trustid digital strategy ce
TRANSCRIPT
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DIGITALSTRATEGY
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WHAT PEOPLE TO FOCUS AND
WHO CAN BENEFIT FROM YOUR
SERVICES?
1.
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25-65
Years
AGE
MaleFemale
GENDER
SEC – A!A
SEC – "!"
INCOME
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WHERE DO YOUSTAND IN
FRONT OFCOMPETITORS#
2.
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USP
FIRST MO"ILEAPPLICATION
INSTANT AUTHENTIC
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F$rs% m&'$le a((l$)a%$&* %+a%e*a'les $*,$$,.al er$/)a%$&*
I*s%a*% er$/)a%$&* re(&r%
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La)3 &1 'ra*, a0are*ess
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"$4 )&m(e%$%&rs 0$%+lar4e ,a%a'ase
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0
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COMPETITORS
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WHAT WILL "E THE PILLARS
OF OURSTRATEGY#
3.
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WHATMATTERS
STUDY LISTEN ENGAGE INFLUENCE ACTIATE
7 2 8 9
CUSTOMEROICE
PEOPLEDECISIONMA:ERS
REENUEOPPORTUNITY
S%., %+e)&m(e%$%$&*!%+e %&&ls
%re*,s;
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0a*%s %& +ear;
We ,&*
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HOW WILLSTAND OUT
WITH OURCONTENTSTRATEGY#
4.
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C&*%e*%%+a% TELLS aSTORY! a*,a,,ress %+e)&m(le? l$1e
(r&'lems(e&(le+ae;
C&*%e*%%+a% CALLS
%&EMOTIONS!4ra*, s)&(e&1 e?(l&r$*4%+e em&%$&*
s(e)%r.m
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s
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WHAT DIGITALSTRATEGY
HELP INACHIEINGO"BECTIES#
5.
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SHORTTERM
(2016
MID TERM(2016!1"
LONG TERM(201"
#$%&')
BRAND A*ARENESSLa.*)+ )am(a$4*sD$4$%al 1&&%(r$*%s &* 1&).se,(la%1&rms D$4$%al me,$a '.rs%Ne0sle%%er ReleaseA.,$&-$s.al C&*%e*%
FLAGSHIP INITIATIVESRe4.lar ,$4$%al )am(a$4*sP$)3$*4 a )a.se a*, 0&r3$*4%&0ar,s $%
INFLUENCING DECISIONMA+ERS
Tal3s:*&0le,4e s+ar$*4
"l&44$*4Ca.se – s.s%a$*a'$l$%
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Deel&(me*% a*, ,e(l&me*% &1 a 'ra*,e, ema$ler;
De(l&e, %& a sele)% ma$l$*4 l$s% &1 $*,.s%r $*.e*)ers a*,)&r(&ra%e ,e)$s$&* ma3ers;
NEWSLETTER
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Ne0sle%%er %& 1ea%.re
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Tes%$m&*$als
Pa)3a4e ,eal &1 %+e m&*%+
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ANIMATED CREATIEUTILITY
STORYTELLING
T O P I C A L
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SOMECONCEPTS TO
START OF WITH
6
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WHATADVERTISMEN
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AD O"BECTIE
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OTHER PLATFORMS TO
FOCUS
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THAN: YOU