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TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013 Cree, Inc. All rights reserved. Cree® and the Cree logo are registered trademarks of Cree, Inc. Giuliano Cassataro November 2013

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Page 1: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

TrueWhite® Technology

A new way to generate white light enabling the best efficacy and the highest quality light

•CREE CONFIDENTIAL AND PROPRIETARY© 2013 Cree, Inc. All rights reserved.

Cree® and the Cree logo are registered trademarks of Cree, Inc.

Giuliano CassataroNovember 2013

Page 2: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

RGB Blue LED + Phosphor

Pros:• Tunable CCT,

colors• Any color

possible

Cons:• Difficult to

control• Low CRI (<50)• Lowest LPW

efficacy

Pros:• Single LED type• Easy to control• Easy secondary

optics• Good CRI (~90)

Cons:• Good efficacy

Pros:• Highest

efficacy (+20-30% v. blue + phos*)

• Highest CRI (>90)

Cons:• Complicated

to control

Four Ways To Produce White Light with LEDs

Blue LED + “Remote” Phosphor

+

“BSY” + Red

Pros:• +5-10%

efficacy v. blue + phos

• Good CRI (~82)

• Easy to control

Cons:• High cost due

to complex LED binning

• Rigid form factors* Achievable system efficacy @3000K, varies somewhat by application

pg. 2Copyright © 2011, Cree, Inc.

Page 3: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

Cree TrueWhite® Technology with 90+ CRI

Blue-Shifted Yellow (BSY) LEDs

Red-Orange LEDs

Beautiful High-

CRI White Light!

Patented Color Mixing

& Control System

Avg = CRI

Typ

ica

l Co

lor

Re

nd

erin

g

No

rma

lize

d R

ad

ian

t F

lux

Wavelength (nm)

Ra R1 R2 R3 R4 R5 R6 R7 R8 R9 R10R11R12R13R140

20

40

60

80

100

120

Typical 18W CFLLMR2/LMR4 700 3000KLMR4 1000 3000KLMH6 3000KLMH2 850/1250 3000K

3503774044314584855125395665936206476747017287557820

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1Typical 18W CFLLMH6 2900lmLMR2/LMR4 700lmLMH6 2000lmLMR4 1000lmLMH2 1250lmLMH2 850lm

Copyright © 2013, Cree, Inc. pg. 3Confidential

Page 4: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

What is Cree TrueWhite® Technology?

True White™ LED Lighting – 44 Total Watts

• Cree unique advantage based on mature and patented technology from Cree:

– A better way to generate white light that utilizes a patented mixture of unsaturated yellow and saturated red LEDs.

– No compromise between energy efficiency and light quality.

– Proprietary optics yield uniform, comfortable appearance. Pixelation and direct view of LEDs is eliminated.

B

ette

r E

ner

gy

Eff

icie

ncy

Better Light Quality

Cree LED Module with TrueWhite® Technology

Incandescent

Fluorescent

Cree TrueWhite™ Advantage

Copyright © 2010, Cree, Inc. pg. 4

Page 5: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013
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Page 6: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

Cree Modules Value During Product Design

•Simplifies driver design

•Eliminates lumen inconsistencies with CCT

Constant Power & Lumens For All CCTs

CCT 4000K 3500K 3000K 2700K

Lumens 1250 lm 1250 lm 1250 lm 1250 lm

Power 12.9W 12.9W 12.9W 12.9W

Efficacy 97 LPW 97 LPW 97 LPW 97 LPW

Example: LMH2 –1250 lm

Page 7: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

Unparalleled efficacy & quality of light available in fully integrated modules

• Beautiful 90+ CRI light in 4000K, 3500K, 3000K & 2700K

• Delivers 97 - 108 LPW efficacy across all CCT & lumen options

• Unique Driver Compatibility Program recommends tested drivers

• 5 year warranty, even with third-party drivers

• Aluminum housing provides thermal design flexibility

LMH2 LED Modules

Beam Angle:

82°

LES: 60 mm, round

LMH2 Flat Lens

Beam Angle:

100°

LES: 60 mm, round

LMH2 Dome Lens

Lighting Apps

Non-Directional

Directional

Downlight

Linear

Outdoor/High Bay

Portable

Page 8: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

ONE Platform, Many Applications – Next Generation

Module LMH2 Dome & Flat

CCT (K) 2700, 3000, 3500, 4000

CRI 90+ 90+

Lumen Options (lm)

850 1250 2000 3000 4000

6000 8000

Efficacy (LPW) 97 108 85 80

Same optical aperture and mechanical interface

Applications

ResidentialRetrofit

HospitalityLight

Commercial

CommercialRetail

HospitalityAirports

CommercialRetail

HospitalityAirports

Incumbent Replacement

Inc: 60W, 75WHalogen:

PAR, BR, T4

CFL: 26W, 2x32WHID: ED17, T6 39W – 70W

100-150W Metal Halide

Coming Soon!

