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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 1

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Evolution of Next Generation Service Provider

Danny Chami EM Service Provider Segment Sales Lead

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Vision: Evolution Towards Digital Connected Economy

The Role of The Intelligent Network

Intelligent Network Platform for Innovation

Evolving NGN Architectures

Core & Edge Network Virtualization

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Mobile Internet by 2015

More Mobile Connections 5.6 billion devices

1.5 billion M2M nodes

Faster Mobile Data 10-fold speed increase

More Powerful Devices Mobile data to outgrow fixed

data by 330%

Richer Media Apps & Content

66% growth in video traffic

Source: Cisco Visual Networking Index

2,600% Increase in Mobile

Data Traffic

2010 - 2015

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 4

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Traffic

Revenue

Monetization New revenue streams

Optimization Efficient delivery

Profitability

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Client

Network

Cloud Web APIs and Client Plug-ins

Network API (NPI) and Services Catalog

Network Services Platform

Modular Subscriber and Service Orchestration

Prime Policy Analytics, PCE

MSI Conductor

APIs Controllers, Collectors

onePK Agents

nV, VPNs

iOverlay Nexus 1000v

Virtualized Infrastructure

Programming Physical Path and Resource

Physical Infrastructure

Common Programming of Network Elements

Virtual LB, Cache, VSG, ECN

Application Platform Programming Application

Workflows WebEx Jabber IM

AnyConnect

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Network Routers, Switches, Servers, Storage, Appliances

Enterprises &

Consumers

Network Analytics Other Information Sources

Business / Consumer Analytics

Predictive Analytics Maximum Business Value

APP APP APP APP

Third Party / HTML5 Development Community

Network Optimization Data

Abstraction

Network Abstraction

Business Value

01 11 0000 111 010 101 0001 110 1 01 0001 1010

Analytics

Productivity Enhancement

Collaboration

Data Security

Service enhancements for customer

intimacy

Device Location Network Topology Network State Traffic Flow App

Device Movements App Usage / Distribution Traffic Patterns

Asset productivity Customer habits Process improvement

Ser

vice

s

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Location

Time Multiple Samples

+

Movement Patterns

Environment Weather Traffic Etc.

Predicted Destination

Predicted State

(Mindset)

+

Recent Activity Browsing Stops Purchases

Context Aware Service

Destination Aware Service

Location Aware Service

= +

=

=

Predictive ^

Consumer ^

Network

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Video

Analytics and Policy Common Network Abstraction

Cloud

Network Virtualization

NGN Mobility

Applications and Services APIs

Common platform for new services and network

optimization

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Aggregation! Edge!Access!

DSL

Ethernet

PON

Corporate

Business

Residential

Mobile

Core!

2G/3G Node

2G/3G Node

RNC!

BNG/BRAS!

Business !

Network Management Access!

DSL

Ethernet

PON

Corporate

Business

Residential

Mobile

Lean Core!

2G/3G Node

2G/3G Node

Network Management

Intelligent Edge!

Service Aware /Flexible Service Edge

Exponential Traffic Growth

Changing Traffic

Patterns

100G+ Capacity and Massive Scale

Agile Network Topologies

Architectural Convergence

TCO

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IP Core

IP Services Transport Transit

Lean Core

Optical Core

“Glass Wall” “Glass Wall”

•  Programmable Efficiencies •  Economical Scale •  Architectural Convergence

Cisco CRS

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Data Center A

Data Center B

Data Center C Transport Network

IP Engineering requests path from transport team 1

Transport Planning researches capacity for best path 2

Transport Operations provisions network path at each node

3

IP Operations provisions VPN service 4

1 Week 3 Weeks 4 Weeks 2 Weeks > 2 Months

IP Network

Divided Networks

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Existing 10G Fiber, Amplifiers, Dispersion Compensation Modules, …

CRS ASR 9000

Core

Up to 36% TCO Savings and over 90% Fiber CAPEX Reuse

Edge Reuse over 90% of Fiber Infrastructure CAPEX

Reduce Provisioning Time from Months to Minutes

Recycle Capacity by Eliminating Over Provisioning

•  nLight Control Plane Protocol: Cisco Open Networking Environment (ONE) Programmable

•  nLight Silicon for Coherent 100G+, 3000km w/o Regeneration

•  nLight ROADMs: Zero-Touch Optical

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Network Positioning System Technology and Cisco Prime extract / analyze network data. Optimum Data Center B and lowest latency transport path determined.

