tsri webinar: the power of online video

20
Technology Sales Resource Interactive (TSRI) Unleash the Power of Video in your IT Marketing Efforts

Upload: barbara-alba

Post on 08-May-2015

614 views

Category:

Business


0 download

DESCRIPTION

Online Video is exploding, fueled by statistics that demonstrate its power to engage and hold the attention of prospects and clients. In the webinar, developed and conducted by Barbara Alba on behalf of TSRI, we review the landscape of online video and offer recommendations for its use both online as well as in traditional marketing settings.

TRANSCRIPT

Page 1: TSRI Webinar: the Power of Online Video

Technology Sales Resource Interactive (TSRI)

Unleash the Power of Video in your IT Marketing Efforts

Page 2: TSRI Webinar: the Power of Online Video

Today’s Agenda

• The explosive growth of online video• Why online video is relevant in the IT/B2B marketing space• Options/formats for video production• Delivering your video message• Best practices to maximize the ROI of your video message

Page 3: TSRI Webinar: the Power of Online Video

The Explosive Growth in Online Video

A 2011 CISCO study predicts that video will increase from

30% of online traffic to 90% by 2013.

From 2011 to 2012, the number of videos watched increased by

660%.

84% of the 179 million U.S. internet users watched 38 billion videos & 7.5 billion

video ads in Feb. ’12 alone.

Page 4: TSRI Webinar: the Power of Online Video

Why is this Explosive Growth Happening?

Ever-improving technology and

increasing bandwidth has

allowed for faster video downloads

Conversely,

Video has driven the need for ever-

increasing bandwidth and

improved technology

Page 5: TSRI Webinar: the Power of Online Video

Why is this Explosive Growth Happening?

Society is on overload from the written word…..

Averages for U.S. Adults (2011):41.5 texts per day

105 business emails per day89 websites per month

60 hours online per month24 minutes per day on social media

Page 6: TSRI Webinar: the Power of Online Video

• 75% of senior execs watch work-related videos at least weekly

• 80% have increased their viewing over the last year• More than half share videos with colleagues at least

weekly• 65% visited a vendor's website based on a video• 42% made a business purchase decision based on a video• 59% prefer video when the same material is available in

either print or video

The majority of executives now prefer video vs. the written word

2010 study of online video use by 300 C-level executives conducted by Forbes Insight and Google.

Page 7: TSRI Webinar: the Power of Online Video

Bottom Line: Video Works!

• Properly optimized video can increase the chances of a front page Google listing by 53%

• Video in email marketing can increase click-through rates by over 96%

• While the average time that someone spends on a website is 48 seconds, that time period increases to 5 minutes and 50 seconds when a video is present

Page 8: TSRI Webinar: the Power of Online Video

Bottom Line: Video Works!

• A well-produced video increases information retention by 50% and speeds up buying decisions by 72% over a print brochure

• Viewers are 6 times more likely to respond to an offer for more information

• 40% of prospects who watched a marketing video watched it with other professionals

• In cases where a video is sent to them in error, 50% of recipients will passed it on to the right person in their company

• Opportunity for “viral” marketing

Page 9: TSRI Webinar: the Power of Online Video

IN SUMMARY:

• The online video is exploding, thanks to technology advances

• Business executives are increasing using video as a critical information source.

• Study after study has demonstrated that video can have a dramatic impact on time spent on websites, click-through rates in email marketing, shorter time periods for decision making and information retention

Page 10: TSRI Webinar: the Power of Online Video

• Walk-on Video• “Framed Out” Video• Live Video Conferencing• Video in Email Marketing• Video in Corporate Presentations• Interactive Video/Multi-Media Presentation• Video Blogs• Video Advertising (pre-roll, site sponsorships)

Options and Formats for Video Production

Page 11: TSRI Webinar: the Power of Online Video

• Product Demonstrations• Product/Solution Education for Prospects• Company Overview• Training Videos• Customer/Client Testimonials• Subject Matter Expert Interview• Product/Solution/Program Announcements• Recruitment Videos (employees, channel partners, etc.)

• “How to” Videos

Content Options and Formats for Video Production

Page 12: TSRI Webinar: the Power of Online Video

Creative Approach/Production Style

Dramatization Unscripted client testimonial

On-Screen Company Spokesperson

Paid Company Spokesperson

Full Screen Graphics/Animation

Interviews with company employees

Page 13: TSRI Webinar: the Power of Online Video

Case Study: Salesforce

Salesforce Video

Page 14: TSRI Webinar: the Power of Online Video

Latest Innovation: The TSRI Video Messenger

This technology breakthrough combines the intrigue of a dimensional mailer, with the added “wow” factor of an embedded

LCD screen which plays a prerecorded video when opened.

Page 15: TSRI Webinar: the Power of Online Video

Case Study: TSRI Video Mailer Promotion

Video Mailer Video

Page 16: TSRI Webinar: the Power of Online Video

TSRI Video Messenger: Turn-key Campaign Option

Targeted List Research/ Sourcing

Production of

Messenger Brochure and

Video

Distribution of Video

Messenger via FedEx

Professional Telesales

Follow-up/ Appointment

Setting

6 months of Lead

Nurturing

Page 17: TSRI Webinar: the Power of Online Video

Best Practices for Online Video

• Don’t skimp on production quality!• Professional Video production ranges from $2,500 (walk-on video) to

$15,000 + (location shoot; graphic animation; 2 – 3 days of editing).

• Consider advantages/disadvantages of online video sharing sites• YouTube has the largest reach but your video will show up

with “competing” videos and ads beside it (unless you have your own YouTube channel)

• May want to consider smaller, more business-focused sites (Vimeo, Google Video, Viddler, Vzaar, etc.)

• Consider services that allow you to upload video to multiple sites in one step (i.e., OneLoad.com, brightcove.com)

Page 18: TSRI Webinar: the Power of Online Video

Best Practices for Online Video

• Optimize Your Video for Search Engines; include well-researched keywords in the video upload page of your sharing site:

Title tagVideo descriptionCategory listingKeyword tagsSubtitles or captions

• Review and utilize your site’s analytics package to continually improve your videos

• Stretch your investment in video by using it in various settings: office lobby, trade shows, open houses, email marketing, social media sites, etc.

Page 19: TSRI Webinar: the Power of Online Video

Mobile Considerations

• Currently 20% of online video is viewed on a mobile device; need to factor that into production decisions:• Video dimension• Size of Type/graphics• Music Selection• Image size• File size of video itself (may need to be compressed to play well on

smaller/slower devices)

• Plenty of Resources to help you keep up with changing video landscape• www.reelseo.com has an excellent daily/weekly video release • Most video sharing sites have strong “How to” sections• Most video production teams will be well-versed on the topic

Page 20: TSRI Webinar: the Power of Online Video

Thank you!

For More Information:Karla Winter 609-365-3067

[email protected]

www.tsrweb.comwww.tsrweb.com/videomessenger