tu delft weibo_0413
TRANSCRIPT
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1Challenge the future
University on WeiboTU Delft Student Ambassador China: Cheng Zhong, Di Fang
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2Challenge the future
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3Challenge the future
November, 2012
April, 2015
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4Challenge the future
0 fans
5200+ fans
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5Challenge the future
Why TU Delft is on Weibo?
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6Challenge the future
Why TU Delft is on Weibo?
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7Challenge the future
Why TU Delft is on Weibo?
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8Challenge the future
Why TU Delft is on Weibo?
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9Challenge the future
Why TU Delft is on Weibo?
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10Challenge the future
How did we create our official account?
Create an account
Verify account*
Launch
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11Challenge the future
How do we maintain Weibo?Contents
• We mainly keep the same content as our Facebook account, usually there will be 1-2 posts from Facebook everyday.
• We help to promote TU Delft events happen in China.
• We forward posts related to TU Delft.
• We deal with messages from people.
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12Challenge the future
How do we maintain Weibo?
• Announce changes about application procedure
1.Fundamentals: Precise information and quick response
Answer&Repost
Question in comments
Original Post
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13Challenge the future
How do we maintain Weibo?
• Promote events and help to speed up communication
1.Fundamentals: Precise information and quick response
Website Link
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14Challenge the future
How do we maintain Weibo?
• Answer questions and help to reach people
1.Fundamentals: Precise information and quick response
Here is an ID card from TUD!
It is mine!
Barcelona
Delft
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15Challenge the future
How do we maintain Weibo?2. Academic reports
• Promote MOOC courses
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16Challenge the future
How do we maintain Weibo?2. Academic reports
• Flight Test from Aerospace faculty
Video Link: Not Youtube but Youku
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17Challenge the future
How do we maintain Weibo?
• Response to MH17 air crash
3. Respond to special situation
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18Challenge the future
How do we maintain Weibo?
• Response to MH17 air crash
3. Respond to special situation
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19Challenge the future
How do we maintain Weibo?4. Some interations with followers and other accounts
• Forward followers’ nice posts about Delft
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20Challenge the future
How do we maintain Weibo?4. Some interations with followers and other accounts
• Forward Eindhoven University’s post about our cooperation
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21Challenge the future
2. What is the difference between Weibo and Facebook/Twitter?
• Threaded Comment• Rich Media• Micro Topics• Trends Categorization• Verified Account & Hall Of Celebrity• Medal Reward System• More Style Templates• Weibo Event
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22Challenge the future
3. Impact• Some popular posts
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23Challenge the future
3. Impact
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24Challenge the future
Thank you!TU Delft Student Ambassador China: Cheng Zhong, Di Fang