TURKISH CERAMICS’ POSITION AND VISION IN TODAYS CHANGING WORLD

Sevgin UtlulığOn Behalf of Chairman of Turkishceramics

OCTOBER 2016

WHO IS TURKISHCERAMICS?

8000 Years of History

Turkishceramics Companies

Competitive

Advantages

of Turkish

Ceramic

Industry

State of the art Technology

Manufacturing excellence

Fast delivery

Flexibility

Responsiveness - Experienced manpower

Design Capability

Increasing porcelain tile ability

Hi-volume production ability

Promote Turkish ceramics globally

And help our companies build strong brand

images

To improve its position in global market, by raising

the brand positions of Turkish ceramic

companies in the global market

Aim of Turkishceramics

TURKISH CERAMICS WITH NUMBERS

What Is Happening in Turkish Economics, Construction Sector 2016 ?

3,9 % economic growth was realized in the first half of 2016

6,7 % growth was realized in construction sector in the first half

630.799 total housing sales in the first half

7,79 billion dollars of construction materials exports

Failed coup attempt’s negative effects on turkish economy are slowing down and managed

Situation in Turkey’s geopolitics are still affecting Turkish economy and contractor sector

Turkish Ceramics Exports

1 piece of ceramic sanitaryware is sold in Europe in every 10

seconds & 1 of every 5 ceramic tiles sold in Europe is Turkish

Turkey is one of the World’s top 5 exporters

both in ceramic tile and sanitary ware exporter

By the end of the 2015, Turkey reached more than

880 million sqft of ceramic tiles exportation

USA IS AT THE 4TH PLACE WITH 10% OF TURKISH CERAMIC

TILE EXPORTS

12%

11%

10%

10%

8%

49%

TURKISH CERAMIC TILE EXPORTS 2015 PERCENTAGES (SQFT)

ISRAEL

GERMANY

UK

USA

CANADA

OTHER

ISRAEL GERMANY UK USA CANADA

2014 (sqft) 118.666.425 84.001.352 91.853.083 68.815.463 82.117.796

2015 (sqft) 103.830.782 95.481.264 87.501.569 85.291.718 69.684.364

-

20.000.000

40.000.000

60.000.000

80.000.000

100.000.000

120.000.000

140.000.000

SQFT

TURKISH CERAMIC TILE EXPORTS TO USA INCREASED 23,9%

23,9%

TURKEY CERAMIC TILE EXPORTS TOP 5 COUNTRIES

TURKEY CERAMIC TILE EXPORTS TO USA

2011 2012 2013 2014 2015

USA (sqft) 26.192.585 39.223.860 51.178.892 68.815.463 85.291.718

-

10.000.000

20.000.000

30.000.000

40.000.000

50.000.000

60.000.000

70.000.000

80.000.000

90.000.000

TURKEY CERAMIC TILE EXPORTS TO USA 2015 (sqft)

At the end of 2015 Turkish Ceramic Industry’s exports reached over 700 million $

Main goal is to reach 3.5 billion dollar exportation at the end of 2023

Two rising markets: USA & Project Market

What is Turkishceramics’ Vision?

UK: Focused Communication on UK Architects

Germany: Focused Communication

PRODUCTS

Wide Range of Products and Sizes

2,5x2,5

5x5

10x10

10x20

10x30

12x120

12,5x25

15x60

20x20

20x120

30x30

30x35

30x60

30x120

33x33

45x45

15x15

40x40

30x60

60x60

60x120

100x300….

Main Technologies

Monoporosa

Monocottura

Bicottura

Porcelain Tiles

Thin Tiles

---------------------------

Digital Technologies

Some of the sizes (cm)

Products Inspired by Nature

Innovative Forms

Environmental & Smart Products

Architectural Solutions

GLAMOROUS TURKISHCERAMICS EVENTS

«Sinan: The First Starchitect»

Turkishceramics is once again the lead supporter of

Architecture Programme at the Royal Academy of Arts in 2016,

in London

Royal Academy, SO? Architecture

Unexpected Hill, 3 July – 31 September 2015

Materials Village, 13-19 April 2015, Milano

EXPO MILANO, 27 July–31 October 2015

MIPIM 2016, 15-18 March - France

- MIPIM Awards Sponsorship

- MIPIM Awards Turkshceramics Cocktail

- Kiosks

- Turkishceramics lunch for architects

Coverings 2016, 18 – 21 April, Chicago

Press Dinner Sponsor, Architect &

Designer Day Sponsor

FUTURE TURKISHCERAMICS EVENTS

Turkishceramics Future Events

Being one of the largest trade fair of the ceramic &

bathroom industry, UNICERA brings together a wide range

of ceramics, bathroom & kitchen products and ceramic

processing Technologies in İstanbul.

THANK YOU..