tugas seminar pio " personal brand"
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check this out...!!!!TRANSCRIPT
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PERSONAL BRAND
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“Branding is about soft power” (Kaputa, 2005)
Hubungan untuk membangun sebuah reputasi
di benak konsumen
IT’S A BRANDING
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personal brand :Your personal brand is you
Personal Brand adalah sebuah janji(MONTOYA, 2009)
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HOW....???• Celebrate yourself and your uniqueness • Keep tabs on the big picture • Don’t avoid the competition • Find the sweet spot • Harness the power of self-presentation • Tap into the power of words• Think in terms of market • Stay relevan / Stay on track
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And...
• Clarity• Specialization• Consistency
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Contoh yorissebastian.com
• Clarity : pemikirannya kreatif, out of the box
• Specialization : creative consulting
• Consistency : stay creative• Media pendukung : facebook &
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Ndorokakung.com
• Clarity : fenomena sosial yang sedang terjadi
• Specialization : pemerhati masalah sosial
• Consistency : konsisten tentang fenomena sosial
• Media pendukung : facebook & twitter
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Perspektif.net
• Clarity : tulisan Wimar Witoelar tentang peristiwa yang sedang “hangat”
• Specialization : tulisannya tersedia dalam 2 bahasa, Indonesia & Inggris
• Consistency : tetap konsisten sejak 1996, kelanjutan dari talkshow di TV yg sempat dibredel
• Media pendukung : forum diskusi (perspektif readers) bagi penggemar Wimar Witoelar
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Inspirasi :
•Personal brand needs a passion
•Think out the box...•Be your self...•And
• Keep Fighting..!!
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By:
• SUNU WIJIANTO 110710207