tst exhibiting in vegas (4)

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Linda Musgrove, President

When Exhibiting in Vegas......Don’t Gamble With Your Results!


COMPANY OVERVIEWTradeShow Teacher is a result-driven, full-service trade show management firm specializing in all that is trade shows from show selection to display booth messaging and production to post show reports and lead follow up.

Based in South Florida since 2005, TradeShow Teacher’s objectives are to: Make sure its clients are receiving the most impact for their trade

show investment Enhance public relations Increase media coverage Secure qualified leads and networking contacts Increase ROI and an overall trade show program growth


COMPANY OVERVIEWTradeShow Teacher serves larger businesses with a multiple annual trade show program and predominantly specializes in hi-tech, bio-tech and healthcare verticals and is also available for hourly and per diem consultation in various industries.In the current economic climate, statistics reflect that trade shows have experienced sustainability because of the cost effective nature and the immeasurable value of the exposure exhibiting businesses receive.

TradeShow Teacher is headed by its founder and President Linda Musgrove, who is the author of The Complete Idiot’s Guide to Trade Shows, published in 2009 by Alpha Books/Penguin Publishing. She is surrounded by a team of qualified professionals with backgrounds in public relations, design, marketing, journalism, communications and information technology.


ABOUT TRADESHOW TEACHERLinda Musgrove is the founder and president of TradeShow Teacher, a full-service, result-driven trade show management firm based in South Florida. Her brainchild was the culmination of 14 years of extensive ‘hands on’ experience in marketing, advertising, and graphic design.

Her interest in her field started at age 16 and she later attended both Art Institutes in NYC (Center for Media Arts) and Miami (International Fine Arts College).

Musgrove’s passion for all that is trade shows was a result of inheriting the trade show responsibilities of a client when she was doing corporate work in marketing. Author of The Complete Idiot’s Guide to Trade Shows

“Top 40 Under 40 in the Trade Show Industry” in Trade publication Exhibit City in 2009

Contributor to trade publications and a vast range of tradeshows in various industries

“It was then, I fell in love. The creativity

and buzz on the show floor is invigorating . It is extremely gratifying and fulfilling to be able to use my knowledge

and skills to help businesses make their trade show programs successful and in turn grow their business

and revenue.”-Linda Musgrove


TRADESHOW TEACHER TACTICSFairly small adjustments to a trade show program can have significant changes on your Return On Investment.

Identify areas with room for optimization and offer a variety of services that will help you get the most out of your trade show dollars.

Manage your entire trade show program while incorporating existing resources or simply help fill in any gaps you might have.

Research and learn about your company, products and services as well as your target audiences, then work with you to define your CES show goals and objectives.

Define a strategic approach to reach your well defined target audience. Once we have agreed on a plan we work on implementing and executing it.


SERVICESSTRATEGY/PLANNING•Define target audience •Set goals and objectives •Define messaging •Define strategic plan •Budget and track costs •Conduct show planning activities •Define what will happen in the booth •Logistics

PUBLIC RELATIONS• Identify target publications and media contacts

•Obtain press list from CES •Write press releases •Distribute press releases “over the wire”, on-line, send to media contacts, etc.

•Build relationships with CES media •Arrange at-show interviews with media

LEADS & OTHERS•Define a lead capture strategy •Define leads process •Define a post show lead follow-up process

•Determine demonstrations in the booth

•Competitive analysis •Events: Networking, Corporate, Customer, Reseller & Media

MARKETING•Advertising •Collateral •List event on the website, blog, Twitter, etc.

•Pre-show micro site •Social Media campaign •Submit for awards •Work with Display Company on design and layout of graphics/messaging

BOOTH STAFF•Booth staff training •Staff the booth (Provided by me if needed)

•Booth staff manual

POST SHOW•Create a post show report


Trade Show Teacher is a Results Driven Trade Show Management Firm that guarantees to get your organization media coverage, increased ROI and strong lead generation.

We have helped companies of all sizes.

Let us help you achieve the same success.

Contact us at:

(305) 742-0982 x 162 [email protected]

www.tsteacher.com

http://www.tsteacher.com/

tst exhibiting in vegas (4)

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