true influence: real results! danny brown vocus webinar
TRANSCRIPT
True InfluenceWith Danny Brown
TRUE INFLUENCEWEBINAR
DANNY BROWNAUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
TRUE INFLUENCEHow to:• Identify your brand’s true influencers• Tailor your influence campaigns around your customer’s
purchase life cycle• Deliver actual business results, ROI and customer lifetime
value from your influence campaigns
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
WHAT IS INFLUENCEMARKETING?
SO…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
Social Broadcasting?INFLUENCE IS…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
Social Popularity?INFLUENCE IS…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
Social Popularity EqualDOES INFLUENCE AND …
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
Social Popularity GenerateDOES INFLUENCE AND …
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
THE PROBLEM WITH INFLUENCE TODAY
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
“CHANGING BEHAVIOUR, THOUGHTS OR ACTIONS”
INFLUENCE…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
“MEASURABLY AFFECTING THE PURCHASE DECISION OF PROSPECTS”
INFLUENCE MARKETING…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL MEDIA WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL MEDIA WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL MEDIA INFLUENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL MEDIA INFLUENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
HOW DO WE IDENTIFY TRUE INFLUENCERS…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
REVERSE ENGINEER INFLUENCEMARKETING
WE…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
TRUE INFLUENCE
“The function of advertising is to sell. Successful advertising for any product is based on information about its consumers.” David Ogilvy
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
TRUE INFLUENCE IS MICRO
THE CUSTOMER IS THE INFLUENCER
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
THE PURCHASE LIFE CYCLE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
THE MICRO INFLUENCERS
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
THE ROLE OF THE SOCIAL CRM
Manage contacts
Find social profiles
Receive updates
RECOMMENDED TECHNOLOGY: TELLAGENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
RECOMMENDED TECHNOLOGY: APPINIONS
RECOMMENDED TECHNOLOGY: TRAACKR
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
RECOMMENDED TECHNOLOGY: SQUEEZECMM
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
RECOMMENDED TECHNOLOGY: ONEQUBE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
RECOMMENDED TECHNOLOGY: INNETWORK
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
COMPLEMENTARY TECHNOLOGY
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
MANAGING THE CAMPAIGN
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
THE LIFETIME VALUE OF TRUE INFLUENCE
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
QUESTIONS?
THANK YOU…
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
TRUE INFLUENCEWEBINAR
DANNY BROWNAUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
Thanks for attending!Next webinar:
More Followers,More Engagement,
Less Time!
on June 26, 1pm ETwith
Guy Kawasaki
Thanks for attending!
#VocusWebinar @vocus
The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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