turn audience into customers with social contests
TRANSCRIPT
Time andtide wait for no
man brand.
Turn your audience into customers with social contests
#wmf16
@webingsocial [email protected] #wmf16
Like the photo? Buy it on http://www.chrisburkard.com/
Hello!
Happy CEO @webing > specialised in social contests
@webingacademy > pop up training
@webingsocial #wmf16 [email protected]
Happy SURFER
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@webingsocial [email protected] #wmf16
Do you really know your audience?
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@webingsocial [email protected] #wmf16
SOCIAL CONTEST
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SOCIAL CONTEST
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In 2015 Ferrari wanted to engage with consumers and get new leads for
Ferraristore.com using social media.
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We targeted 4 different countries at the same time
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The idea was simple but effective
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We launched a social contest on Facebook, getting leads also from
Twitter: users could get more chances to win if they tweeted FS products.
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Sign up
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Pick product
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Tweet
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Facebook share
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#1: BE CONSISTENT
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#1: BE CONSISTENT
Choose a concept consistent with your brand and avoid using other brands
prizes. You want to reach out to people who like your products and become
actual customers.
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#2: DON'T MIX CONCEPTS
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#2: DON'T MIX CONCEPTS
Users are easily engaged when the idea is brilliant, but simple (eg. quiz, photo
contest, instant-win, etc.). Avoid mixing different concepts.
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#3: BE FRIENDLY
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#3: BE FRIENDLY
People hate forms, accept that. Good news is you can use social login
and collect data automatically. Consider Facebook Login.
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#4: KEEP IT SIMPLE
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#4: KEEP IT SIMPLE
Sign up, click here, share this, tap there, go back, ouch!
Unless your prizes are really amazing, make sure the user journey is short.
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#5: MAKE IT TAP-FRIENDLY
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#5: MAKE IT TAP-FRIENDLY
In 2016 people use their smartphones more than anything else.
Design your contest for a mobile experience first.
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#6: SET CLEAR RULES
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#6: SET CLEAR RULES
Be clear and let people understand immediately what you are asking them
to do to enter the contest. Always write detailed terms &
conditions and link them to your promotion.
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#7: PROVIDE CONSTANT FEEDBACK
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#7: PROVIDE CONSTANT FEEDBACK
People may have technical troubles joining your contest: make sure you
monitor comments on your page and give help. Don't make people leave!
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#8: BUY ADS
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#8: BUY ADS
Good contests may get viral on their own. When you boost them with ads
they become GREAT CONTESTS.
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#9: KNOW THE HOUSE RULES
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#9: KNOW THE HOUSE RULES
Remember we all are guests on social media. When you launch contests on
social networks make sure you comply with their promotion guidelines.
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Questions ?
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THANK YOU!