tucuman valley desarrollo mobile, nativo o html5?
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desarrollo mobile
Lic. Maximiliano Firtmanfirt.mobi @firt
Tucumán, 22 ago 2012
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mobile+web
@firt
quién soy?
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speaker
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entupalma
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profesor
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Cursos y Libros
HTML5Android
iOSBlackBerry
Windows Phone
ITMaster.com.ar @ITMasterCursos
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ITMaster.com.ar@ITMasterCursos
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Image from my house
books
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empecemos
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¿Qué es mobile?
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Mobile=?
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Teléfono
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¿es un teléfono nada más?
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¿Cómo evolucionó?
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DATOS
7 mil millones
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DATOS
75% mobile
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DATOS
5.5 mil millones
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DATOS
110% mobile
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DATOS
45 millones
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ventajas
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FOCO
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FOCO
Images from @lukew
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CONTEXTO
Images from @lukew
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CONTEXTO
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CONTEXTO
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CONTEXTO
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ES MIO
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VIAJA CONMIGO
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¿Cuántos Menen su teléfono a menos de un
metro ahora?
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¿Cuántos tuvieron su teléfono a menos de un metro mientras dormían?
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¿Cuántos tuvieron su teléfono a menos de un metro mientras estaban
en el baño?
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ESTÁ CERCA MIO
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24x7Thursday, August 23, 12
ACCESO DIARIO
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¿Cuántas veces mirás la pantalla
por día?
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Si recibís una alerta, ¿cuánto tardás en verla?
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MEJOR NEGOCIO
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MEJOR NEGOCIO
• 543 millones de usuarios acMvos en Facebook móvil
• Los usuarios de Facebook en el móvil son el doble de acMvos
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CRECIMIENTO
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RETOS
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66
Photo by World of Good (Flickr) - Falklands / Malvinas Islands
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Photo by wayneandwax (Flickr) 67
muchas preguntas
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68muchas plataformas
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69
necesitamos especializarnos
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sobrepasar el odio de los usuarios
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discriminación de usuarios
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no minimizar
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¿Cómo hago?
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¿Cómo hago?
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modelos de negocio
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modelos de negocio‣ cadena de valor
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modelos de negocio‣ cadena de valor antes 2008
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modelos de negocio
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modelos de negocio
‣ evitar competencia
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modelos de negocio
‣ evitar competencia‣ publicidad
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modelos de negocio
‣ evitar competencia‣ publicidad‣ venta en tiendas
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modelos de negocio
‣ evitar competencia‣ publicidad‣ venta en tiendas‣ contenido dentro de la app
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modelos de negocio
‣ evitar competencia‣ publicidad‣ venta en tiendas‣ contenido dentro de la app‣ suscripciones
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modelos de negocio
‣ evitar competencia‣ publicidad‣ venta en tiendas‣ contenido dentro de la app‣ suscripciones‣ freemium
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¿Cómo implemento?
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nativovs
web
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código nativovs
javascript
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UI nativavs
HTML/CSS
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navegadorvs
instalacióny tiendas
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distribución
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distribución
‣ sitios web para móviles
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distribución
‣ sitios web para móviles‣ sitios web instalados
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distribución
‣ sitios web para móviles‣ sitios web instalados‣ apps
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distribución
‣ sitios web para móviles‣ sitios web instalados‣ apps‣ ebooks
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distribución
‣ sitios web para móviles‣ sitios web instalados‣ apps‣ ebooks
‣ para smartphones y tablets
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ejemplos
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apps
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apps
‣ html5
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apps
‣ html5‣ plataformas nativas
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apps
‣ html5‣ plataformas nativas
‣ unión de ambas?
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apps
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nativo
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nativo
‣ ventajas
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nativo
‣ ventajas‣ desventajas
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sitios web
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sitios web
‣ html5
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sitios web
‣ html5‣ responsive web design
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sitios web
‣ html5‣ responsive web design‣ mobile web
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sitios web
‣ html5‣ responsive web design‣ mobile web‣ ganar lealtad
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Smartphones,
Social,Phones,
Feature,Phones,
Smartphones,
Social,Phones,
Feature,Phones,
MOBILE WEB USAGE!
MARKET SHARE!
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Otras plataformas
Samsung Bada
Series 40
Tizen
Firefox OS
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cuando decimos mobile html5…
desde la perspectiva de un desarrollador, es eluso de HTML, CSS y JavaScript para crear aplicaciones móviles
(en el browser o instalables)
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html5
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html5
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ventajas de html5
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ventajas de html5
‣ multiplataforma
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ventajas de html5
‣ multiplataforma
‣ apis
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ventajas de html5
‣ multiplataforma
‣ apis
‣ know how
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ventajas de html5
‣ multiplataforma
‣ apis
‣ know how
‣ “future friendly”
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desventajas de html5
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desventajas de html5
‣ multiplataforma
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desventajas de html5
‣ multiplataforma
‣ subestimación
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desventajas de html5
‣ multiplataforma
‣ subestimación
‣ rendimiento
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desventajas de html5
‣ multiplataforma
‣ subestimación
‣ rendimiento
‣ compilación vs full-screen vs web
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desventajas de html5
‣ multiplataforma
‣ subestimación
‣ rendimiento
‣ compilación vs full-screen vs web
‣ interfaz nativa
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responsive design
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apps multiplataforma
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¿Hacia dónde vamos?
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Los móviles son los autos voladores
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creatividad
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buenas prácticas
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photo by Kurt Christensen (flickr)
no seas fanático
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multiplataforma
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no asustarse
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mejor experiencia para cada contexto
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GRACIAS!
[email protected] twi\er.com/firt www.itmaster.com.ar
Pictures from freedigitalphotos.net
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