tuning enterprise search (presented at gilbane san francisco)
DESCRIPTION
“Out of the box” search applications such as Google Search Appliance or Microsoft Search Server 2008 can be remarkably effective. But they can truly transform how an organization reaches content only when they have been tuned to the real-world needs of their users. Using real data from search implementations, we will outline:• A search analytics approach that leads to actionable information• A set of best practices for defining synonyms or automatically augmenting search phrases• Metrics for determining the success of your tuning activities• How to avoid disaster by ensuring key documents are not indexedTRANSCRIPT
June 18, 2008
Tuning Enterprise SearchGilbane San Francisco
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 1
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 2
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 3
Why Bother Tuning?
Enterprise 2.0 Makes this Critical
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 4
Define Success
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 5
Define Success
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 6
Measure Success
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 7
Follow the Searchers
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 8
Topology of Search
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Topology of Search
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Topology of Search
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
Best Bets / KeyMatch
Thesaurus / Query ExpansionAuthority / Biasing
ShortTail
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 12
Short-Tail Tactics
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 13
Short-Tail Tactics
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 14
Short Tail Tactics
• Take Top 100 Terms
• Group Thematically
• Work with SME to Identify “Best” Content
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 15
Mid Tail
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 16
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 17
Mid-Tail Tactics
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 18
Mid Tail Tactics
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 19
Long Tail
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 20
Long-Tail Tactics
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 21
Long-Tail TacticsTsenu.xml
<XML ID="Microsoft Search Thesaurus">
<thesaurus xmlns="x-schema:tsSchema.xml">
<expansion>
<sub>NGO</sub>
<sub>non-government organization</sub>
<sub>not for profit</sub>
<sub>charity</sub>
</expansion>
<expansion>
<sub>timeoff</sub>
<sub>time off</sub>
<sub>PTO form</sub>
</expansion>
</thesaurus>
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 22
Effectiveness
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 23
Two Closing Thoughts
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 24
Use Scenarios• Scopes/Collections
• Interface Design
• Data Sources
• Vocabulary / Acronyms
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 25
How Not to Lose Your Job
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 26
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 31
More Informationwww.nonlinear.ca/whitepaper
• Best Practices: CMS & SEO
• CMS Governance
• Proven Approaches for GSA
• nonlinear.ca/blog| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 32
| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 34