People-Based Marketing Anywhere: Custom Audiences for Everyone!

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Financial Services4 of the top 5

Communications4 of the top 5

P&C Insurance3 of the top 4

Hospitality3 of the top 5

Retail4 of the top 8

Automotive2 of the top 3

We Activate Data for the World’s Largest Advertisers

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92%Media Buyers

83%See Better

Returns

Advertising Budgets are Moving to People-Based Marketing

LiveRamp Enables Advertisers to Use Their Offline Data Online

LR ID321

COOKIEA COOKIE

B

MOBILEA

LR ID123

MOBILEB

MOBILEC

CUSTOMIDOffline

Data

LiveRamp IdentityLink

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© 2016 LiveRamp. All rights reserved. 5

Who is in market for a new truck this year?

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Advertisers Want to Use Their Data on High Impact Units

…and they’re willing to pay high CPM’s to do it

HOW IT WORKS

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Audience Sync

Publisher Identifier

s

Publisher Specific

Identity Graph

LiveRamp IdentityLink

Sync

9

ADVERTISER UPLOADS THEIR

AUDIENCES

PUBLISHER MEASURES OVERLAP

OF AUDIENCE

AND RECOMMENDS NEW PLACEMENTS

TO ADVERTISER

MOBILE

MOBILE

MEASUREMENT

DATA MANAGEMENT

VIDEO

DATAMANNAGEME

NT

SEARCH

SITE OPTIMIZATION

MEDIA PLATFORMS

ADDRESSABLE TV

1:1 MARKETING &

Our clients want to do

MORE with their data

PUBLISHERS

THIS IS WHERE YOU

COME IN

Questions

11