown BBHC-1034 130-Multi

Philip, Walter, and cousin Carole Hoffman inside the Hoffman California Fabrics warehouse in Mission Viejo, CA.


BBHC-1026 55-Charcoal

BBHC-1026 61-Turquoise


K4090 4-Black K4090 19-Navy

K4090 22-Ivory K4091 4-Black

Tropicals & ConversationalsHoffman Tropical & Conversationals celebrate the

island lifestyle that’s enjoyed everywhere these days, no matter if you live in a coastal beach house

or on a Midwest farm. Many of the designs are based on hand-drawn and hand-painted art.

Photo AlbumQuilt Design by Lisa Mooreof Quilts With A TwistQuilt Size 42” x 16”


K4091 12-Pihk K4091 19-Navy

K4092 3-White K4092 12-Pink

K4092 30-Lilac K4093 7-Blue


K4093 9-Yellow

K4093 14-Purple

Twist Hawaiian StyleQuilt Design by Larene Smith of The Quilted ButtonPattern for Purchase at www.thequiltedbutton.com

Quilt Size 33 1/2” x 39 1/2”

BBKI-949 7-Blue BBKI-949 25-Beige


SOCC-286 8-Green SOCC-286 18-Royal

BBTC-921 5-Red BBTC-921 12-Pink


In 2012, Hoffman California Fabrics was approached by Quiksilver to incorporate some of our vintage patterns into their Women’s 2013 Spring line.

Seen to the left is a maxi dress from the collection. Shorts from the collection are seen on page 16.

See the collection here:

http://www.quiksilver.com/shop/index.jsp?categoryId=12541678


BBHC-976 92-Slate BBHC-976 96-Olive

BBHC-976 416-MarmaladeThe Hoffmans’ spot on the Huntington Beach Surf Walk of Fame


BBKC-909 7-Blue

BBKC-909 28-Silver

Hue Nguyen is a fine artist who has worked for Hoffman California for nearly 35 years. His hand drawings and paintings are the starting point for many designs in our Tropical & Conversationals lines.

Seen above, Mr. Hue is paying tribute to the Hoffmans’ square on the Surf Walk of Fame.


H3142 7-Blue H3142 41-Aqua

G375 61-Turquoise G376 18-Royal

H3143 7-Blue H3143 19-Navy


BBTC-925 4-Black BBTC-925 19-Navy

BBTC-939 4-Black BBTC-939 25-Beige

BBKI-948 4-Black BBKI-948 22-Ivory




BBTC-906 19-NavyCRTC-092 19-Navy (55% cotton, 45% rayon blend)


BBKC-818 4-Black BBKC-818 7-Blue

BBTI-867 4-Black BBTI-867 19-Navy

H379 25-BeigeH379 4-Black


BBHC-865 4-Black BBHC-865 19-Navy

BBKC-973 7-Blue

BBTC-864 4-Black BBTC-864 68-Indigo

CRKC-042 19-Navy (55% cotton, 45% rayon blend)


H3155 65-Denim

H3156 64-Tan H3156 65-Denim

H3157 4-Black H3157 19-Navy

CRKC-745 17R-New Cobalt (55% cotton, 45% rayon blend)


BBHC-975 21-TealBBHC-975 7-Blue

BBHC-911 19-NavyBBHC-911 4-Black


BBTC-944 7-Blue BBTC-944 41-Aqua

BBTC-944 28-Silver BBKI-950 65-Denim


BBTC-926 7-Blue

BBTC-926 12-Pink


BBTC-926 59-Coral

BBTC-926 65-Denim


Hobie by Hurley is one of many surfwear companies that have sought out Hoffman California Fabrics for original textile designs. Hoffman designs went into the making of the tropical-print button-up shirts and board shorts (as well as the striped shorts) that Hobie by Hurley featured in a 2012 print ad.


Tom Kelly for Hoffman

BBTC-826 Aqua

BBTC-826 Charcoal

BBTC-826 Navy

No one captures the thrills of sportfishing quite like master pinstripe artist Tom Kelly. His depictions of tuna, sea bass, swordfish, and other game fish wonderfully illuminate the sport and nature. Kelly’s scenes of sportfishing yachts going after schools of tuna and rod-and-reel fishermen in search of bass offer authenticity with their painterly feel. His precise pen-and-ink drawings of deep-sea fish vibrate with energy.

Tom Kelly got his talent through his grandfather, O.Z. Crozier (aka “The Baron” of Baron Roth & Kelly). The Baron was known as “the last of the pin-stripers” and Kelly apprenticed under him starting as a teenager. Kelly still pinstripes, and he passed this “lost art” to his son. They run their business, Kelly & Son: The Crazy Painters, in Bellflower, CA.


