tsbc small business strategy one page… · lead generation generate qualified leads into the sales...
TRANSCRIPT
WHAT
Strategy alignmentLead Generation
Generate qualified leads into the sales
channel
BUILD CURRICULUM
• Outline targets• Identify triggers/pain
points based on needs• Align to products• List SEO driven content
that matches the above criteria
• Determine success criteria/ROI
ALIGN TO SALES CHANNEL
• Identify the current sales funnel and user experience
• Enable the collection of customer data
• Enable a customer contact strategy and execute
AMPLIFY
• Syndicate content into the support channel
• Run workshops• Offer webinars• Hold competitions• Send an e-newsletter• Give to branches/call center• Use as on-boarding tools• Seed across product web pages• Deploy in social media• Use as case studies and ‘heroes’ • Train front line• Engage the accounting sector
CREATE CONTENT
• Create free content to generate traffic and qualify leads
• Align to the curriculum• Created gated content that
requires registration• Unlock PDF content
Consistent, connected, personalized help & life events based conversations leading to effortless
interactions via channels of choice.