Today’s B2B sales and marketing teams are under more pressure than ever to do more with less.

True Influence Marketing CloudTM

Intent-driven, multi-channel account-based demand generation

www.trueinfluence.com© 2020

The ABM True Influence Marketing Cloud saves you time and money by combining all the data, intelligence and orchestration you need to drive personalized demand generation into a single experience. And you can share these insights across internal teams and even with external partners – we don’t tie your hands with user limits or campaign size minimums. You can view account-level engagement, campaign performance, forecast, and refine campaigns to drive the best return on your sales and marketing investment. It all starts with data.

Complete visibility and control of audience engagement

To accomplish the seemingly impossible, you need comprehensive insights into the accounts, buying groups and individual prospects who make the final purchase decision. And you need to act on these insights with personalized messaging across all channels, within an integrated interface that gives you real-time campaign performance data and lets you focus on the tactics that get results. All powered by a verified B2B contact database and industry-leading purchase intent and buying group intelligence.

You need the ABM True InfluenceMarketing Cloud.

The ABM True Influence Marketing Cloud integrates our award-winning intent data, programmatic display advertising, content syndication, and teleprospecting services into a single, comprehensive demand generation suite. It’s all the market intelligence and campaign orchestration tools you need to fuel your revenue engine, right at your fingertips.

Multi-channel, account-based demand generation in real time

www.trueinfluence.com© 2020

With the ABM True Influence Marketing CloudTM, you can:

• Optimize your sales and marketing operations, whether you practice Account-Based Marketing (ABM), Net New or a mix of approaches. The difference is the quality of the data that powers our total market and reach analysis, engagement reporting and campaign performance forecasting. Our insights are your advantage.

• Tap into buying group engagement and purchase intent intelligence at every step of the ABM Marketing Cloud’s integrated workflows. True Influence’s platform is the only digital demand generation platform that includes buying group analysis at every phase of your strategy, from identifying and measuring your Total Available Market (TAM), to creating audience segments, projecting campaign performance and monitoring results.

• Define and export highly targeted audience segments and B2B buying groups, or cleanse and augment your database with our extensive B2B company and contact data.

• Rely on True Influence’s Relevance Engine® for intent monitoring analytics to get a clear picture of the TAM and Total Active Demand (TAD) for your products and solutions.

• Gain unparalleled real-time intelligence on which programs and assets are delivering account, buying group and decision maker engagement with powerful intent insights, analytics and reports.

• Immediately trigger campaigns and outreach efforts through seamless, bi-directional integration with leading CRM and marketing automation platforms.

• Alert sales teams when accounts, buying groups or important new contacts become available or engaged.

• Micro target hard to reach segments, based on purchase journey stage, purchase intent, and extensive demographic filters.

• Drive sales and marketing alignment with clear insights on exactly which ABM targets, named accounts, and buying groups are actively in-market. Right-size your marketing and sales programs with new levels of confidence.

It’s integrated, account-based digital marketing made easy.

Get a quick overview of your demand generation performance on the ABM Marketing Cloud’s Home dashboard. At a glance you can quickly see:

• Total Active Market, developed by True Influence’s Relevance Engine™.•

• All your programs combined:

n Programmatic Display - DisplayBase®

n Content Syndication including Teleprospecting - PersonaBase® and ActiveBase®

• Engagements generated by ActiveBase intent-targeted teleprospecting and PersonaBase content syndication.

• Marketing and Sales qualified leads delivered by our intent-driven demand gen programs.

• Highly Qualified Contacts Exported to augment your B2B database.

• Buying Group, Account, Contact and Impressions performance over time.

ABM Marketing Cloud - Home

HOME

www.trueinfluence.com© 2020

Audience

Reached

967 Contacts Reached

Acc

oun

ts /

Co

ntac

ts /

Buy

ing

Gro

ups

Imp

ress

ions

Accounts Impressions Contacts Buying Groups

08/15/2019 11/03/2019 01/12/2020 03/22/2020 05/31/2020 08/09/2020

© 2008 - 2020 True Influence, LLC, All Rights Reserved.

Reach Trend Recent Engagements

160

120

80

40

0

4

3

2

1

0

967 Contacts Engaged 0 Leads Qualified 3,753 Contacts Exported

1,7440522522Engaged Qualified Esported

EngagementHome

PB

I

I

I

DB

Reports

In-Market AccountsLast updated: 1 minute ago2,312,624 + Build New Audience

ABC Company - CPM-Feb-Dec-2019-Integrated Marketing 1,986Leads Delivered

View All

4Target Accounts

3,830Target Accounts

3.6MImpressions Delivered

62KTarget Accounts

ABC Alert 1 - Refined Topics 05/2020 - Intent

ABC Alert 2 - Refined Topics 05/2020

Account Active

ABC Company - CPM-Feb-Dec-2019-Integrated Marketing

AUDIENCE

Define, estimate and target in-market segments from the Audience tab based on our intent-driven market intelligence. You can build segments based on intent topics, firmographic and technographic filters, and custom criteria based on integrations with leading marketing and sales automation systems. Quickly see how many business decision makers are in your segment and how the various filters you’ve set impact your available audience and the forecasted performance of your ABM demand-gen campaigns. Quickly preview and download an audience for data acquisition, or extend your segments and orchestrate programmatic display, content syndication or teleprospecting campaigns.

ABM Marketing Cloud - Audience

www.trueinfluence.com© 2020

“True Influence is a key factor in the success of our partnership. Working with them has been very smooth, and the True Influence team is able to work with us to launch new campaigns quickly and easily, and I know I can always count on them for fast response time!”

