truste – overview of privacy services & data privacy management platform

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CONTACT US US: 888.878.7830 www.truste.com | EU: +44 (0) 203 078 6495 www.truste.co.uk POWERING TRUST IN THE DATA ECONOMY TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. All TRUSTe solutions are engineered to enable businesses to continuously develop new and innovative products and marketing programs while adhering to best practices for providing customers with transparency, choice and accountability regarding the collection and use of personal information. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimize compliance risk. DATA PRIVACY MANAGEMENT PLATFORM All TRUSTe products are powered by our robust cloud-based data privacy management platform. Enabling you to build trust, drive engagement, and maintain compliance across all your online channels. From Websites to Cloud/SaaS Platforms to Mobile Apps to Behaviorally Targeted Ads. TRUSTE ENABLES COMPANIES TO SAFELY COLLECT AND USE CUSTOMER DATA TO POWER THEIR BUSINESS. W E B C L O U D M O B I L E A P P S A D S Compliance Controls TRUSTed Ads - Desktop - Mobile - Device Recognition TRUSTed Consent Manager Monitoring Tools TRUSTe Monitoring - Web - Ads - Apps EU Cookie Audit Dispute Resolution Assessments / Certifications Assessments - Enterprise Privacy - EU Safe Harbor, BCRs Certifications - TRUSTed Websites - TRUSTed Apps - TRUSTed Cloud - Kids / COPPA - APEC WEB ADS CLOUD MOBILE DATA Data Privacy Management Platform CONTROL CERTIFY MONITOR ASSESS P o w e r i n g T r u s t

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TRUSTe is the leading global Data Privacy Management (DPM) Company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. Visit http://www.truste.com/ for online privacy solutions.

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Page 1: TRUSTe – Overview of Privacy Services & Data privacy management platform

CONTACT US US: 888.878.7830 www.truste.com | EU: +44 (0) 203 078 6495 www.truste.co.uk

POWERING TRUST IN THE DATA ECONOMYTRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data

economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and

advertising channels.

Our cloud-based Data Privacy Management Platform delivers innovative technology products, including

website monitoring and advertising compliance controls - along with privacy assessments and certifications.

All TRUSTe solutions are engineered to enable businesses to continuously develop new and innovative

products and marketing programs while adhering to best practices for providing customers with

transparency, choice and accountability regarding the collection and use of personal information.

More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on

our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user

engagement and minimize compliance risk.

DATA PRIVACY MANAGEMENT PLATFORMAll TRUSTe products are powered by our robust cloud-based data privacy

management platform.

Enabling you to build trust, drive engagement, and maintain compliance

across all your online channels.

From Websites to Cloud/SaaS Platforms to Mobile Apps to Behaviorally

Targeted Ads.

TRUSTE ENABLES COMPANIES TO SAFELY COLLECT AND USE CUSTOMER

DATA TO POWER THEIR BUSINESS.

WEB — CLOUD —

MO

BILE —

APPS — ADS

Compliance Controls

• TRUSTed Ads -  Desktop -  Mobile -  Device Recognition

• TRUSTed Consent Manager

Monitoring Tools

• TRUSTe Monitoring -  Web -  Ads -  Apps

• EU Cookie Audit • Dispute Resolution

Assessments / Certifications

• Assessments -  Enterprise Privacy -  EU Safe Harbor, BCRs

• Certifications -  TRUSTed Websites -  TRUSTed Apps -  TRUSTed Cloud -  Kids / COPPA -  APEC

WEB ADS

CLOUD MOBILE

DATA

Data Privacy Management Platform

CONTROLCERTIFY MONITORASSESS

Powering Trust

Page 2: TRUSTe – Overview of Privacy Services & Data privacy management platform

CONTACT US US: 888.878.7830 www.truste.com | EU: +44 (0) 203 078 6495 www.truste.co.uk

TRUSTe DATA PRIVACY MANAGEMENT PLATFORMComprehensive set of products and services to address all your data privacy management needs.

PRIVACY ASSESSMENTSA comprehensive audit of your data collection and usage practices powered by information gathered from TRUSTe’s

privacy-monitoring technology. Your data management practices are reviewed against our Privacy Program

Requirements and outlined in a detailed Privacy Assessment Findings Report. The TRUSTe Privacy Program

Requirements are based on a combination of regulatory requirements, industry programs, and recognized best practices.

PRIVACY CERTIFICATIONSThe TRUSTe Certified Privacy Seal is awarded to all businesses who successfully complete a Privacy Assessment and

implement the required changes. Successful businesses are awarded the TRUSTe Certified Privacy Seal which they can

display on all certified websites, apps, and platforms. TRUSTe is the #1 privacy brand and our Certified Privacy Seal is

recognized globally by consumers, businesses, and regulators as demonstrating privacy best practices.

WEBSITE MONITORING SERVICEWhen your business is spread across the digital ecosystem, it is crucial to understand what tracking activity your

customers are exposed to and how this impacts site performance or data leakage through unauthorized re-targeting.

The TRUSTe Website Monitoring Service identifies and analyzes all tracking activity on your site providing first and

third party tracking details and delivering a range of information including tracker risk score, tracker type, performance

impact, full daisy chains and much more.

TRUSTED ADSIncrease your advertising ROI by 50-100% with the leading DAA-approved privacy management solution serving billions

of daily impressions worldwide across desktop and mobile app ads. TRUSTed Ads is easy to implement and provides

reliable, scalable and cost-effective compliance with the DAA and EDAA Self-Regulatory Programs. Whether you’re an

advertiser, publisher, or ad network, TRUSTed Ads will enable you to realize the ROI benefits of behavioral advertising

while protecting your brand and building customer/partner trust.

TRUSTED CONSENT MANAGER (EU)Ensure compliance with the EU Cookie Directive and increase customer trust by providing a way for users to manage

tracking activity on your site. Businesses marketing to EU customers must comply with the EU Cookie Directive which

requires website operators to obtain consent before placing cookies and other tracking technologies on a user’s

computer or device. TRUSTed Consent Manager is a robust solution to address EU Cookie Directive compliance that is

easy to implement, supported by a robust technology infrastructure, and in use by top brands worldwide.

All TRUSTe Monitoring and Control products are conveniently accessible via a robust/user-friendly Management Portal

where you have centralized access to set up, manage and view campaigns, monitoring jobs, compliance reports, key

statistics, alerts and much more!

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LEARN MORE TRUSTe can help you power trust and protect your brand.

888.878.7830 | www.truste.com www.truste.eu | +44 (0) 203 078 6495 © TRUSTe, Inc. 2013 All Rights Reserved.