Tuesday May 17th 2011

Collaborating with the Private Sector Tim Bryant

Programme Director

Who are we and what do we do?

Our Vision:

To improve Cornwall and the Isles of Scilly’s competitive advantage by encouraging and enabling a collaborative culture of thinking throughout Cornish-based businesses

What is Collaboration?

Collaboration is..“A co-operative arrangement in

which two or more parties (which may or may not have any

previous relationship) work jointly towards a common goal”

Joint VentureJoint Venture

Strategic AllianceStrategic Alliance

CollaborationCollaboration

PartneringPartnering

Cooperative AgreementCooperative AgreementWorking TogetherWorking Together

Other ways to grow your business?

ExportingExporting

CollaborationCollaboration

DiversifyDiversify

AcquisitionAcquisition

FranchisingFranchisingMergerMerger

1. Partner to Innovate (Research & Development)

2. Partner to Produce (Supply side)

3. Partner to Market (Demand side)

There are 3 broad types of Collaboration:

1. Partner to Innovate (Research & Development)

2. Partner to Produce (Supply side)

3. Partner to Market (Demand side)

Which type of collaboration is the Nike + Apple example?

1. Partner to Innovate (Research & Development)

2. Partner to Produce (Supply side)

3. Partner to Market (Demand side)

Which type of collaboration is the Fiat & Ford example?

Collaboration in Cornwall…

Collaboration: A Springboard to Our Safeguarding Society

Dr Mairi McLean & Dr Simon Gill

Who are they?

• “Why it is that traditionally when a patient, child or vulnerable person dies, there is a witch hunt for the social worker, director, doctor, or nurse yet when an aircraft crashes we seek systemic causes?”

• The Safeguarding Society researches and delivers the principles of safety from high-risk industries such as aviation into the protection of patients, families & vulnerable adults.

Introduction

• Essentials• Desirables• Learning• Barriers• How Partner to Succeed has helped

Essentials

• A business vision• Partners with knowledge and trust• Partner to Succeed (the third partner)• Untapped capacity• Alternative income source• Shared Values• Partners who communicate and

commit

Desirables

• Mutuality of pace• Admin time (lack of it)• Money to invest (£££)• Attitude to risk• Shared drive to achieve the mission

Learning

• Seeing & acting on warning signs• Exploring hidden areas of concern• Business practises & principles• Early values & vision document• Ability to have & reconcile

difference• Making it real

Barriers

• Insufficient or uneven:– Available time– Energy– Money– Commitment– Drive

• Protection of intellectual property

How Partner to Succeedhas helped…

• Pitch practice• Initial challenge• Something to bid for (and get)• Photoshoot• Practical help in bid submission• Project management software• Access to consultants• www.safeguardingsociety.org

“Collaboration is a fantastic opportunity to break into new markets or expand a

client base. I would say that all businesses should explore where

collaboration would support growth. Moreover, capitalise upon the support

that is offered by Partner to Succeed to achieve this quicker and more

efficiently.”Dr Mairi McLean & Dr Simon Gill

How can you help me to collaborate?

Discover how you can sell more by working together…

Sales GrowthCollaboration

Clubs

Discover how you can save money and reduce your carbon output by working together…

Resource EfficiencyCollaboration Clubs

For further information or advice visit

www.partnertosucceed.co.ukor call 01872 613000