Pareaus

BBKT-213 18-Royal

BBKT-213 5-Red

BBKT-213 214-Aquamarine BBKT-641 8-Green

BBKT-64173-Ocean BBKT-641 165-Melon BBKT-641 404-Bubblegum

Pareau -- a name given to a floral print -- comes from pareo, the rectangular piece of fabric wrapped around the waist to become a fashionable cover-up. Pareaus evolved into men’s button-up shirts, and the fact these shirts became symbolic of the beach lifestyle is due largely to Hoffman California bringing tropical prints to market begin-ning in the 1950s. Each Hoffman tropical print starts with handpainted art for a look that’s authentic, individual, and frankly, the best. “It’s the guys who’ve always done it the best who will outlast the fads,” said Walter Hoffman.


BBKT-213 23-Fuchsia BBKT-213 70-Lavender

BBKT-194 University Blue BBKT-194 3-White BBKT-194 College Red

BBKT-194 18-Royal

BBKT-194 5-Red BBKT-194 19-NavyBBKT-194 Deep Blue


BBKT-641 19-Navy

BBKT-641 3-White

BBKT-919 18-Royal

BBKT-177 10-Crimson BBKT-177 19-Navy

BBKT-919 4-Black

BBKT-641 18-Royal BBKT-641 97-Raspberry

BBKT-641 5-Red


BBKT-919 19-NavyBBKT-919 19-Navy BBKT-919 41-Aqua

BBKT-862 19-Navy


This beautiful Hoffman California orchid-design print was selected for a custom Aloha shirt made for the actor Tom Selleck, when he starred in the 1980s TV detective series “Magnum, P.I.” The shirt now lives in the Smithsonian Museum.

Another Hoffman California print of parrots perched on palm leaves against a red back-ground also was made into an Aloha shirt for Mr. Selleck. The parrot shirt turned up in an episode of “Cougar Town” starring Courtney Cox.

Did you know..?


Can you find the Hoffman in this picture? Here is a hint: even in grade school, Walter Hoffman was representing Hawaiian print Aloha shirts! He still wears them to the office daily.

(Can’t find him? Answer shown below)

Answer: He is the 3th boy from the right on the top row, behind the boy in the glasses.

This is Hoffman California Fabrics today, with the family’s history still intact. Our only location is in Mission Viejo, CA.


Land’s End collaborated with Hoffman California Fabrics to design a board short that was later featured on the cover of their men’s wear catalog.


Regional Sales Representatives

HOW TO ORDER FABRICS IF YOU ARE A QUILT SHOP OWNER OR INDEPENDENT RETAILER

Hoffman California Fabrics is a wholesale textile manufacturer serving retailers and manufacturers. There are several methods available for ordering:

Call 1-800-547-0100 to speak to a helpful and knowledgeable Customer Service assistant.

Visit www.hoffmanfabrics.com to set up an online ordering account.

Stop by our booth at a regional or national trade show (find show dates on our website.)

Chris Gardner (OH and MI)(330) [email protected]

John Gardner (OH and MI)(216) [email protected]

Kathy Gardner (DE and MD)(302) [email protected]

Robyn Green (N. CA and Reno, NV)(415) [email protected]

Doug and Myra Higgins (IL, IA, MN, MO, ND, SD and WI)(641) [email protected]

Julie Manning (CT, ME, MA, NH, RI and VT)(508) [email protected]

Kelly Meyer (AK)(907) [email protected]

Sandy Muckenthaler (HI) (800) 547-0100 (Hoffman California Fabrics headquarters)[email protected]

Erin Pratt (WA)(360) [email protected]

Ellen Primack (S. CA)(949) [email protected]

Kristy Osborne (ID, UT and WY)(208) 542-1000 [email protected]

Lew Richard (MT & WY Casper & North) (406) 494-4967

Barry Spingarn (NJ, NY City, Long Island, West Chester Co., & Philadelphia area)(732) [email protected]

Laurie Voggenthaler (IN and KY) (317) 465-1924 [email protected]

Nancy Arnoldy (KS and NE)(785) [email protected]

Kathy Beal (OR)(541) 504-5297

Micheal Bourlard (International)(800) 547-0100 (Hoffman California Fabrics headquarters)[email protected]

Allen Brock (AZ, CO, NM, NV (except Reno area), and El Paso, TX)(303) [email protected]

Brian Cox (FL and GA)(352) [email protected]

Frank Cox (FL)(407) [email protected]

Gerald Crum (AR, OK and N. TX)(936) [email protected]

Judy Crum (LA and TX)(936) [email protected]

Kim Deneault (AL, MS, NC, SC and TN)(804) [email protected]

David Evanciew and Debbie Holmes (PA & Upstate NY, not metropolitan NY City)(315) [email protected]


Hoffman California Fabrics • [email protected]

Retail Stores and Specialty Manufacturers:(800) 547-0100

Fax: (949) 770-4022

Manufacturers:(800) 527-8050

Fax: (949) 770-5747

25792 Obrero DriveMission Viejo, CA 92691

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