turkish leather industryubmasiafiles.com/files/aplf/mmt16/aplf16_pc_turkey.pdf · • the leather...
TRANSCRIPT
TURKISH LEATHER
INDUSTRY March 2016, Hong Kong
A GENERAL LOOK
THROUGH THE INDUSTRY • The leather industry in Turkey, goes back to the 15th
century…
• The very first leather industrial zone was established just outside of the Topkapi citywalls after the conquest of Istanbul and lived for about 500 years.
• In 1982, this zone moved from there to Tuzla Industrial Leather Zone, where we can proudly say that the biggest industrial leather zone in Europe where inside ecological production is made.
• Today there are about 14 Industrial Leather Zones in Turkey which enable us to use modern technology and to produce environment friendly high quality products.
23.204 Companies
4 Billion USD
Including Vat-off and touristic sales
6,5 million pieces Bovine
80 million pieces Ovine
415.075 Employees
A GENERAL LOOK
THROUGH THE INDUSTRY
TURKISH LEATHER INDUSTRY
EXPORT BY REGION
195 COUNTRIES IN 2015
EU:
%38
Russia and
Eastern
Europe: %21
Middle East:
%18 South Asia
and
Oceania:
%9
Africa: %5
Central
Asia: %4 America:
%3
NUMBER OF
LEATHER COMPANIES
556
18500
2500 1648
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
Tanneries Footwear Garment Saddlery
Number of Companies
TOTAL 23.204 COMPANIES
EMPLOYMENT
11634
240000
125000
49440
0
50000
100000
150000
200000
250000
300000
Tanneries Footwear Garment Saddlery
Employment
TOTAL WORKFORCE 415.075 PEOPLE
LEATHER PRODUCTION
6
40
6.5
80
0
10
20
30
40
50
60
70
80
90
Bovine Ovine
Leather Production (Million Pieces)
2010
20132015
LEATHER AND FOOTWEAR
INDUSTRY IN FIGURES
• Turkish Leather industry is one of the most
significant industries within the Turkish economy
– 1 % of Manufacturing Industries’ Output,
– 0.43 % of Total Labour Force,
– 1 % of Total Turkish Exports Earnings.
• Total export volume of the Turkish Leather and
Footwear industry was USD 1.5 billion in 2015.
• However the real export volume including Vat-
off and touristic sales is around 4 Billion USD.
EXPORTS OF LEATHER
& LEATHER PRODUCTS
-OFFİCİAL EXPORT VOLUME IN 2015 IS 1.5 BİLLİON USD
-THE REAL EXPORT VOLUME İNCLUDİNG VAT-OFF AND TOURİSTİC
SALES İS AROUND 4 BİLLİON USD.
0.78 0.91
1.27 1.34
1.08
1.33 1.48
1.63
1.94 1.85
1.47
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
(USD BILLION)
TURKEY’S LEATHER
EXPORT SEGMENTATION
FOOTWEAR
46%
TANNED
&DRESSED
HIDES-SKINS &
SHEARLING
16%
SADDLERY
14%
LEATHER &
DOUBLE FACE
APPAREL
24%
TURKEY’S TOTAL LEATHER EXPORT: USD 1.5 BILLION
LEATHER & FOOTWEAR
INDUSTRY IN TURKEY • Key figures of Turkish Leather Industry are heritage,
artisanship, qualified labour force, physical &
technical infrastructure, flexible & high-quality
production,immediate adoptation, customer
oriented attitude, diversity and fast fashion.
• Turkey has the biggest production capacity of
double face sheepskin leather in the world with 80
million pcs./year.
• For the sheep/goat leather production, Turkey is the
second biggest producer in Europe, after Italy and
the 7th biggest producer in the world.
LEATHER & FOOTWEAR
INDUSTRY IN THE WORLD • According to the 2014 figures;
– World’s total leather and footwear industry export
was USD 265.8 billion*
– China is the world’s number one exporter with a
share of 34 % and an export volume of USD 91,3
billion.
