turn audience into customers with social contests

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Time and tide wait for no man brand. Turn your audience into customers with social contests #wmf16 @webingsocial [email protected] #wmf16 Like the photo? Buy it on http://www.chrisburkard.com/

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Page 1: Turn audience into customers with social contests

Time andtide wait for no

man brand.

Turn your audience into customers with social contests

#wmf16

@webingsocial [email protected] #wmf16

Like the photo? Buy it on http://www.chrisburkard.com/

Page 2: Turn audience into customers with social contests

Hello!

Happy CEO @webing > specialised in social contests

@webingacademy > pop up training

@webingsocial #wmf16 [email protected]

Page 3: Turn audience into customers with social contests

Hello!

Happy DAD

@webingsocial [email protected] #wmf16

Uma Zoe

Page 4: Turn audience into customers with social contests

Happy SURFER

@webingsocial [email protected] #wmf16

Page 5: Turn audience into customers with social contests

MANAGED OVER

580 SOCIAL CONTESTS

@webingsocial [email protected] #wmf16

Page 6: Turn audience into customers with social contests

HUGE AUDIENCE

1M+ USERS

@webingsocial [email protected] #wmf16

Page 7: Turn audience into customers with social contests

AMAZING WORD OF MOUSE

18M INVITES SENT

@webingsocial [email protected] #wmf16

Page 8: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

Page 9: Turn audience into customers with social contests

Do you really know your audience?

@webingsocial [email protected] #wmf16

Page 10: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

Page 11: Turn audience into customers with social contests

SOCIAL CONTEST

@webingsocial [email protected] #wmf16

Page 12: Turn audience into customers with social contests

SOCIAL CONTEST

@webingsocial [email protected] #wmf16

Page 13: Turn audience into customers with social contests

In 2015 Ferrari wanted to engage with consumers and get new leads for

Ferraristore.com using social media.

@webingsocial [email protected] #wmf16

Page 14: Turn audience into customers with social contests

We targeted 4 different countries at the same time

@webingsocial [email protected] #wmf16

Page 15: Turn audience into customers with social contests

The idea was simple but effective

@webingsocial [email protected] #wmf16

Page 16: Turn audience into customers with social contests

We launched a social contest on Facebook, getting leads also from

Twitter: users could get more chances to win if they tweeted FS products.

@webingsocial [email protected] #wmf16

Page 17: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

Sign up

Page 18: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

Pick product

Page 19: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

Tweet

Page 20: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

Facebook share

Page 21: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

So, what can we learn from the

Ferrari experience?

Page 22: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#1: BE CONSISTENT

Page 23: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#1: BE CONSISTENT

Choose a concept consistent with your brand and avoid using other brands

prizes. You want to reach out to people who like your products and become

actual customers.

Page 24: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#2: DON'T MIX CONCEPTS

Page 25: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#2: DON'T MIX CONCEPTS

Users are easily engaged when the idea is brilliant, but simple (eg. quiz, photo

contest, instant-win, etc.). Avoid mixing different concepts.

Page 26: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#3: BE FRIENDLY

Page 27: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#3: BE FRIENDLY

People hate forms, accept that. Good news is you can use social login

and collect data automatically. Consider Facebook Login.

Page 28: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#4: KEEP IT SIMPLE

Page 29: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#4: KEEP IT SIMPLE

Sign up, click here, share this, tap there, go back, ouch!

Unless your prizes are really amazing, make sure the user journey is short.

Page 30: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#5: MAKE IT TAP-FRIENDLY

Page 31: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#5: MAKE IT TAP-FRIENDLY

In 2016 people use their smartphones more than anything else.

Design your contest for a mobile experience first.

Page 32: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#6: SET CLEAR RULES

Page 33: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#6: SET CLEAR RULES

Be clear and let people understand immediately what you are asking them

to do to enter the contest. Always write detailed terms &

conditions and link them to your promotion.

Page 34: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#7: PROVIDE CONSTANT FEEDBACK

Page 35: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#7: PROVIDE CONSTANT FEEDBACK

People may have technical troubles joining your contest: make sure you

monitor comments on your page and give help. Don't make people leave!

Page 36: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#8: BUY ADS

Page 37: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#8: BUY ADS

Good contests may get viral on their own. When you boost them with ads

they become GREAT CONTESTS.

Page 38: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#9: KNOW THE HOUSE RULES

Page 39: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#9: KNOW THE HOUSE RULES

Remember we all are guests on social media. When you launch contests on

social networks make sure you comply with their promotion guidelines.

Page 40: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

#10: IF IN DOUBT

REACH OUT, HAPPY TO HELP!

Thank you!

Page 41: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

Questions ?

Page 42: Turn audience into customers with social contests

@webingsocial [email protected] #wmf16

THANK YOU!