Tara Robertson Director of Demand Generation - Uberflip

Audience EngagementHome Reports

Marketing Cloud DataBaseBuild your audience by applying firmographic, demographic & other

B2B Data Coverage

The most important thing in B2B sales and marketing is accurate data. True Influence delivers the companies and contact records you need to reach, engage and activate the full buying journey. At True Influence, data quality isn’t just an idea - it’s an obsession.

True Influence Data Counts

Save Audience

© 2008 - 2020 True Influence, LLC, All Rights Reserved.

Firmographic

Industry

Employee Size

Revenue

Location

Demographic

Intent

Technographic

Target Accounts

Suppression

Custom

Audience Filter

Apply Reset

27.72M

1.5M

41.34M

609.9K

Total CompaniesUnique

In-Market CompaniesSpiking Intent

Total ContactsUnique

In-Market ContactsDirect Intent

Monitor your campaign performance from the Engagement tab.

The ABM Marketing Cloud not only reports on account-level activity but also contact-level engagement behavior for all campaign types (including programmatic display), allowing you to craft personalized re-targeting or multi-touch campaigns based on buying group role and other key factors. It’s an unparalleled level of visibility into how your display campaigns trigger engagement and create leads in account-based, integrated campaigns.

ENGAGEMENT

www.trueinfluence.com© 2020

REPORTS

Upload ABM and named account lists.

See exactly what’s happening at each of those target accounts – display clicks, high-funnel and engaged leads created, and key buying group contacts identified – all within the Reports tab. It’s the 360-view you need to successfully execute your ABM strategy.

ABM Marketing Cloud - Engagement and Reports

Audience EngagementHome Reports

© 2008 - 2020 True Influence, LLC, All Rights Reserved.

CT

R

Clic

ks

Imp

ress

ions

Impressions Clicks CTR

Clicks

Impressions

CTR

Weekly Time line

Aug 13, 2020 Aug 14, 2020 Aug 15, 2020 Aug 16, 2020 Aug 17, 2020 Aug 18, 2020 Aug 19, 2020

0.48%

0.32%

0.16%

0%

7.2

4.8

2.4

0

1.6 K

1.44 K

1.28 K

1.12 K

Engagement / The Channel Company-CPM-Jul-Aug-2020-MRA HPI EliteDesk

Impressions Ordered Impressions Delivered Progress Clicks CTR (%) Flight Dates

Dashboard Line Items Assets Analytics Upload Asset

60,000 70,366 117.26% 113 0.16%

ActiveSince: 7/16/2020 7:16 AM

End Date: 8/30/2020

Last Updated: 07/21/2020

paused

Impression / Click / CTRStatus

Edit Info

07/20/2020 12:00 AM - 8/30/2020 11:59 PM

Audience EngagementHome

Accounts with Intent (16/20)

Accounts with DisplayBase (1/20)

Accounts with PersonaBase (9/20)

Accounts with ActiveBase (1/20)

Account Activity

Account Activity Trends20 4000 20

Reports

© 2008 - 2020 True Influence, LLC, All Rights Reserved.

Reports

ABM Summary Start Date: 05/20/2020 X End Date: 08/20/2020 X Apply

Optimize every aspect of your account-based digital demand generation with daily campaign performance results – because you can’t wait until your program is over to see if you’re reaching the right people. See which accounts and buying group contacts are engaged with your content across all channels and programs, and shift resources to where you are having the most impact. The ABM Marketing Cloud elevates every aspect of your daily revenue operations and strategic planning.

HubSpot, and Salesforce ensure that the ABM True Influence Marketing Cloud intelligence is fueling every aspect of your revenue operations, every day. And our robust APIs support integration throughout your marketing operations.

Full-funnel channel managementMonitor, analyze, and orchestrate your account-based multi-channel strategies from a single, intuitive control center. Content syndication, demand generation, programmatic display, teleprospecting – it’s all here, in an integrated view of your complete customer engagement strategy.

Get the whole picture with advanced analytics and reportingView performance by audience segment, decision stage, and campaign asset. Compare industry and segment intent signals for your key products and solutions and get unequaled visibility into account-level performance of your digital campaigns. Customized, actionable campaign forecasts and advice are built directly into the ABM Marketing Cloud experience, helping you put our intelligence into action.

Our commitment to your success is personalAll ABM True Influence Marketing Cloud services and programs are backed up by our industry-leading Customer Support & Managed Service team, as well as our TripleCheck® lead verification guarantee. Your success is our success.

The ABM True Influence Marketing CloudTM in Action

www.trueinfluence.com© 2020

103 Carnegie Center, Suite 300Princeton, NJ 08540

1-888-223-1586

Optimize and manage campaigns in real timeRe-define audience segments, add programmatic display and content syndication assets, or enhance buying group models for campaigns mid-flight, or use powerful analytics to define future campaigns. Creating new ideal customer personas or adding firmographic filters to campaign criteria takes only a few seconds.

Discover and micro-target high-value audiencesThe ABM True Influence Marketing Cloud offers more than 15 segmentation filters for Purchase Intent, Buying Group, Demographic, Firmographic, and Technographic criteria. Coupled with our extensive TripleCheck® verified database of B2B contacts, these filters empower you to fine-tune audiences for one-on-one personalization and identify key buying group personas that may not already be on your radar.

Publish audience segments across multiple channelsWith just a single click, move high-performing audiences into exactly the right program at exactly the right stage. An account that’s highly responsive to a DisplayBase® digital campaign can immediately transition into a PersonaBase® content syndication program for further qualification with ActiveBase® voice outreach targeted for key decision-makers. You are in complete control.

Complete integration with your marketing technology stackOut-of-the-box integrations with industry-leading marketing automation platforms Eloqua, Marketo,