ONE platform = ONE set of tools

Page 9: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

ONE Design Enables many end products from one tooling• Same light source for all general lighting• Eliminates need to mix LED with other light

sources in a space

Cree LED Modules: The Power of ONE

ONE Light Source Provides all the best features of lighting technology• High lumen output• High efficacy • Consistent light output & efficacy across all CCTs• High CRI• Dimmable• Instant-on

ONE LIGHT DONE RIGHT

ONE Partner Leading LED technology built-in5-year warrantyProven third-party driver support

Page 10: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

LMH2: What Does it all Mean?

30’- 50’ ceilings

20’- 40’ ceilings

15’- 40’ ceilings

15’ - 30’ ceilings

10’ - 20’ ceilings

8’ - 12’ ceilings

8000LM LMH2150W HID500W Quartz

6000LM LMH2100W HID400W Quartz70W CFL

4000LM LMH270W HID57W, 2x42W CFL250W Quartz

3000LM LMH250W HID42W, 2x26W CFL200-300W Inc/Hal

2000LM LMH239W HID32W CFL150-250W Inc/Hal

850-1250LM LMH220W HID18-26W CFL75-150W Inc/Hal

Shopping Malls/Retail Airports

Retail/ BoutiqueOffice Showrooms (Auto, furniture)

Conference Hall HomesLow Ceiling Retail (pharmacy)

Hospitalities Homes Hotels Restaurants

Page 11: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

© 2013 Cree, Inc.All rights reserved. 2

Increasing Lumen Levels More Applications

4000 lm

38W

70W CMH

2x32WCFL

250WQuartz

10m ceilings

6000 lm

71W

100W CMH

--- 400WQuartz

12m ceilings

3000 lm

31W

50W CMH

42WCFL --- 8m

ceilings

2000 lm

21W

35WCMH

32WCFL

250WIncand.

6m ceilings

1250 lm

13W

20WCMH

26WCFL

150WIncand.

4,5m ceiling

850 lm9W

--- 18WCFL

75WIncand.

3m ceilings

Page 12: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

Cree Modules Value During Product Re-Design

•Protects investment in most expensive system components

Future Leveraged Technology

SAME lumens SAME equivalency

SAME form factor SAME brackets

SAME optics SAME reflectors

LOWER power LONGER lifetime

LOWER price MORE margin

New generations of Cree Modules will provide:

Page 13: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

Unique Value of Cree LED Modules

Overcoming the Time Factor:

• ONE light source design that protects your investment in product design

– Form factor, light output, optics, electrical

• Open ecosystem

– Third-party driver recommendations and no proprietary cables

• The Faster we can get our customers to the market, the faster we all win!

Time

LED Light Source Design

Product Design

Production

Cost

Time

Product Design

Production

Cost

Page 14: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

26W CFL LMH2

Light Source

Lumens 1800 lm 1250 lm

CRI 82 90+

Luminaire

Efficiency 61.6% 90%

Lumens 1109 lm 1125 lm

Efficacy 37 LPW 75 LPW

Power 30W 15W

Design Example: 8” Specular Downlight (LMH2)

Page 15: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

70W Ceramic Metal Halide Design Solution

Comparison lamp:

GECMH70/U/830/MED

LED Mean = L85

70W CMH LMH2-4000

Light Source

Initial Lumens 6300 lm 4000 lm

Mean Lumens 4100 lm 3400 lm

CCT 3000K 3000K

CRI > 80 > 90

Luminaire

Fixture Efficiency 65% 88%

Lumens 2665 lm 2992 lm

Power W/Elec 80 W 43 W

Luminaire Efficacy 33 LPW 69 LPW

Lifetime

Avg Rated Life 16k hrs 50k hrs L70

Warm-up time 3 min Instant

Hot Restart Time 15 min Instant

Page 16: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

What is Sunset Dimming?

Sunset Dimming accurately simulates the dimming profile of an incandescent lamp using LEDs

– Follows the black body line from 2700K to 1800K

– At 1800K similar in color as candle light, sunset, and sunrise

– Color changes naturally just as an incandescent Light Bulb

• First Lighting Solution to replace the incandescent bulb with no compromises!

