true corporation's business plan for mobile broadband with frequency re-farming

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True Corporation Public Company Limite Business Plan for Mobile Broadband with Frequency Re-farming October, 2013

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Page 1: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

True Corporation Public Company Limited

Business Plan for Mobile Broadband withFrequency Re-farming

October, 2013

Page 2: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Changing User Behavior

Page 3: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Source : Nokia Siemens Network

Mobile Data Traffic Explosion Drivers

Key Drivers

Page 4: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

IT Product Shipment Forecast

Source : IDC

Page 5: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Global Traffic

Source : Adobe

Page 6: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Source : StatCounterGlobalStats

Global Mobile Traffic

Page 7: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Source : ZocialInc

Thailand Online Users

Page 8: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

24/7 Multi-Platform Consumption

Source : ORMLondon, Comscore

Page 9: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Source : CISCO Visual Networking Index

8x

4x

5x

4x

Data Consumption on Device

2x

Page 10: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Roger's Theory of Innovation (Everette M. Rogers)

Subscriber Distribution Model

Heavy User

20% Subs 80% Subs

20% Data Volume

Average User Light User

80% Data Volume

Source : True, Technology Strategy

Page 11: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Subscribers/Connectivity

Data Usage Volume

5 Years Traffic Forecast (2013 - 2018)

9.5 times

3.4 times

Source : True, Technology Strategy

More than 50 MHz bandwidth would be required

for support data usage volume in the near future

Page 12: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Source : Qualcomm/ 3G America

Technology Evolution

Page 13: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Technology Trend

Source : Qualcomm

Cognitive Radio(SDR)

eMBMS LTE-A MIMO

Software Defined Radio Multi Broadcast Multi Service LTE-Advanced Multiple Input Multiple Output

Page 14: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Source : 3G America

Heterogeneous Network

Coverage Prospect

Capacity Prospect

Offload Prospect

Low Band

High Band

High Band

Deployment objective, Deployment area and Frequency band would relate each other

Page 15: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

3G Coverage

Page 16: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

4G Coverage

Page 17: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

WiFi Service

Page 18: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Component Carrier for LTE-Advanced

1.4,3,5,10,15,20 MHzFrequency Bandwidth

Page 19: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Frequency Spectrum in Developed Market

Page 20: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Frequency Spectrum Allocation

Source : NBTC

To maximize frequency spectrum efficiency, Allocated frequency for LTE

technology should be concerned about further upgrade to LTE-A technology

Page 21: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

Summary

• Tablet, Portable PC, Video content and Cloud service would be key drivers to boost up network traffic.

• In next 5 years, Subscribers will grow 3.4 times while Data traffic will increase 9.5 times.

• At least 50 MHz spectrum would be required to support our forecast data traffic in 5 years

• Ways for efficient utilization : Coverage prospect, Capacity prospect, Capacity offload prospect

• Technology aspect, LTE would give better spectrum efficiency. LTE-A would make even better spectrum efficiency.

• 20-40 MHz bandwidth assigned by regulator for LTE-A and further new technology should be taken into account.

Page 22: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming