PowerPoint Presentation

Prepared by TUNE APAC2015 TUNE, Inc. | All rights reserved TUNE

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Hello from TUNE

TMC by TUNE [TUNE Marketing Console]

All marketers want the ability, using the data that is available to them, to understand a single person.

They want the ability to create a single view of a user.

Marketing analytics needs to be one of the most critical parts of your companys market strategy.

I dont need powerful analytics isnt going to work next year.

Your competitors are trying to gain every inch on you using as much insight and data that they can get their hands on.

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[2014 9]

TMC by TUNE [TUNE Marketing Console]

All marketers want the ability, using the data that is available to them, to understand a single person.

They want the ability to create a single view of a user.

Marketing analytics needs to be one of the most critical parts of your companys market strategy.

I dont need powerful analytics isnt going to work next year.

Your competitors are trying to gain every inch on you using as much insight and data that they can get their hands on.

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[2015 8]

TMC by TUNE [TUNE Marketing Console]

All marketers want the ability, using the data that is available to them, to understand a single person.

They want the ability to create a single view of a user.

Marketing analytics needs to be one of the most critical parts of your companys market strategy.

I dont need powerful analytics isnt going to work next year.

Your competitors are trying to gain every inch on you using as much insight and data that they can get their hands on.

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[2015 1]

TMC by TUNE [TUNE Marketing Console]

All marketers want the ability, using the data that is available to them, to understand a single person.

They want the ability to create a single view of a user.

Marketing analytics needs to be one of the most critical parts of your companys market strategy.

I dont need powerful analytics isnt going to work next year.

Your competitors are trying to gain every inch on you using as much insight and data that they can get their hands on.

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MAT Clients Before and NOW SDK MAT MAT (Re-engagement)ROI LTV (& ) 20112015

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When we first came to market we had 2 value propsOne SDKLess dev work to implement several network SDKsDe-duplication reduces margin paying out 2+ networks for the same user occasionallyTie clicks to installs and downstream events

NOWRe-engagement is becoming a large focus for game and non-game developersAbility to get to the top charts has completely changed so more focus on ROI and LTV.Supply partners are strengthening their tech to allow for more data to be passed to the advertiser. This is crucial in allowing the advertisers to gain more insight into their audience which in turn allows supply partners to buy more efficient inventory more effectively.HUGE pressure on supply partners to provide site-level informationBrands are aggressively entering the space

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In app analytics & data management solution

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List of Integrated Partners

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List of Integrated Partners

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Marketers NOW

2015: , , ROI ? 1) ROI 2) , , One of the largest mistakes I consistently see in the app developer advertising world is a lack of focus on attribution before a campaign goes live. Andre DeRussy, Executive Director of Performance Sales at Pandora

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TMC by TUNE [TUNE Marketing Console]

Key points :

As the ecosystem becomes more complicated, more fragmented, more advanced, what are YOU going to do better than your competitor to create the ROI that you or your clients are looking for? Marketers need to be more creative, push more targeted tactics, use precise data to drive mobile downloads and engagement.

Critical to ensure that the chosen advertising channels are delivering the ROI goals you set.One of the largest mistakes I consistently see in the app developer advertising world is a lack of focus on attribution before a campaign goes live. Andre DeRussy, Executive Director of Performance Sales at Pandora11

Multi-touch Attribution (AD PARTNER 3) Attributed Install (AD PARTNER 1, 2) Assisted Install (AD PARTNER 4) Attributed Re-engagement

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Multi-touch Attribution (AD PARTNER 3) Attributed Install (AD PARTNER 1, 2) Assisted Install (AD PARTNER 4) Attributed Re-engagement

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View-Through Attribution

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Inability to identify consumers across devices has prevented companies from spending heavily on mobile advertising.

Identifying users on desktop versus tablets versus smartphones and even wearables can help marketers understand consumer behavior on each type of these devices. Companies would be able to learn how consumers use different types of devices to research or purchase.

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PostbackMAT , BI, Down-funnel Analytics (, , , )

SDK (Optimization) Re-Targeting

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List of Integrated Partners

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Contents of Postback 1

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Contents of Postback 2

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TUNE - Audience SegmentTUNE Segment , (GAID/IDFA) GAID/IDFA (Twitter, Facebook )

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10 ,

TUNE - Audience Segment

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HasOffers by TUNE

TMC by TUNE [TUNE Marketing Console]

All marketers want the ability, using the data that is available to them, to understand a single person.

They want the ability to create a single view of a user.

Marketing analytics needs to be one of the most critical parts of your companys market strategy.

I dont need powerful analytics isnt going to work next year.

Your competitors are trying to gain every inch on you using as much insight and data that they can get their hands on.

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In App Marketing (IAM)

TMC by TUNE [TUNE Marketing Console]

All marketers want the ability, using the data that is available to them, to understand a single person.

They want the ability to create a single view of a user.

Marketing analytics needs to be one of the most critical parts of your companys market strategy.

I dont need powerful analytics isnt going to work next year.

Your competitors are trying to gain every inch on you using as much insight and data that they can get their hands on.

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App Store Optimization (ASO)

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App Store Optimization (ASO)

Android 53% , iOS 47% . GooglePlay 50% , 6,000,000 / . 20% .

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On Google Play, 50% of daily active users search for apps every week and nearly 6,000,000 unique phrases are searched monthly.You can see up to 20% increase in downloads by optimizing the app store.

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App Store Analytics (ASO)

TMC by TUNE [TUNE Marketing Console]

All marketers want the ability, using the data that is available to them, to understand a single person.

They want the ability to create a single view of a user.

Marketing analytics needs to be one of the most critical parts of your companys market strategy.

I dont need powerful analytics isnt going to work next year.

Your competitors are trying to gain every inch on you using as much insight and data that they can get their hands on.

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Traffic Quality

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QUESTIONS? Alvin Kim (alvin@tune.com) / Tel : 010-2225-3528

Thank you!

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