true corporation's business plan for mobile broadband with frequency re-farming
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True Corporation Public Company Limited
Business Plan for Mobile Broadband withFrequency Re-farming
October, 2013
Changing User Behavior
Source : Nokia Siemens Network
Mobile Data Traffic Explosion Drivers
Key Drivers
IT Product Shipment Forecast
Source : IDC
Global Traffic
Source : Adobe
Source : StatCounterGlobalStats
Global Mobile Traffic
Source : ZocialInc
Thailand Online Users
24/7 Multi-Platform Consumption
Source : ORMLondon, Comscore
Source : CISCO Visual Networking Index
8x
4x
5x
4x
Data Consumption on Device
2x
Roger's Theory of Innovation (Everette M. Rogers)
Subscriber Distribution Model
Heavy User
20% Subs 80% Subs
20% Data Volume
Average User Light User
80% Data Volume
Source : True, Technology Strategy
Subscribers/Connectivity
Data Usage Volume
5 Years Traffic Forecast (2013 - 2018)
9.5 times
3.4 times
Source : True, Technology Strategy
More than 50 MHz bandwidth would be required
for support data usage volume in the near future
Source : Qualcomm/ 3G America
Technology Evolution
Technology Trend
Source : Qualcomm
Cognitive Radio(SDR)
eMBMS LTE-A MIMO
Software Defined Radio Multi Broadcast Multi Service LTE-Advanced Multiple Input Multiple Output
Source : 3G America
Heterogeneous Network
Coverage Prospect
Capacity Prospect
Offload Prospect
Low Band
High Band
High Band
Deployment objective, Deployment area and Frequency band would relate each other
3G Coverage
4G Coverage
WiFi Service
Component Carrier for LTE-Advanced
1.4,3,5,10,15,20 MHzFrequency Bandwidth
Frequency Spectrum in Developed Market
Frequency Spectrum Allocation
Source : NBTC
To maximize frequency spectrum efficiency, Allocated frequency for LTE
technology should be concerned about further upgrade to LTE-A technology
Summary
• Tablet, Portable PC, Video content and Cloud service would be key drivers to boost up network traffic.
• In next 5 years, Subscribers will grow 3.4 times while Data traffic will increase 9.5 times.
• At least 50 MHz spectrum would be required to support our forecast data traffic in 5 years
• Ways for efficient utilization : Coverage prospect, Capacity prospect, Capacity offload prospect
• Technology aspect, LTE would give better spectrum efficiency. LTE-A would make even better spectrum efficiency.
• 20-40 MHz bandwidth assigned by regulator for LTE-A and further new technology should be taken into account.