1

Cisco nLight Technology multi-layer control plane reduces provisioning time from months to minutes. 2

nLight Technology provisions non-fate sharing failover path to Data Center C in real-time without costly over-provisioning of resources ahead of time.

3

Cisco Prime Service Planning, Fulfillment,

Assurance

Cisco NPS Optimal Content

Location

Transport Network

Data Center B

Data Center C Data Center A

Customer

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Single Multi- Chassis System

Now seamlessly add a second chassis with Integrated Fabric

2

400GB / Slot Ready: Over 500 systems already shipped

1

CRS Elastic Core

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Single Multi- Chassis System

Now seamlessly add a second chassis with Integrated Fabric

2

400GB / Slot Ready: Over 500 systems already shipped

1

Add Fabric Chassis to continue seamless expansion to unmatched capacity

3

CRS Elastic Core

Continuous Operation

Industry- Leading Capacity

Cost- Effective

Expansion

Unmatched Investment Protection

Nearly 1000 Multi-Chassis Systems Already Deployed

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New 80Gb Carrier-Grade Service Engine

•  4x Performance increase •  New Anti-DDoS services •  Scale with multi-chassis

“Service Bank”

IPv6 Cloud NPS

Anti- DDoS

Security Future

Extensions

Improves SP Business Monetization

•  Extensible path to higher margin services

•  Carrier-grade IPv6 transitions •  Demand engineering traffic

optimization •  High-performance threat defense

Optical Transport

Transit Services

Intelligent IP

Services L4–L7

Single System Architecture = Up to 42% TCO Savings vs. Competition

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Programmable Efficiencies Cisco ONE and nLight Technology –

Months to Minutes – Up to 36% less TCO – Over 90% CAPEX Reuse

Economical Scale Hitless Multi-Chassis Expansion –

Approaching 1000 Systems Deployed

Architectural Convergence Spectrum of Services on Single System Architecture –

Up to 42% TCO Savings vs. Competition

Cisco CRS

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Network Cloud

Service Velocity Lower Cost Service Scale

Client

Network Virtualization

Core Edge Agg Access

Optical

Resource optimization Decoupling functionality from point platforms

Cloud applications integrated with network and client intelligence

Application Virtualization

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Edge

Residential Business

Third-Party Services/ Content

Aggregation

Access

Core

Converged

Cisco Prime IP NGN

SP Services/ Content

nV

Edge and aggregation managed as one virtual system through Cisco Prime IP NGN.

Single release vehicle offering

feature consistency.

Offers up to 71% reduction in OPEX over 6 years vs

competitors.

Reduced protocol complexity between edge and aggregation

Up to 84,480 GE ports

managed through a single virtual system

Each device managed separately.

Inconsistent features between

edge and aggregation.

Siloed service domains.

Inconsistent service outages upon device failure.

Port scale limited to chassis.

Before: nV Technology After: nV Technology

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 21

Always-On Virtual Chassis: Single control plane

Single management plane Geo Redundant Dual Homing

Active / Active LAG User facing Fully distributed data plane across two physical chassis

Universal solution applicable to any service

Video Head-End

Data Center Interconnect

BNG

ASR9K nV Cluster

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 22

•  Single Network Element •  Represented as Part of ASR 9000

•  Single EMS & Management Interface •  Single OS / Release Schedule

•  Reduced Protocol Complexity for HA •  Collocated with or Remote from Host

Single Logical Network Element

Satellite is a Virtual Component of the ASR 9000 Much Like a Distributed Line Card or Port Extender

Support for Multiple Access Platforms over Time Initially Available as the 9000v: 4x10GE+44xGE Configuration

Host: ASR 9xxx

ASR 9000v

ASR 9000v

ASR 9000v

Key Benefits: Rapid Deployment, Scalable Ports, 70% OPEX Savings

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Foundation for Next-Generation Edge

