ttpp 2 - tópico 3
TRANSCRIPT
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Forma e EspaçoUniversidade Católica de PernambucoProf. Fernando FontanellaProf. Gabriela Rocha
Teoria e Técnica da PUP II
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FormaTodo o trabalho de direção de arte, independente do meio, é baseado na manipulação da forma.
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FormatoAs dimensões proporcionais do espaço onde a forma cumprirá seu papel.
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EspaçoA forma é considerada um elemento positivo, enquanto o espaço é considerado negativo.
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PontosA distribuição dos elementos em um anúncio criará focos de atenção e oferecerá âncoras para o olhar.
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GradeEstrutura composta por uma série de eixos horizontais e verticais, usada para organizar o conteúdo de um layout.
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CineClubeBarravento
Abril e Maio 2012
CicloLars Von TrierDinamarca
04/04/12 19:00 hsOs IdiotasSala A510
11/04/12 19:00 hsDogvilleSala A510
18/04/12 19:00 hsDançando no EscuroSala A510
CicloBergmanSuécia
02/05/12 19:00 hsA Fonte da VirgemSala A51009/05/12 19:00 hsO Sétimo SeloSala A510
16/05/12 19:00 hsMorangos SilvestresSala A510
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CineClubeBarravento
Abril e Maio 2012
CicloLars Von TrierDinamarca
04/04/12 19:00 hsOs IdiotasSala A510
11/04/12 19:00 hsDogvilleSala A510
18/04/12 19:00 hsDançando no EscuroSala A510
CicloBergmanSuécia
02/05/12 19:00 hsA Fonte da VirgemSala A51009/05/12 19:00 hsO Sétimo SeloSala A510
16/05/12 19:00 hsMorangos SilvestresSala A510
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Regra dos TerçosEstrutura composta por uma série de eixos horizontais e verticais, usada para organizar o conteúdo de um layout.
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Diagrama de GutembergDescreve um padrão geral seguido pelos olhos quando observam informações distribuídas em um layout.
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área focal primária
área terminal
Área focal primária
eixo de orientação
área de alqueive forte
área de alqueive fraco
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1
4
2
3Área focal primária
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ReferênciasSlides 10 e 11 // Anúncios para a campanha “Think Small” para o lançamento do Fusca nos Estados Unidos. Agência DDB, 1959.Slides 18 a 26 // Anúncios para a campanha de lançamento do perfume Guilty, para a Gucci. Agência: REM Ruini e Mariotti, Itália, 2011.Slide 27 // Vídeo para a campanha de lançamento do perfume Guilty, para a Gucci. Director’s Cut. Agência: REM Ruini e Mariotti, Itália, 2011.Slides 46 a 58 // Anúncios diversos para a Dolce & Gabana, veiculados entre 2002 e 2012.Slides 46 a 58 // Anúncio “Seja egoísta” para a agência AlmapBBDO. Brasil, 2010.Slide 63 // Anúncio para o Burger King. Estados Unidos, 2011.Slide 64 // Anúncio para o Itaú. Agência África, Brasil, 2012.Slides 69 a 74 // Anúncios para o Axe Recovery Shower Gel. Agência BBH, Estados Unidos, 2006.Slides 75 e 76 // Anúncio para o Seguro de Vida Itaú. Agência África, Brasil.Slides 80 a 82 // Anúncios para a Perdigão. Agência Young & Rubicam, Brasil, 2009.
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Bibliografia
BERGSTRÖM, Bo. Fundamentos da comunicação visual. São Paulo: Edições Rosari, 2009.HELLER, Steven e VIENNE, Véronique. 100 ideas that changed graphic design. Londres, Reino Unido: Laurence King, 2012.LIDWELL, William et al. Universal principles of design. Beverly, estados Unidos: Rockport, 2003.SAMARA, Timothy. Design Elements: a graphic style manual. Beverly, Estados Unidos: Rockport, 2007.
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Prof. Fernando Fontanellaemail // [email protected]
Prof. Gabriela Rochaemail // [email protected]
Universidade Católica de PernambucoGraduação em Publicidade e Propaganda
Disciplina // Teoria e Técnica da Publicidade e Propaganda 2Período // 2013.1