– Turkey ranks as the 11th biggest exporter of the world
with a share of 0.61 %. (EU countries counted as one)
*ITC - Trade Map
Turkey is the 5th biggest exporter of the world by 2014.
WORLD’S TOTAL DOUBLE-FACE GARMENT EXPORT VOLUME IN 2014:
USD 5.2 BILLION
Turkey is the 3rd biggest exporter of the world by 2014.
WORLD’S TOTAL LEATHER GARMENT
EXPORT VOLUME IN 2014:
USD 4.1 BILLION
Turkey is the 11th biggest exporter of the world by 2014.
WORLD’S TOTAL FOOTWEAR
EXPORT VOLUME IN 2014:
USD 140.95 BILLION
WORLD’S TOTAL SADDLERY EXPORT VOLUME IN 2014:
USD 71.4 BILLION
Turkey is the 15th biggest exporter of the world by 2014.
OUR
EXPORT TARGET
FOR 2023,
THE 100TH YEAR
OF THE REPUBLIC
OF TURKEY IS
5.2 BILLION USD.
Yesterday I was clever,
so I wanted to change the world.
Today I am wise,
so I am changing myself.
Rumi
After the financial crisis of 2007 – 2008 we have a new
term in business and economics which we call
«NEW NORMAL»
referring to financial conditions and the aftermath of the
2008 – 2012 global recession.
In the New Normal it is obvious that nobody makes the
profits as before and business gets more difficult day by
day.
Istanbul Leather and Leather Products Exporters’ Association IDMIB acts with the aim of increasing the market and exports potential and helping its members to improve B2B and multilateral trade relations.
Turkish Leather Council TLC was founded in 2005 with the purpose of promoting Turkish leather brands in domestic and international markets.
WHAT IS IDMIB AND TLC ?
Turkish Leather Council whose logo designed by worldwide
known designer Ivan Chermayeff,
carries out activities to elevating the quality and trust perception
of «Genuine Turkish Leather» in the eyes of consumers.
Fast Fashion: Trendy Design:
Trendsetter
Popular
Production skill
Heritage, tradition
Diversity
Tailor made production
High consumer value
Eager
Successful Warm
Flexible
Fast schedule, fast
production
Immediate adaptation
Integrated sector
Physical, technical
infrastructure
Qualified labour
Diversity
Powerful country
FASHION
EXPERT
ENVIRONMEN-TALIST
VALUABLE
ASSERTIVE
CUSTOMER ORIENTED
DYNAMIC
POWERFUL
ARDA TURAN
The Rising Star of World Football
Brand Ambassador of
Turkish Leather Council in 2016
ART MEETS TURKISH LEATHER
Our purpose is to create a
project where artists from
different disciplines meet
with leather, as a new
material.
This extraordinary approach
to the use of leather,
while elevating the
perception of “leather”,
also becomes an
opportunity to form and
enhance
a “leather friendly”
awareness in the Art &
Design world.
#artmeetsTurkishLeather
sculptor: Ebru Yılmaz
#artmeetsTurkishLeather
sculptor: Günnur Özsoy
#artmeetsTurkishLeather
sculptor: Kemal Tufan
#artmeetsTurkishLeather
sculptor: Yücel Kale
#artmeetsTurkishLeather
designer: Bora Aksu
from the London Fashion Week runway
#artmeetsTurkishLeather
designer: Hatice Gökçe
#artmeetsTurkishLeather
designers: Aysun Altındağ & Meltem Maralcan
#artmeetsTurkishLeather
designer: Bahadır Köse
#artmeetsTurkishLeather
designer: Bahadır Yıldız
#artmeetsTurkishLeather
designer: Can Güvenir
#artmeetsTurkishLeather
designer: Cenk Küreli & Ezgi Lüle
#artmeetsTurkishLeather
designer: Talat Doğanoğlu
Art washes away
from the soul
the dust of everyday life.
Pablo Picasso
ART MEETS LEATHER
NOW WE ARE İNVİTİNG YOU
FOR AN ART WALK
İN ART LOUNGE AT CONCOURSE1
TO SEE ART MEETS TURKİSH LEATHER
WORKS.
THANK YOU