truenergy investor deck
TRANSCRIPT
RE-HYDRATE(Electrolytes)
RE-ENERGIZE(Green Tea Extract)
RE-VITALIZE(Vitamins)
PROBLEMARTIFICIAL
(Sucralose &Caffeine)
UNORIGINAL(Lack of
Differentiation)
OVERLOADED(5 Hour Energy
8333% B12)
HealthBenefits:IncreasedCogni5on+FatBurner+PerformanceBenefits
GREEN TEA CAFFEINE
SYNTHETIC CAFFEINE250 mg caffeine
100 mg caffeine
JITTERS
CRASH
JITTERS
CRASH
SMOOTHBOOST
SMOOTHBOOST
ELECTROLYTES
ELECTROLYTES
SODIUM POTASSIUM
MAGNESIUM CALCIUM CHLORIDE
More than Gatorade
VITAMINSA C D E
B2 B3 B5 B6 B9 B12 More than Vitamin Water
Expectedtogrowata
+8.3%CAGRfrom2015–2020
Salesforecastto
DOUBLEoverthenextfiveyears
In2014
+6.4%forvolume
sold
SPORTS DRINKS TEAS
USA MARKET
BeverageMarke5ngCorpora5on www.kusi.comwww.teausa.com
ENERGY DRINKS
$730M
5 HOUR ENERGY
NEXT 7 COs
$35M
2014MARKET
SIZE USA Shot Revenues
Source: Caffeine Informer
ORIGINAL FORMULA
INNOVATIVE PACKAGING
UNIQUE LABEL DESIGN
KICKSTARTER
Goal CollectedPreorders
$20,000 $22,7232,792
TRACTION
VALUATION
PreviousRaise$72K
Previous Valuation$1.03M
CurrentRaise
$300K Pre-MoneyValuation
$3M
$300k RAISE
2nd Production RunSmart WarehousingNorth East Expansion SM Marketing Hire Sales Team
ELITE GYMS: CREATE A PREMIUM
BRAND
SOCIAL MEDIA: TRU ATHLETES ON
TARGET: ACTIVE, ATHLETES, & HEALTH CONSCIOUS
MARKETING STRATEGY
NYC MICRO LAUNCH GOALS
STEVELONGCROSSFITTRAINER
LISAWANGFORMEROLYMPIAN
TJWRIGHTFORMERNFLPLAYERTHE
ELITEATHLETEKNOWS
BEST
“TRUEnergy is the sports drink of the future.”
“Athletes need a drink like this…”
“TRUEnergy is perfect for CrossFit athletes. We are always looking for
a natural edge.”
MATHIASKAUFMANNR&D
RYANFOSS-SKIFTESVIKPARTNER
JACKMCNAMARACEO,CO-FOUNDER
TEAM
ROBERTAVAKIANCMO,CO-FOUNDER
BRANDAMBASSADORPROGRAM
ANDREWIVECOO,PECHTERPOLLS
MIGUELMOURECEO,ENIMAXDI
ADVISORS & PARTNERS
POLARBEVERAGESKEYADVISOR
CYCFITNESSPARTNER
JEFFEREYBINDERCEO,CLSHOLDINGSINC.