7/12/12 True Colors, Branded Colors

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True Colors, Branded Colors [infographic]JULY 3, 2012 | BY CHELSEY KILZER | MARKETING

Branding is important. It is the factor that keeps your company standing out, gives your company a voice and gives you leverage over othersimilar companies. Having a strong brand is similar translates to having a strong presence in your industry and being a company that othersturn to. Color is the most noticed aspect of a brand, and color is everything!

Color is best used when integrated throughout the company, making appearances in the logo, landing pages, websites, products and more toensure maximum continuity. The most popular branding colors used by successful brands are red, blue, greyscale and yellow. As the marketingintern at LIVESTRONG, I have an affinity to yellow, feel the impact of a strong brand and see what it has done to the community. According tothe infogrpahic, yellow is associated with hope, optimism and motivation. This is seen in their promotoional work, striving to empower thoseaffected by cancer. LIVESTRONG uses this color to compliment their efforts. Are there any other brands that successfully use color to promotetheir products or compliment their efforts? [Via]

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7/12/12 True Colors, Branded Colors

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