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    DIGITALSTRATEGY

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    WHAT PEOPLE TO FOCUS AND

    WHO CAN BENEFIT FROM YOUR 

    SERVICES? 

    1.

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    25-65

     Years

    AGE

    MaleFemale

    GENDER

    SEC – A!A

    SEC – "!"

    INCOME

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    WHERE DO YOUSTAND IN

    FRONT OFCOMPETITORS#

    2.

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    USP

    FIRST MO"ILEAPPLICATION

    INSTANT AUTHENTIC

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    F$rs% m&'$le a((l$)a%$&* %+a%e*a'les $*,$$,.al er$/)a%$&*

    I*s%a*% er$/)a%$&* re(&r%

    P&0er &1 Aa,+aar 1&r $,e*%$%er$/)a%$&*

    La)3 &1 'ra*, a0are*ess

    Mar3e%$*4 a*, a,er%$s$*4 $slesser %+a* )&m(e%$%$e'ra*,s

    "$4 )&m(e%$%&rs 0$%+lar4e ,a%a'ase

    Pe*e%ra%$&* &1 *e0(laers

     a*, (re,&m$*a*% (laers

    er$/e, )ar, s%re*4%+

    Real %$me ,a%a $*1&rma%$&*

    Gr&0%+ &1 $*%er*e% smar%(+&*e .sers

     T

    S

    0

    &

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    COMPETITORS

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    WHAT WILL "E THE PILLARS 

    OF OURSTRATEGY#

    3.

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    WHATMATTERS

    STUDY LISTEN ENGAGE INFLUENCE ACTIATE

    7 2 8 9

    CUSTOMEROICE

    PEOPLEDECISIONMA:ERS

    REENUEOPPORTUNITY

    S%., %+e)&m(e%$%$&*!%+e %&&ls

    %re*,s;

    L$s%e* 1&r 0+a%&.r mar3e%

    0a*%s %& +ear;

    We ,&*

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    HOW WILLSTAND OUT 

    WITH OURCONTENTSTRATEGY#

    4.

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    C&*%e*%%+a% TELLS aSTORY! a*,a,,ress %+e)&m(le? l$1e

    (r&'lems(e&(le+ae;

    C&*%e*%%+a% CALLS

    %&EMOTIONS!4ra*, s)&(e&1 e?(l&r$*4%+e em&%$&*

    s(e)%r.m

    C&*%e*%%+a%

    INSPIRES DRIESACTION

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    SERICE$*s%ea, &1

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    rearmsa*,

    )&*/rmsPOSITIE

    "ra*,ass.m(%$&*

    s

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    WHAT DIGITALSTRATEGY

    HELP INACHIEINGO"BECTIES#

    5.

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    SHORTTERM

    (2016

    MID TERM(2016!1"

    LONG TERM(201"

    #$%&')

    BRAND A*ARENESSLa.*)+ )am(a$4*sD$4$%al 1&&%(r$*%s &* 1&).se,(la%1&rms D$4$%al me,$a '.rs%Ne0sle%%er ReleaseA.,$&-$s.al C&*%e*%

    FLAGSHIP INITIATIVESRe4.lar ,$4$%al )am(a$4*sP$)3$*4 a )a.se a*, 0&r3$*4%&0ar,s $%

    INFLUENCING DECISIONMA+ERS

     Tal3s:*&0le,4e s+ar$*4

    "l&44$*4Ca.se – s.s%a$*a'$l$%

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    Deel&(me*% a*, ,e(l&me*% &1 a 'ra*,e, ema$ler;

    De(l&e, %& a sele)% ma$l$*4 l$s% &1 $*,.s%r $*.e*)ers a*,)&r(&ra%e ,e)$s$&* ma3ers;

    NEWSLETTER

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    Ne0sle%%er %& 1ea%.re

    I*s$,er Ne0s U(,a%es

     Tes%$m&*$als

    Pa)3a4e ,eal &1 %+e m&*%+

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    ANIMATED CREATIEUTILITY

    STORYTELLING

         T      O     P     I      C     A     L

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    SOMECONCEPTS TO 

    START OF WITH

    6

    .

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    C#$/,7 N#7,

    O*e $* ,es(era%e *ee, ma ,e)e$e &. a*, %+a%

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    A ma* a% a 1arm +$r$*4 s+ee(

    I* %+e J.e.e &1 s+ee( &. see a 0&l1 s%a*,$*4

    F$*all %+e 0&l1 rea)+es %+e %a'le T+e a((l$)a%$&* sees %+e res.me &1 %+e 0&l1 0$%+%+e (+&%& &1 s+ee( I*%er$e0er - H&0 m.)+ m$l3 0$ll &. 4$e me#

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    Don’t let the disguise deceive you

    D#%$#& ! T'8)7 ID

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    C#$/,7 N#7,We $*%e*, %& s+&0)ase a ,a $* %+e l$1e &1 a*&r,$*ar 4. a*, %+e 0$,e s(e)%r.m &1s%ra*4ers +e )&mes a)r&ss; We mee% a*, 0&r30$%+ a l&% &1 (e&(le eer ,a! m&s% &1 %+e %$mes

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    D#%$#& ! T'8)7 ID

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    WHATADVERTISMEN

    TS TO RUN ANDWHERE# 

    "

    .

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    We's$%e Cl$)3

    AD O"BECTIE

    Pa4e P&s% Pr&m&%$&*

    A((l$)a%$&* I*s%all

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    We's$%e Cl$)3

    AD O"BECTIE

    Pa4e P&s% Pr&m&%$&*

    A((l$)a%$&* I*s%all

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    We's$%e Cl$)3

    AD O"BECTIE

    $e0s

    "ra*, Re)all

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    OTHER PLATFORMS TO

    FOCUS

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     THAN: YOU