Increased Service Velocity

Quickly deploy new services

Multi-dimensional Scale

System and services scale

ASR9000 System

ASR 9000v

ASR 9000

ASR 9000v

nV

nV Network

Cloud

Client

Simplify Operations Reduce overall TCO by 70% Integrated A to Z Management

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Reduce Power Increase Mbs/Watt

Reduce Footprint

Multi-use POP

Simplify Management

Radio Access OPEX over 7 years CAPEX

Transmission

Site Rental

O&M

Electricity

Cell Site TCO Distribution

BTS

Civil Works

Site Support

Site Acquisition & Planning

40% TCO

60% TCO

Source: China Mobile

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2G+3G+4G Sites 3G-Only or 4G-Only Sites

Ethernet Over Microwave Ethernet Over Fiber

Ethernet Over Copper Ethernet Over HFC

Ethe

rnet

-Ser

ved

Cel

l Site

s

700,000

600,000

500,000

400,000

300,000

200,000

0

100,000

North America

Europe Asia ROTW North America

Europe Asia ROTW

End 2013

Ethernet Backhaul by Region & Technology

End 2010

Unified Insight •  Backhaul networks must

rapidly evolve to Ethernet and IP to handle traffic loads and reduce operating costs

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MPLS

Access/Aggregation/Edge IP/MPLS CORE Edge/Aggregation/Access

Reduces OPEX: •  Simple, flexible and scalable

•  Single Control Plane for VPWS, L2 VPN and L3 VPN offerings

•  More Robust and Scalable 100,000 Access Devices

•  Enables a Scalable Converged Fixed, Mobile, Business Backhaul Network

Leverages MPLS technology innovations: •  BGP PIC, LFA FRR, MPLS TE FRR, MPLS-TP, MPLS OAM, PW Redundancy

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Microwave

Microwave

Ethernet

n* E1

Aggregation

10GE

Pre-Aggregation

2G

BTS

3G

NodeB

4G

ASR 903

ASR 903

Access

ASR 9001 ASR 9001

ASR 901

ASR 901

Core

Scalable Aggregation

Scalable Access

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Optimize

Existing Platform

s

Service Creation &

Monetization

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Domain Managers

Provide core information for devices and technologies Automated discovery and configuration management Network visibility

Fulfill • Low-cost operator • Zero touch • Lowest cost

Design • Rapid time to revenue • Differentiated services

Assure

• Improve QoS • Reduce turnover • Lowest cost

Analyze • Grow ARPU • Increase loyalty

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•  IP Address Mgmt & Configuration

•  DHCP & DNS Mgmt

•  IPv6 dual stack capable

•  CPE provisioning

•  Cloud ready

•  AAA / RADIUS

Core Services •  Auto-discovery

•  Physical inventory & topology

•  Service inventory & topology

•  Event management

•  Root cause analysis

•  Configuration management

•  Performance management

Network Management •  Service creation

and design

•  Service activation & fulfillment

•  Customer impact database

•  Service path tracing

•  Service assurance / Service-Level Agreements (SLAs)

Service Management •  Policy management

•  Diameter Routing Agent (DRA)

•  Subscriber data management

•  Home subscriber management

•  End-user experience monitoring

•  Self-Service Portals

Subscriber Management •  Real-time, streaming

data

•  Multi-dimensional

•  Customer usage to service mapping

•  Subscriber profiling

•  New service generation

•  Traffic shaping

•  Planning Tools

•  Decision analysis

Analytics Executive Decision Making

Business Enablement

Technology Enablement

Mobile Services Cloud & Managed Services Video Services

IP Next Generation Network

Cisco Alignment

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Access, Aggregation, Edge, and Core Consistency in Delivery and Management of Services

Prime Central

Prime Performance Manager

Prime Provisioning

Prime Optical Prime Network

Design Analyze Assure Fulfill

NBI

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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 32

Open APIs (Apps and Services) Analytics, Policy and Security Common Network Abstraction Network Virtualization

Common Platform for New Services and Network Optimization

NGN Video Mobility Cloud

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Thank you.

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Application Virtualization

Network Virtualization