– Quality of Light 90+ CRI

– Efficiency of LED 95 LPW

– Dimming of incandescent light bulb

– Full family of Lumen values

Page 17: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

No-Compromise Dim-To-Warm: Sunset Dimming

• Smooth transition from 2700K to 1800K• High CRI throughout dimming• Can dim to 1% brightness• TRIAC dimmer compatibility

Dimming experience similar to incandescent

• >80% energy savings vs incandescent• Stays efficient while dimmed• 50x longer lifetime

Brings all the benefits of LED technology

• Available in 4 lumen levels• Same form factor & ecosystem• White appearance when off

Delivered through LMH2 platform

Page 18: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

Cree LED Modules: Two Dimming Choices

WhiteLight

Maintains consistent color across entire dimming range

Keeps colors natural

Wide dimming range with smooth transitions

Sunset

Provides rich, warm dimming from 2700K down to 1800K

Creates an intimate atmosphere.

Reduced power load when dimmed

Page 19: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

0.00 0.20 0.40 0.60 0.80 1.001500

1700

1900

2100

2300

2500

2700CCT vs %LF

LMH02 1250

INCANDESCENT

%LF

CC

T

Sunset Dimming Curve

2700K3000K 1800K

0.37

0.38

0.39

0.40

0.41

0.42

0.43

0.44

0.45

0.46

0.47

0.44

0.45

0.46

0.47

0.48

0.49

0.50

0.51

0.52

0.53

0.54

0.55

0.56

0.57

CCy

CCx

Page 20: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

LMH2 vs. Incandescent

0.00 0.20 0.40 0.60 0.80 1.00 1.201500

1700

1900

2100

2300

2500

2700

CCT vs %LF

LMH02 1250

INCANDESCENT

%LF

CC

T

0.0% 50.0% 100.0%0

20

40

60

80

100

120

Efficacy

60W Incandescent

Power %E

ffica

cy (

Lm

/W)

• Natural Color Changing

• Energy saving

Page 21: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

ONE Platform, Many Applications

Module LMH2 Dome & Flat

CCT (K) 2700, 3000, 3500, 4000 3000, 3500, 4000

CRI 90+ 90+

Lumen Options (lm)

850 1250 2000 3000 4000

6000 8000

Efficacy (LPW) 97 108 85 80

Same optical aperture and mechanical interface

Applications

ResidentialRetrofit

HospitalityLight

Commercial

CommercialRetail

HospitalityAirports

CommercialRetail

HospitalityAirports

Incumbent Replacement

Inc: 60W, 75WHalogen:

PAR, BR, T4

CFL: 26W, 2x32WHID: ED17, T6 39W – 150W

100-150W Metal Halide

1 platform = 1 set of tools

Sunset Dimming will be available in October

Page 22: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

Sunset Dimming: Saves Energy & Maintains Ambiance

Theaters

Conference Halls

Reception Halls

Restaurants

Homes

Bars

Page 23: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

The Module LED Solution

Sunset Dimming Modules

LMH2-850

LMH2-1250

LMH2- 2000

LMH2-3000

CCT 2700 K to

1800 K

2700 K to1800 K

2700 K to1800 K

2700 K to1800 K

Modules

LMR2-650

LMR2-750

LMH2-

850

LMH2-1250

LMH2-

2000

LMH2-3000

LMH2-4000

LMH2-6000

LMH2-8000

CCT

2700 K3000 K3500 K4000 K

2700 K3000 K3500 K4000 K

2700 K

3000 K

3500 K

4000 K

2700 K3000 K3500 K4000 K

2700 K3000 K3500 K4000 K

2700 K3000 K3500 K4000 K

2700 K3000 K3500 K4000 K

2700 K3000 K3500 K4000 K

2700 K3000 K3500 K4000 K

13 DIFFERENT SOLUTIONS, ONE PLATFORM

Page 24: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

ONE Design Enables many end products from one tooling• Same light source for all general lighting• Eliminates need to mix LED with other light

sources in a space

Cree LED Modules: The Power of ONE

ONE Light Source Provides all the best features of lighting technology• High lumen output• High efficacy • Consistent light output & efficacy across all CCTs• High CRI• Dimmable• Instant-on

ONE LIGHT DONE RIGHT

ONE Partner Leading LED technology built-in5-year warrantyProven third-party driver support

Page 25: TrueWhite® Technology A new way to generate white light enabling the best efficacy and the highest quality light CREE CONFIDENTIAL AND PROPRIETARY © 2013

Thank you!