Tuesday and WednesdayFebruary 11 and 12, 2014• I can use proper grammar. –bell ringer• I can determine the purpose, target

audience, persuasive and propaganda techniques in a variety of PSA’s.

• I can write a response to an article.• I can create a Public Service

Announcement using propaganda/persuasive techniques in order to learn how to apply those techniques in my persuasive writing.

Bell Ringer• Complete numbers 8-10 on your own paper.

Check Yourself• 8) J – the sentence requires a comma between

the clauses for clarity. • 9) C – Eliminating everything but “those who”

makes the sentence more concise without changing its meaning

• 10) J – Information about King Arthur is not relevant to this passage; the sentence should be omitted.

Today’s Activities….• Review Aristotle’s Persuasive techniques and

propaganda techniques• Examine PSA’s and discuss the purpose, target

audience, persuasive and propaganda technique(s) used

• Form groups• Read article• Write letter• Begin planning process

Aristotle’s Persuasive Techniques

• Ethos- ethical appeal (based on the character of the speaker or the writer. Relies on the character, reputation, or expertise of the writer to give the argument validity.)

• Pathos-emotional appeal (Uses literary devices such as imagery, sound devices, figurative language, connotative diction to appeal to the emotions)

• Logos- logical appeal (research, facts, statistics and reason)

Propaganda Techniques

• Bandwagon• Misleading Claim• Expert opinion• Testimonial• Emotional appeal (transfer)• Repetition• Rhetorical Question

PSA• PSA: Public Service Announcement• Promotes programs, activities, or services of

federal, state, or local governments, or the programs, activities or services of non-

profit organizations and other announcements regarded as serving community interests

• PSA’s can come in the form of video, radio, paper (any media outlet)

1. Examine the PSA ad and evaluate the effectiveness. (Does the image, slogan, information stick with you? Make you think?)

2. Create a T-Chart with 4 columns.3. Label the columns: purpose, target audience, propaganda

technique(s) and persuasive technique(s). 4. Determine the purpose, target audience, propaganda

technique and persuasive technique.1. Remember an ad can use more than one technique!

??? Ever heard of these slogans???

"This is your brain. This is your brain on drugs. Any questions?"

"A mind is a terrible thing to waste.""Friends don't let friends drive drunk.""You could learn a lot from a dummy."

• These are all widely recognizable slogans from national Public Service Announcement Campaigns

Famous PSA’s from the past

• http://www.youtube.com/watch?v=nl5gBJGnaXs• http://www.youtube.com/watch?v=KQ_0AwM93j4

Examine the PSA• Determine the

purpose, target audience and technique(s)

Examine the PSA• Determine the

purpose, target audience and technique(s)

Examine the PSA• Determine the

purpose, target audience and technique(s)

Examine the PSA• Determine the

purpose, target audience and technique(s)

http://www.youtube.com/watch?v=2RUYkzJio24

http://www.youtube.com/watch?v=YpHlztPeHf8

http://www.youtube.com/watch?v=rOw6TLA85S8

Examine PSA• http://www.dhs.gov/files/reportincidents/see-some

thing-say-something-public-service-announcements.shtm#1

• Determine the purpose, target audience and technique(s).

• http://www.youtube.com/watch?v=R0LCmStIw9E• Determine the purpose, target audience and

technique(s).

Possible PSA Topics• Safe Driving (i.e. texting, drinking, distracted, etc)• Performance Drugs Among High School Athletes• Bullying• Teen Peer Pressure (Say Yes, Say No)

Group Project Explanation

• You will be placed in groups according to your topic of interest.

• Each member will be responsible for working on your group’s PSA!

• Read the article about your topic.• Write a letter• Your group will research on Thursday and will

create your PSA in power point format and will present to the class.

• Remember it is best to incorporate all 3 of Aristotle's persuasive techniques: ethos, logos, pathos

A Look Back• Look at a couple of student PSAs from the past.

Article and Letter• Read the article.• Take notes about your article.• What do agree with?• What do disagree with?• Write a letter to the author discussing three

things that you agree or disagree with about their article. You must have commentary to back up your claims.

• If your article is short, you need to read two.

Explanation of how work will be completed• Each member will be responsible for working on this

project!1. Determine PSA:

o Purpose -(increase awareness, public to take action, etc.)o Target Audience-(K-12 students, high school students, middle-high school

students, general public, etc.)o Techniques/Appeals you want to include- (Ethos, Logos, Pathos, Emotional

appeal, Testimonial, Bandwagon, etc.)

2. Begin Researcho All members will research their group’s chosen topic.

3. Plan your PSAo Decide what research and graphics you want to include.

4. Create PSAo Once you have completed the graphic organizer, create your PSA using

Power Point. You may add pictures, charts, video, music, etc.o After your PSA is complete, using the same method as you did to complete

your storyboard, your group should come up with a justification about your PSA. The justification should be a paragraph about why the content of your PSA is important, how is it relevant, and how you used the persuasive appeals.